SNS-Based Worldview Brand "nene_hope_heart" Begins Handling in Ikebukuro, Following Shibuya
Key facts
- SNS-Based Worldview Brand "nene_hope_heart" Begins Handling in Ikebukuro, Following Shibuya
- The SNS-based creative brand "nene_hope_heart" has launched its products at "Fairy{note.}" in Ikebukuro, following its presence at CHOOSEBASE SHIBUYA in Shibuya. This expansion increases opportunities for customers to experience the brand's unique worldview in physical stores and is expected to invigorate the creator community.
- Source: PR Times
- Date: June 10, 2026
Direct answer
The SNS-based creative brand "nene_hope_heart" has launched its products at "Fairy{note.}" in Ikebukuro, following its presence at CHOOSEBASE SHIBUYA in Shibuya. This expansion increases opportunities for customers to experience the brand's unique worldview in physical stores and is expected to invigorate the creator community.
- Citation
- SNS-Based Worldview Brand "nene_hope_heart" Begins Handling in Ikebukuro, Following Shibuya (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
The SNS-based creative brand "nene_hope_heart" has launched its products at "Fairy{note.}" in Ikebukuro, following its presence at CHOOSEBASE SHIBUYA in Shibuya. This expansion increases opportunities for customers to experience the brand's unique worldview in physical stores and is expected to invigorate the creator community.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 19:40
- 🔍 Collected: June 10, 2026 at 10:51
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (54h 0m after Collected)
This marks the second physical retail location in the Tokyo metropolitan area.
"nene_hope_heart," a personal creative brand specializing in collage materials and paper goods, is pleased to announce the commencement of its product handling at "Fairy{note.}," a fantasy goods and custom sealing wax stamp specialty store in Ikebukuro.
This expansion makes "Fairy{note.}" the second physical retail location in the Tokyo metropolitan area, following CHOOSEBASE SHIBUYA in Shibuya.
Under the concept of "Playing within a Worldview," nene_hope_heart develops collage materials and paper goods centered around original characters and narratives. The brand is active primarily on Instagram, boasting approximately 16,000 followers and exceeding 3.76 million total views in the last 90 days. It has cultivated a unique community through interactions with numerous creators and paper goods enthusiasts.
Popular Series Featured
This new handling will feature the brand's signature popular series.
Floral Princess Hydrangea Melody Series (Late June)
Floral Princess Series
A series themed around
a fantastical world where flowers bloom in abundance.
Featuring motifs such as hydrangeas and cherry blossoms,
it is characterized by a worldview that blends
delicate decorative expressions with narrative.
New items, imbued with a sense of specialness,
will be released in late June,
utilizing abundant special processing techniques like laser cutting, foil stamping,
crystal ink, and kiss-cutting.
IchigoZukin Series
A dark fantasy series that fuses
strawberries, Gothic Lolita, and steampunk.
Its fantastical and mysterious worldview
and unique character designs
have garnered significant support.
Although these are paper goods,
their worldview itself has received acclaim,
including significant coverage from HARAJUKU POP WEB.
Sealing stamp-style stickers embodying the IchigoZukin worldview are also planned for future release.
"Worldview Appeal" Appreciated by Fairy{note.}
Regarding the start of this handling, Fairy{note.} provided the following comment:
"nene's items, with their beautiful illustrations and worldview, are the perfect match for sealing stamps and inks, magical items that bring excitement just by holding them.
We requested to handle them because we believe customers can enjoy their decoration life even more by combining them with the worldview of Fairy{note.}"
The appreciation for the affinity with paper goods and sealing stamp culture, along with the brand's unique worldview, serves as a significant encouragement for nene_hope_heart.
Creative Culture Born from Community
nene_hope_heart focuses not only on product sales but also on fostering a community that enjoys creation.
In the participatory project "Strawberry & Cherry UNIVERSE (SCU)" held in May 2026, creators and collage enthusiasts gathered, and numerous works were posted.
The parade event, where participants simultaneously posted their creations on social media, saw 172 participants and over 200 works unveiled, demonstrating significant engagement.
Furthermore, over 600 works were submitted within a week of the event's start, expanding the circle of interaction through creation.
The brand's distinctiveness lies not only in its products but also in its "worldview that inspires creation" and its "community that enjoys creation."
Expansion in Media Coverage and Physical Retail
In addition to its primarily SNS-based individual activities, nene_hope_heart is expanding its reach through media features and physical retail presence.
