Event Overview NEOREKA ASIA Sdn.Bhd., a consolidated subsidiary of Neo Japan Inc., held the 'NEO BUSINESS CONNECT 2026' user conference on Tuesday, May 13, 2026, at the Kuala Lumpur Golf & Country Club (KLGCC) in Malaysia. The event welcomed approximately 200 participants from 120 Japanese and local Malaysian companies. Opening remarks were delivered by H.E. Katsuhiko Takahashi, Ambassador of Japan to Malaysia, and Tan Sri Dato’ Seri Datuk Dr. Ir. Ahmad Tajuddin bin Ali.

Product Updates and Case Studies The event showcased Neo Japan Group's flagship ICT solutions, including the 'desknet's NEO' groupware, the 'AppSuite' no-code business application creation tool, 'neoAI Chat for desknet’s' utilizing generative AI, and the 'LiveX AI' avatar solution. A 'DX EXPERIENCE ZONE' provided hands-on product demonstrations, while a 'DX SUCCESS ZONE' highlighted successful implementations by Malaysian clients, drawing significant interest from attendees.

Launch of 'SEA CoE' A key highlight was the progress of the Southeast Asia Centre of Excellence (SEA CoE) initiative. Based on the Memorandum of Understanding (MoU) signed at the 'Nikkei Forum MEDINI JOHOR 2025' in June 2025, NEOREKA ASIA has officially commenced full-scale operations as a central hub for cloud service operation and maintenance for customers in Southeast Asia. Moving forward, NEOREKA ASIA will serve as a regional platform for cloud operation, technical support, and talent development, contributing to DX efforts across the entire region.

Panel Discussion The panel discussion, titled 'Malaysia's Evolution as an ASEAN Digital Hub: From Policy to Practice,' featured experts from MIDA (Malaysian Investment Development Authority), Invest Johor, the University of Tsukuba Malaysia, and Sauna Holm Sdn. Bhd. The inclusive discussion among leaders from industry, government, and academia was highly praised by participants as an insightful exchange of concrete opinions.

Future Outlook NEOREKA ASIA remains committed to strengthening digitalization support across the ASEAN region. By continuing to host 'NEO BUSINESS CONNECT', the company aims to disseminate information on the latest digital technologies and provide a venue for active exchange among local enterprises. NEOREKA ASIA continues to act as a bridge for economic collaboration between Japan, Malaysia, and surrounding countries.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: NEOREKA ASIA / MIDA / Invest Johor
  • Products / services: desknet's NEO / AppSuite