New Line "Re:EDIT Wellness" Combining Functionality and Beauty Achieves #1 on Rakuten Women's Fashion Ranking on Launch Day!
NeoGraphic Co., Ltd. launched a new line "Re:EDIT Wellness" focusing on the wellness domain, which immediately secured the #1 position in the women's fashion daily ranking on Japan's largest online shopping site, Rakuten Ichiba, on its launch day. This new wear experience, combining "visual beauty" and "physical comfort," has garnered strong support from many adult women.
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- 📰 Published: May 9, 2026 at 20:50
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NeoGraphic Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director and President: Masaki Kudo) has launched a new line, "Re:EDIT Wellness," focusing on the wellness domain. Immediately after its launch on "Rakuten Ichiba," one of Japan's largest online shopping sites, it secured the #1 position in the women's fashion daily ranking. This new wear experience, which combines "visual beauty" and "physical comfort," has garnered strong support from many adult women.
Functionality and beauty. A new choice that compromises neither.
"Visual beauty" and "physical comfort" no longer have to be at odds. Re:EDIT Wellness combines high-performance materials with sophisticated designs to propose a new experience of "getting in shape just by wearing it."
Special page is here
■ Shine Cool UV Series
Towards a summer without parasols.
The Shine Cool UV series aims for a summer without parasols. It is a savior series for summer, combining UV cut (Shine Block) that prevents tanning, contact cooling (Cool), and water repellency, all in one garment with four functions. It completes all weather needs from the rainy season to mid-summer in a single piece.
MAX 99% UV CUT
Protects your skin from UV rays. Makes every day lighter. UV rays, heat, and getting wet. With this one item, you can spend summer comfortably.
Water-repellent finish keeps you safe from sudden rain.
Equipped with a water-repellent finish, you can stay comfortable even in sudden rain. A reliable item for unstable weather days.
Cool and dry the moment you touch it.
Lightness that doesn't trap heat. Cool and gentle on the skin, it keeps you comfortable and dry even on hot days.
Machine washable OK
Easily washable in your home washing machine, keeping you clean even in sweaty seasons.
Flare Mountain Parka
Product page is here
Balloon Hoodie Light Blouson
Product page is here
2-Way Hem Drawstring Volume Balloon Wide Pants
Product page is here
Random Tuck Balloon Skirt
Product page is here
■ Launch Schedule
Official Website: May 8, 12:00 PM JST launch
ZOZOTOWN Store: May 9, 12:00 PM JST launch
About Re:EDIT Wellness
"Beauty comes from comfort."
— Wear Wellness, Edit Yourself. —
Having continued the apparel EC business for 20 years, we have continuously faced the real voices of adult women. Concerns about body shape changing with age. Worries about sunburn, blemishes, sweat stains, and odors due to global warming and intense heat. The increasing hurdles each year to spend summer comfortably.
"I want to look nice," "But I want to spend time stress-free" — Re:EDIT Wellness was born to fulfill both. We have teamed up with famous material manufacturers to continuously release items that combine functionality and design. We will deliver a new experience of "getting in shape just by wearing it" to you.
About Re:EDIT
Re:EDIT is a ladies' fashion brand that proposes sustainable and ethical trend fashion items, accompanying strong, elegant, and radiant women who fearlessly lead the times. It offers items for working women and mothers in their early 30s to 40s.
Re:EDIT Online Store
Re:EDIT Official Site: https://reedit.jp
Re:EDIT Rakuten Ichiba Store: https://www.rakuten.ne.jp/gold/galstar/
Company Profile
【NeoGraphic Co., Ltd.】
Established: August 2006
Representative Director and President: Masaki Kudo
Headquarters: Midosuji Daibiru 6F, 4-1-2 Minamikyutaromachi, Chuo-ku, Osaka
Business activities: E-commerce business, women's clothing manufacturing and retail business
Website: https://neographic.jp/
Functionality and beauty. A new choice that compromises neither.
"Visual beauty" and "physical comfort" no longer have to be at odds. Re:EDIT Wellness combines high-performance materials with sophisticated designs to propose a new experience of "getting in shape just by wearing it."
Special page is here
■ Shine Cool UV Series
Towards a summer without parasols.
The Shine Cool UV series aims for a summer without parasols. It is a savior series for summer, combining UV cut (Shine Block) that prevents tanning, contact cooling (Cool), and water repellency, all in one garment with four functions. It completes all weather needs from the rainy season to mid-summer in a single piece.
MAX 99% UV CUT
Protects your skin from UV rays. Makes every day lighter. UV rays, heat, and getting wet. With this one item, you can spend summer comfortably.
Water-repellent finish keeps you safe from sudden rain.
Equipped with a water-repellent finish, you can stay comfortable even in sudden rain. A reliable item for unstable weather days.
Cool and dry the moment you touch it.
Lightness that doesn't trap heat. Cool and gentle on the skin, it keeps you comfortable and dry even on hot days.
Machine washable OK
Easily washable in your home washing machine, keeping you clean even in sweaty seasons.
Flare Mountain Parka
Product page is here
Balloon Hoodie Light Blouson
Product page is here
2-Way Hem Drawstring Volume Balloon Wide Pants
Product page is here
Random Tuck Balloon Skirt
Product page is here
■ Launch Schedule
Official Website: May 8, 12:00 PM JST launch
ZOZOTOWN Store: May 9, 12:00 PM JST launch
About Re:EDIT Wellness
"Beauty comes from comfort."
— Wear Wellness, Edit Yourself. —
Having continued the apparel EC business for 20 years, we have continuously faced the real voices of adult women. Concerns about body shape changing with age. Worries about sunburn, blemishes, sweat stains, and odors due to global warming and intense heat. The increasing hurdles each year to spend summer comfortably.
"I want to look nice," "But I want to spend time stress-free" — Re:EDIT Wellness was born to fulfill both. We have teamed up with famous material manufacturers to continuously release items that combine functionality and design. We will deliver a new experience of "getting in shape just by wearing it" to you.
About Re:EDIT
Re:EDIT is a ladies' fashion brand that proposes sustainable and ethical trend fashion items, accompanying strong, elegant, and radiant women who fearlessly lead the times. It offers items for working women and mothers in their early 30s to 40s.
Re:EDIT Online Store
Re:EDIT Official Site: https://reedit.jp
Re:EDIT Rakuten Ichiba Store: https://www.rakuten.ne.jp/gold/galstar/
Company Profile
【NeoGraphic Co., Ltd.】
Established: August 2006
Representative Director and President: Masaki Kudo
Headquarters: Midosuji Daibiru 6F, 4-1-2 Minamikyutaromachi, Chuo-ku, Osaka
Business activities: E-commerce business, women's clothing manufacturing and retail business
Website: https://neographic.jp/