neoneon, the creator of "Cyber Shrine," Launches Nationwide Authorized Dealer Program for LED Neon Signs

PURPLE MAX Co., Ltd. (Head office: Jonan-ku, Fukuoka City, Fukuoka Prefecture; Representative Director: Yuichiro Tsutsui), which operates the LED neon sign specialist store "neoneon," has launched an authorized dealer program for interior design companies, signage companies, architectural firms, and design offices nationwide.

Since its establishment in 2019, neoneon has been a Fukuoka-based specialist store that has gathered requests from all over the country primarily through Instagram and word-of-mouth, without an official website. It employs staff with specialized design education and has produced over 1,000 LED neon signs, all manufactured in its own workshop in Japan.

Under this new system, neoneon will consolidate production in its own workshop to maintain quality, while regional businesses will serve as sales and proposal points of contact. The initial cost is only a registration fee, with no monthly fees or royalties.

neoneon Official Website: https://neoneon.fukuoka.jp/
Column on the Dealer Program: https://neoneon.fukuoka.jp/2026/03/30/neoneon-authorized-dealer-program/
Official Instagram: https://www.instagram.com/neoneon_jp/

■ neoneon, known for the trending "Cyber Shrine" and artist projects

neoneon has consistently handled the design, production, and installation of LED neon signs with the desire to "deliver cool neon signs nationwide." Committed to 100% handmade craftsmanship, all processes are completed in its own workshop in Japan without outsourcing.

To date, neoneon has worked on a wide range of projects, including artist commissions, brand projects, store installations, and spatial productions, with its achievements showcased on its official Instagram.

neoneon was responsible for creating the neon sign on the front head cabinet of the amplifier used by JESSE (RIZE / The BONEZ) on The BONEZ's stage.

neoneon has also been responsible for the venue neon signs at Fukuoka's rock festival "TRIANGLE 2026," held annually since 2022 at the special stage within Momochihama Beach Park, Seaside Momochi, this year on April 25th (Sat) and 26th (Sun).

Furthermore, neoneon has been responsible for the stage neon production for Umeda Cypher's national tour, "47 Prefectures TOUR 2025→2026～UC is comin'～," for two consecutive years.

In addition to these projects, you can see production achievements involving artists who have appeared on Kohaku Uta Gassen and performed in arena-class and Budokan-class venues on the official Instagram.

The neon space at Nakasu Magotaro Inari Shrine in Nishi Park, Fukuoka, which became a hot topic on social media as the "Cyber Shrine," is also one of neoneon's projects. neoneon handled everything from design to production and installation, and it was featured on TVQ Kyushu Broadcasting's "Good Job!" (aired December 21, 2024).

▶ Official Instagram: https://www.instagram.com/neoneon_jp/

■ A journey of over 1,000 units produced, spread nationwide through Instagram and word-of-mouth

neoneon began its activities in 2019 with Instagram posts in Fukuoka. Without an official website, it posted photos of completed LED neon signs on Instagram, and inquiries from viewers led to new projects. Through this repetition, it gradually built up its track record.

Word-of-mouth spread, and requests expanded from Fukuoka to the entire Kyushu region, and eventually nationwide from Hokkaido to Okinawa. The company was incorporated in 2023, launched its official website in March 2026, and has now officially taken a step towards national expansion with the authorized dealer program.

The figure of over 1,000 units produced is not due to mass production. It is the result of repeated consultations for each unit, and consistently undertaking everything from design to delivery in-house. Since its inception, neoneon has maintained a commitment to the perfection of each individual unit, rather than simply focusing on quantity.

Its philosophy on manufacturing and commitment to quality are also shared in its official columns.
▶ Column List: https://neoneon.fukuoka.jp/column/

■ Why launch an authorized dealer program now?

neoneon has collaborated with various industries, including signage companies, interior design companies, architectural firms, and design offices, primarily in Fukuoka. In recent years, inquiries from across the country have increased, and consultations through businesses have also expanded.

