Tokushima Vortis, First in Japanese Soccer Stadiums! Introduces 'LiveX AI' to Home Games to Revolutionize Fan Experience with AI Technology
Tokushima Vortis is the first Japanese soccer stadium to introduce the AI avatar solution 'LiveX AI' at its home games. NeoJapan serves as the domestic agent, offering enhanced fan engagement and a new entertainment experience.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 27, 2026 at 12:07 (35 min after Collected)
NeoJapan Inc. (Head Office: Yokohama City, Kanagawa Prefecture; Representative Director and President: Akimichi Saito; hereinafter 'NeoJapan') announces that 'LiveX AI,' a cutting-edge AI solution from the US, which NeoJapan distributes as its domestic agent in Japan, will be introduced for the first time in a Japanese soccer stadium at the home game of Tokushima Vortis Co., Ltd. (Head Office: Tokushima Prefecture; Representative Director and President: Kazuhiro Kishida; hereinafter 'Tokushima Vortis').
This initiative will be implemented as a Proof of Concept (PoC) aimed at improving fan engagement, taking place on Saturday, May 2, 2026, at the match against Ehime FC.
■ About LiveX AI
'LiveX AI' is a next-generation AI avatar solution that seamlessly facilitates everything from in-person customer service in real spaces to the creation of special fan experiences. In addition to traditional concierge functions like route guidance and product proposals, this time it offers an experience specifically focused on 'fan engagement.' The AI avatar engages in natural dialogue with fans and takes selfies on the spot. Using the latest AI technology, photos are processed into attractive illustration-style images and provided to fans in real-time. Easy sharing on SNS makes it possible to share special stadium experiences with a wider audience.
■ Background and Purpose
Tokushima Vortis decided to introduce 'LiveX AI' with the aim of providing fans with a more enjoyable and memorable stadium experience. By leveraging new entertainment powered by AI technology, the club aims to enhance fan engagement and maximize club brand value. Furthermore, it creates new advertising opportunities for sponsors through photo processing and interaction with AI avatars.
■ Message to Fans:
Hidenori Ishii, Tokushima Vortis Club Communication Officer
'The match against Ehime FC on May 2nd will be a prime opportunity to experience the latest AI technology. Please come to the stadium and enjoy an unprecedented experience, including interaction with AI avatars and specially processed photo shoots. We sincerely look forward to your visit.'
■ Implementation Overview
Target Match: Tokushima Vortis vs. Ehime FC on Saturday, May 2, 2026
Location: Special booth at Vortis Plaza
Content: AI avatar selfie (photo shooting and processing) experience, simple Q&A support
■ Future Developments
Starting with this introduction, we plan to expand the functions of 'LiveX AI' and explore its deployment to other sports events and entertainment facilities. We aim for further evolution as a new solution that balances improved fan engagement and maximized sponsor value.
【About Tokushima Vortis】
Tokushima Vortis is a professional soccer club operating across Tokushima Prefecture, centered in 6 cities and 4 towns (Naruto City, Tokushima City, Mima City, Yoshinogawa City, Komatsushima City, Anan City, Itano Town, Matsushige Town, Aizumi Town, Kitajima Town). The team name 'Vortis' is derived from 'VORTICE,' the Italian word for 'whirlpool.' This embodies the passionate desire to emulate the Naruto Whirlpools, engulfing the entire stadium in excitement with play that combines power, speed, and unity.
【About NeoJapan】
NeoJapan has been developing business communication tools, notably groupware, for over 30 years since its establishment in 1992. Its flagship product 'desknet's NEO' boasts sales achievements of over 5.4 million users* and has been adopted by a wide range of companies and organizations.
In October 2025, NeoJapan concluded its first reseller partner agreement with US-based LIVEX AI Inc., which is also an official partner of NVIDIA and Google AI Cloud. Through this innovative AI technology, NeoJapan strongly supports the enhancement of fan engagement and sophistication of customer support in Japan.
*Total of cloud version contract users and package version cumulative sales users (as of March 2026)
【Tokushima Vortis Company Profile】
Company Name: Tokushima Vortis Co., Ltd.
