Tokushima Vortis Releases Results of LiveX AI Pilot Program for Next-Gen Fan Experience
NEO Japan Inc. conducted a pilot program using the US-based 'LiveX AI' solution at a Tokushima Vortis home game. The AI avatar engaged with fans to take selfies and transform them into illustrations in real-time, resulting in high engagement and social media reach.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 01:22 (86h 22m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:13 (21h 51m after Collected)
NEO Japan Inc. has announced the results of a Proof of Concept (PoC) conducted at a home game for the J.League football club Tokushima Vortis, utilizing the cutting-edge US AI solution 'LiveX AI,' for which NEO Japan serves as the domestic distributor.
'LiveX AI' is a next-generation AI avatar solution that provides end-to-end services from in-person customer service to creating unique fan experiences. In addition to traditional concierge functions like navigation and product recommendations, this pilot focused on 'fan engagement.' The AI avatar engaged in natural conversations with fans while taking selfies. Using the latest AI technology, these photos were transformed into attractive illustrations and delivered to fans in real-time, making it easy to share on social media.
The PoC aimed to verify a 'new axis of fan experience' in sports entertainment. It tested how interactive photo experiences with AI avatars contribute to fan satisfaction and social media dissemination.
The pilot took place on May 2, 2026, during the match between Tokushima Vortis and Ehime FC at the Naruto Otsuka Sports Park Pocari Sweat Stadium. Between 11:00 and 14:00, with 9,001 attendees, the AI avatar provided interactive selfie services, promoting social media sharing.
Key results included 297 participants and 192 photos taken. Social impressions reached approximately 10,000, and over 10 media exposures were confirmed. Operational reliability was ensured through digital lottery systems using J.League IDs and redundant hardware setups. Privacy was strictly managed in accordance with the provider's policy.
Moving forward, the company plans to improve UI/UX based on the collected data and explore applications in other sports events and commercial facilities.
'LiveX AI' is a next-generation AI avatar solution that provides end-to-end services from in-person customer service to creating unique fan experiences. In addition to traditional concierge functions like navigation and product recommendations, this pilot focused on 'fan engagement.' The AI avatar engaged in natural conversations with fans while taking selfies. Using the latest AI technology, these photos were transformed into attractive illustrations and delivered to fans in real-time, making it easy to share on social media.
The PoC aimed to verify a 'new axis of fan experience' in sports entertainment. It tested how interactive photo experiences with AI avatars contribute to fan satisfaction and social media dissemination.
The pilot took place on May 2, 2026, during the match between Tokushima Vortis and Ehime FC at the Naruto Otsuka Sports Park Pocari Sweat Stadium. Between 11:00 and 14:00, with 9,001 attendees, the AI avatar provided interactive selfie services, promoting social media sharing.
Key results included 297 participants and 192 photos taken. Social impressions reached approximately 10,000, and over 10 media exposures were confirmed. Operational reliability was ensured through digital lottery systems using J.League IDs and redundant hardware setups. Privacy was strictly managed in accordance with the provider's policy.
Moving forward, the company plans to improve UI/UX based on the collected data and explore applications in other sports events and commercial facilities.
FAQ
Can similar AI solutions be applied to Taiwanese sports teams?
Yes, solutions like LiveX AI can be effectively implemented in Taiwanese stadiums, such as those in the CPBL, to enhance fan engagement.