However, with the traditional model, there were situations where it was difficult for businesses to propose neoneon's products. The background to launching this system was the belief that a mechanism was needed where businesses could propose products while securing appropriate profits, and end-users would not be disadvantaged.

Instead of temporary methods like discounts, this authorized dealer program was launched as a system that benefits all three parties: dealers, end-users, and neoneon.

■ Why an authorized dealer program, not a franchise?

Franchising was one option for business expansion. However, LED neon signs handled by neoneon involve many processes that affect the finish, such as design reproducibility, LED placement accuracy, soldering, and acrylic processing. Variations in quality directly impact brand value.

Therefore, neoneon adopted an authorized dealer program, where production is centralized in its own workshop, and regional partners handle sales, proposals, and customer service, rather than a franchising model that disperses production. This system allows for national expansion while maintaining quality standards and brand experience.

■ Features of the Authorized Dealer Program

【Benefits for Dealers】
・Ability to purchase at dealer prices, ensuring appropriate profit margins for proposals
・Initial cost is only a registration fee. No monthly fees or royalties
・Production, repair, and after-sales support handled by neoneon
・Adds LED neon signs as a new option for interior and signage proposals
・Easier to enhance sales proposal power by handling an established brand

【Benefits for End-Users】
・Can purchase products with the same quality standards as neoneon through regional authorized dealers
・Sales prices are set not to exceed the list price
・Easier to gain peace of mind through face-to-face consultations and on-site checks via local businesses

【Philosophy of System Design】
neoneon's authorized dealer program is designed to prioritize a structure where dealers can easily secure profits, end-users are not disadvantaged, and brand quality is protected. It is a system built to foster long-lasting relationships, not on the premise that someone will lose out.

■ neoneon's craftsmanship: from design to repair—integrated support

neoneon provides integrated support from design, production, delivery, installation guidance, to repair and after-sales service, all handled in-house.

Staff with specialized design education adjust details from the design stage, assuming a form that is aesthetically pleasing as a neon sign. They design everything, including the appearance of logos, text, and motifs, maintaining an uncompromising attitude towards perfection.

Because production is carried out in its own workshop in Japan, neoneon has a system in place to respond quickly to any malfunctions or repairs. neoneon also takes full responsibility for backing up projects handled through dealers.

■ Reasons for committing to MADE IN JAPAN

In recent years, inexpensive overseas products have become widely available in the LED neon sign market. However, LED neon signs are also electrical products installed in spaces, making safety, durability, finish, and post-installation support crucial.

neoneon continues to produce in its own workshop in Japan to deliver quality that is not judged solely by price. The ability to oversee everything from the design stage to the final finish and provide consistent post-delivery support is the reason for its commitment to domestic production.

■ Recruitment Overview

Target: Corporations and sole proprietors in interior design, signage, architectural firms, and design offices with a physical store or office
Initial Cost: Registration fee only
Monthly Fee/Royalty: None
Recruitment Area: Nationwide
Number of Recruits: No upper limit
Registration: Pre-screening required (guidance provided during interview)
Details: Please inquire
Contact: https://neoneon.fukuoka.jp/ or 092-235-0000

■ Representative's Comment

"Since 2019, neoneon has expanded its business primarily through Instagram and word-of-mouth, without even having a website. We are grateful to have received requests from all over the country, from Hokkaido to Okinawa, and have produced over 1,000 units.

During this time, we have had more opportunities to work with various businesses such as signage companies, interior design companies, architectural firms, and design offices, and we have come to understand what is needed on-site. That's why we wanted to create a system that ensures businesses can secure proper profits, end-users are not disadvantaged, and quality is maintained.

Instead of franchising, we decided that taking responsibility for production ourselves and having regional partners handle sales and proposals was the most natural way for neoneon to maintain quality.

The launch of our official website and the start of recruiting authorized dealers marks a new beginning for neoneon. We want to deliver truly cool neon signs nationwide. We hope to expand this vision together with partners who share this passion."

—— Yuichiro Tsutsui, Representative of neoneon