Bringing Art to the Gaps of the City. NEORT and LIVE BOARD Launch 'Museum in the Gap' on Digital Signage Nationwide

NEORT Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Toshiaki Takase; hereinafter 'NEORT'), in collaboration with LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Junyas Tanaka; hereinafter 'LIVE BOARD'), will launch 'Museum in the Gap,' a project to broadcast digital art during the gaps between advertisement broadcasts on LB owned media*1 nationwide, starting Wednesday, April 22, 2026. Viewing the brief moments born between advertisements as a place to encounter art, we named it 'Museum in the Gap.'

NEORT develops businesses that connect artists who utilize digital technology with society, and operates the online platform for digital art, 'neort.io.' This project is an initiative to pick up works particularly suited for digital signage from those posted on neort.io and broadcast them during the gap times of advertisement broadcasts. It creates an experience where people can come into contact with the works of various artists in the city, quietly touching people's sensibilities. Creating moments for people coming and going in the city to suddenly stop and experience art in their daily lives. That is the reason NEORT is undertaking this project.

Through broadcasting various content, LIVE BOARD has been working to create media that stays close to consumers' daily lives. In this project, while cherishing the unique value of OOH (Out of Home) media—'serendipitous encounters' that suddenly move the heart—we aim to combine digital signage and art to bring rich culture to the city.

Through this project, NEORT and LIVE BOARD will explore a new form of experience where art blends into the city.

*1 Media operated and managed by LIVE BOARD

■ Broadcast Overview

Broadcast Start Date: Wednesday, April 22, 2026

Location: LB owned media nationwide

■ Broadcast Artworks

We will broadcast still image works curated by NEORT from those posted on neort.io. For the first iteration, we selected from the submitted works of 'SCREENS CONTEXTUALIZED,' an exhibition project for digital signage held at NEORT++.

■ Artists

ayat / Chayapon Puapaiboonwong / Martin Lukas Ostachowski / Nsyme

* Works will be distributed randomly.
* Please note that broadcast start/end times may vary depending on each medium.
* Please note that broadcasting on all distribution surfaces may not be possible depending on issues with the distribution surfaces.

■ NEORT Inc.

Supports connecting artists utilizing digital technology with society. Operates the online platform for digital art, 'neort.io.' In April 2022, opened 'NEORT++,' an exhibition space specializing in digital art, in Bakurocho. Operated as an experimental space to think together about the experience of art utilizing computer technology. In June 2024, merged with TART, which conducts business development utilizing blockchain technology and produces NFT art, leading to the present.

Major activities include Generativemasks (2021), Nishikigoi NFT (2022), Generative Art Exhibition 'dialog()' (2024), and DIG SHIBUYA official program 'BYOD² - BRING YOUR OWN DATA & DISPLAY' (2025).

Company Name: NEORT Inc.
Representative: CEO Toshiaki Takase
Location: SG Terrace 6F, 7-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo
Established: January 2019
Business Description: Installation planning, Digital art gallery (Bakurocho), Operation of digital art online platform, Planning and operation of art exhibitions, Blockchain system development
Website: https://team.neort.io/

■ LIVE BOARD, INC.

A digital OOH ad network operator that realizes data-driven targeting and effectiveness verification.

Realized impression (VAC)*2 based delivery for the first time in Japan in the OOH domain. Even under situations where changes in human flow are likely to occur, such as during the COVID-19 pandemic, it deploys an ad delivery and billing system based as closely as possible on reality, based on the estimated number of people who will see 'that ad, at that time, in that place.' In addition, by multiplying its unique network that bundles diverse digital OOH nationwide—outdoors, indoors, inside trains, and within stations—with big data from Japan's largest carriers, it has made possible delivery based on the 'person,' such as targeting by gender and age, which was difficult with conventional OOH.