【Re:EDIT Wellness】New Brand Emerges from Women's Fashion Brand Re:EDIT
NeoGraphic Inc., which operates the fashion brand Re:EDIT, is launching a new brand called "Re:EDIT Wellness" on May 7, 2026, aimed at addressing the concerns of adult women. It proposes comfortable summer living through items that combine functionality and design.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 20:50
- 🔍 Collected: May 2, 2026 at 12:31
- 🤖 AI Analyzed: May 2, 2026 at 12:37 (5 min after Collected)
NeoGraphic Inc. (Headquarters: Chuo-ku, Osaka; Representative Director & President: Masaki Kudo), which operates the women's fashion brand "Re:EDIT," will launch its new brand "Re:EDIT Wellness" on May 7, 2026.
Brand Concept & Story
"Beauty comes from comfort."
— Wear Wellness, Edit Yourself. —
Through 20 years of operating an apparel e-commerce business, we have continuously faced the real voices of adult women.
Anxiety about body changes with age. Concerns about sunburn, spots, sweat stains, and odors due to global warming and intense heat.
The ever-increasing hurdles to comfortably spending summer each year.
"I want to look great" and "I want to live stress-free" — Re:EDIT Wellness was born to fulfill both of these desires.
Partnering with renowned material manufacturers, we are continuously releasing items that combine functionality and design.
We will deliver a new experience of "getting oneself in order just by wearing."
Beyond "dressing up," a new chapter for Re:EDIT begins, supporting "living."
Special page here
Brand Director Message
First release, unveiled! No more getting tanned, cool raincoat! Savior of summer
『No more getting tanned — Savior of summer —』
We had a project conceived around last June when "umbrella cycling prohibited" became a hot topic.
Recently, I often hear urgent stories from friends like, "I got a fine for riding a bicycle with a parasol."
From this idea, hoodies and blousons were born. A series started with the thought that it would be fashionable to wear them as a "set-up" with pants and skirts.
Sweat, spots, and body shape concerns increase after turning 30. "Fashion is endurance" — that's the limit, isn't it?
To grant all these "selfish wishes" of the adult generation, we partnered with Teijin, Japan's leading fabric manufacturer, and started with material development!
This is a confident work, where Re:EDIT's passion (a.k.a. unreasonable requests) was seriously met by the professional technical prowess.
【First Release】SHINE COOL UV Summer Savior START 5.7 【Second Release】SERIES 02 Bare Skin Liberation Bra Coming Soon
【First Release】Shine Cool UV Series
UV, rain, and heat. All with this one piece.
UV MAX 99% cut, contact cooling, water repellent, machine washable — towards a summer without parasols.
Comfortable summer with 4 functions. Manufactured by major manufacturer Teijin Frontier, performance maintained even after washing.
A light and elegant silhouette accompanies your everyday life.
Special page here
About Re:EDIT
A women's fashion brand that proposes sustainable and ethical trend fashion items that stay close to strong, elegant, and shining women who lead the times without fear of change. We offer items for working women and mothers in their early 30s to 40s.
Re:EDIT Online Store
Re:EDIT Official Website: https://reedit.jp
Re:EDIT Rakuten Store: https://www.rakuten.ne.jp/gold/galstar/
Company Profile
【NeoGraphic Inc.】
Established: August 2006
Representative Director & President: Masaki Kudo
Headquarters: Midosuji Daibiru 6F, 4-1-2 Minamikyuhoujimachi, Chuo-ku, Osaka
Business Activities: E-commerce business, women's apparel manufacturing and retail business
Homepage: https://neographic.jp/
Brand Concept & Story
"Beauty comes from comfort."
— Wear Wellness, Edit Yourself. —
Through 20 years of operating an apparel e-commerce business, we have continuously faced the real voices of adult women.
Anxiety about body changes with age. Concerns about sunburn, spots, sweat stains, and odors due to global warming and intense heat.
The ever-increasing hurdles to comfortably spending summer each year.
"I want to look great" and "I want to live stress-free" — Re:EDIT Wellness was born to fulfill both of these desires.
Partnering with renowned material manufacturers, we are continuously releasing items that combine functionality and design.
We will deliver a new experience of "getting oneself in order just by wearing."
Beyond "dressing up," a new chapter for Re:EDIT begins, supporting "living."
Special page here
Brand Director Message
First release, unveiled! No more getting tanned, cool raincoat! Savior of summer
『No more getting tanned — Savior of summer —』
We had a project conceived around last June when "umbrella cycling prohibited" became a hot topic.
Recently, I often hear urgent stories from friends like, "I got a fine for riding a bicycle with a parasol."
From this idea, hoodies and blousons were born. A series started with the thought that it would be fashionable to wear them as a "set-up" with pants and skirts.
Sweat, spots, and body shape concerns increase after turning 30. "Fashion is endurance" — that's the limit, isn't it?
To grant all these "selfish wishes" of the adult generation, we partnered with Teijin, Japan's leading fabric manufacturer, and started with material development!
This is a confident work, where Re:EDIT's passion (a.k.a. unreasonable requests) was seriously met by the professional technical prowess.
【First Release】SHINE COOL UV Summer Savior START 5.7 【Second Release】SERIES 02 Bare Skin Liberation Bra Coming Soon
【First Release】Shine Cool UV Series
UV, rain, and heat. All with this one piece.
UV MAX 99% cut, contact cooling, water repellent, machine washable — towards a summer without parasols.
Comfortable summer with 4 functions. Manufactured by major manufacturer Teijin Frontier, performance maintained even after washing.
A light and elegant silhouette accompanies your everyday life.
Special page here
About Re:EDIT
A women's fashion brand that proposes sustainable and ethical trend fashion items that stay close to strong, elegant, and shining women who lead the times without fear of change. We offer items for working women and mothers in their early 30s to 40s.
Re:EDIT Online Store
Re:EDIT Official Website: https://reedit.jp
Re:EDIT Rakuten Store: https://www.rakuten.ne.jp/gold/galstar/
Company Profile
【NeoGraphic Inc.】
Established: August 2006
Representative Director & President: Masaki Kudo
Headquarters: Midosuji Daibiru 6F, 4-1-2 Minamikyuhoujimachi, Chuo-ku, Osaka
Business Activities: E-commerce business, women's apparel manufacturing and retail business
Homepage: https://neographic.jp/