Representative: Kazuhiro Kishida, Representative Director and President
Location: 2-22 Hyougaya, Inubushi, Itano-cho, Itano-gun, Tokushima
Established: September 10, 2004
URL: https://www.vortis.jp/club/company/
【NeoJapan Company Profile】
Company Name: NeoJapan Inc. (Code: 3921, TSE Prime Market)
Representative: Akimichi Saito, Representative Director and President
Location: Yokohama Landmark Tower 10F, 2-2-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa
Sales Offices: Osaka, Nagoya
This initiative will be implemented as a Proof of Concept (PoC) aimed at improving fan engagement, taking place on Saturday, May 2, 2026, at the match against Ehime FC.
■ About LiveX AI
'LiveX AI' is a next-generation AI avatar solution that seamlessly facilitates everything from in-person customer service in real spaces to the creation of special fan experiences. In addition to traditional concierge functions like route guidance and product proposals, this time it offers an experience specifically focused on 'fan engagement.' The AI avatar engages in natural dialogue with fans and takes selfies on the spot. Using the latest AI technology, photos are processed into attractive illustration-style images and provided to fans in real-time. Easy sharing on SNS makes it possible to share special stadium experiences with a wider audience.
■ Background and Purpose
Tokushima Vortis decided to introduce 'LiveX AI' with the aim of providing fans with a more enjoyable and memorable stadium experience. By leveraging new entertainment powered by AI technology, the club aims to enhance fan engagement and maximize club brand value. Furthermore, it creates new advertising opportunities for sponsors through photo processing and interaction with AI avatars.
■ Message to Fans:
Hidenori Ishii, Tokushima Vortis Club Communication Officer
'The match against Ehime FC on May 2nd will be a prime opportunity to experience the latest AI technology. Please come to the stadium and enjoy an unprecedented experience, including interaction with AI avatars and specially processed photo shoots. We sincerely look forward to your visit.'
■ Implementation Overview
Target Match: Tokushima Vortis vs. Ehime FC on Saturday, May 2, 2026
Location: Special booth at Vortis Plaza
Content: AI avatar selfie (photo shooting and processing) experience, simple Q&A support
■ Future Developments
Starting with this introduction, we plan to expand the functions of 'LiveX AI' and explore its deployment to other sports events and entertainment facilities. We aim for further evolution as a new solution that balances improved fan engagement and maximized sponsor value.
【About Tokushima Vortis】
Tokushima Vortis is a professional soccer club operating across Tokushima Prefecture, centered in 6 cities and 4 towns (Naruto City, Tokushima City, Mima City, Yoshinogawa City, Komatsushima City, Anan City, Itano Town, Matsushige Town, Aizumi Town, Kitajima Town). The team name 'Vortis' is derived from 'VORTICE,' the Italian word for 'whirlpool.' This embodies the passionate desire to emulate the Naruto Whirlpools, engulfing the entire stadium in excitement with play that combines power, speed, and unity.
【About NeoJapan】
NeoJapan has been developing business communication tools, notably groupware, for over 30 years since its establishment in 1992. Its flagship product 'desknet's NEO' boasts sales achievements of over 5.4 million users* and has been adopted by a wide range of companies and organizations.
In October 2025, NeoJapan concluded its first reseller partner agreement with US-based LIVEX AI Inc., which is also an official partner of NVIDIA and Google AI Cloud. Through this innovative AI technology, NeoJapan strongly supports the enhancement of fan engagement and sophistication of customer support in Japan.
*Total of cloud version contract users and package version cumulative sales users (as of March 2026)
【Tokushima Vortis Company Profile】
Company Name: Tokushima Vortis Co., Ltd.
Representative: Kazuhiro Kishida, Representative Director and President
Location: 2-22 Hyougaya, Inubushi, Itano-cho, Itano-gun, Tokushima
Established: September 10, 2004
URL: https://www.vortis.jp/club/company/
【NeoJapan Company Profile】
Company Name: NeoJapan Inc. (Code: 3921, TSE Prime Market)
Representative: Akimichi Saito, Representative Director and President
Location: Yokohama Landmark Tower 10F, 2-2-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa
Sales Offices: Osaka, Nagoya