Yokohama Excellence Introduces 'LiveX AI' to Revolutionize Fan Experience at Fan Appreciation Event

Neo Japan, Inc. announced that 'LiveX AI,' a cutting-edge US AI solution for which it serves as the domestic distributor, was introduced at the fan appreciation event of the professional men's basketball club Yokohama Excellence. This initiative was conducted as a proof-of-concept (PoC) aimed at improving fan engagement. 'LiveX AI' is a next-generation AI avatar solution that provides end-to-end support, from face-to-face customer service in real spaces to creating special fan experiences. The AI avatar engages in natural conversation with fans while taking selfies on the spot. Using the latest AI technology, the photos are processed into attractive illustrations and provided to fans in real-time. At the fan appreciation event held on May 24, 2026, 150 people in 89 groups participated, and the event concluded successfully. Starting with this introduction, the company is considering expanding the functionality and deploying it to other sports events.