Activities to date include:
- News media coverage via PR TIMES distribution
- Features on HARAJUKU POP WEB
- Handling at CHOOSEBASE SHIBUYA
- Commencement of handling at Fairy{note.}
These efforts broaden its scope as a worldview brand originating online.
From Online to Real World
In recent years, the culture surrounding paper goods and collage has significantly expanded through social media.
nene_hope_heart aims to create an environment where creation can be enjoyed more intimately by increasing opportunities to experience its worldview in real-world settings.
The start of handling at Fairy{note.} marks a further step forward in this initiative.
Future Outlook
nene_hope_heart will continue to aim for the creation of "experiences that allow enjoyment of the worldview itself," extending beyond the boundaries of paper goods and collage materials.
By connecting online and offline experiences, the brand will work towards the development of creative culture and the revitalization of its community, delivering narrative-rich creative experiences to a wider audience.
【Brand Name】
nene_hope_heart
【Official Shop】
Atelier Celestial
(https://nene-hope-heart.stores.jp/)
【Instagram】
@nene_hope_heart
【Main Series】
Floral Princess
IchigoZukin
HoneyBaby
Celestial Princess
Pirates of Queen
KaguyaGalaxy, etc.
【Handling Stores】(As of June 10th)
CHOOSEBASE SHIBUYA (Shibuya)
1F, Parking Building, Seibu Shibuya Store, 21-1 Udagawa-cho, Shibuya-ku, Tokyo 150-0042
(https://choosebase.jp/)
Fairy{note.} (Ikebukuro)
301, Takuto TO Bldg., 1-28-1 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013
(https://fairynote.jp/)
"nene_hope_heart," a personal creative brand specializing in collage materials and paper goods, is pleased to announce the commencement of its product handling at "Fairy{note.}," a fantasy goods and custom sealing wax stamp specialty store in Ikebukuro.
This expansion makes "Fairy{note.}" the second physical retail location in the Tokyo metropolitan area, following CHOOSEBASE SHIBUYA in Shibuya.
Under the concept of "Playing within a Worldview," nene_hope_heart develops collage materials and paper goods centered around original characters and narratives. The brand is active primarily on Instagram, boasting approximately 16,000 followers and exceeding 3.76 million total views in the last 90 days. It has cultivated a unique community through interactions with numerous creators and paper goods enthusiasts.
Popular Series Featured
This new handling will feature the brand's signature popular series.
Floral Princess Hydrangea Melody Series (Late June)
Floral Princess Series
A series themed around
a fantastical world where flowers bloom in abundance.
Featuring motifs such as hydrangeas and cherry blossoms,
it is characterized by a worldview that blends
delicate decorative expressions with narrative.
New items, imbued with a sense of specialness,
will be released in late June,
utilizing abundant special processing techniques like laser cutting, foil stamping,
crystal ink, and kiss-cutting.
IchigoZukin Series
A dark fantasy series that fuses
strawberries, Gothic Lolita, and steampunk.
Its fantastical and mysterious worldview
and unique character designs
have garnered significant support.
Although these are paper goods,
their worldview itself has received acclaim,
including significant coverage from HARAJUKU POP WEB.
Sealing stamp-style stickers embodying the IchigoZukin worldview are also planned for future release.
"Worldview Appeal" Appreciated by Fairy{note.}
Regarding the start of this handling, Fairy{note.} provided the following comment:
"nene's items, with their beautiful illustrations and worldview, are the perfect match for sealing stamps and inks, magical items that bring excitement just by holding them.
We requested to handle them because we believe customers can enjoy their decoration life even more by combining them with the worldview of Fairy{note.}"
The appreciation for the affinity with paper goods and sealing stamp culture, along with the brand's unique worldview, serves as a significant encouragement for nene_hope_heart.
Creative Culture Born from Community
nene_hope_heart focuses not only on product sales but also on fostering a community that enjoys creation.
In the participatory project "Strawberry & Cherry UNIVERSE (SCU)" held in May 2026, creators and collage enthusiasts gathered, and numerous works were posted.
The parade event, where participants simultaneously posted their creations on social media, saw 172 participants and over 200 works unveiled, demonstrating significant engagement.
Furthermore, over 600 works were submitted within a week of the event's start, expanding the circle of interaction through creation.
The brand's distinctiveness lies not only in its products but also in its "worldview that inspires creation" and its "community that enjoys creation."
Expansion in Media Coverage and Physical Retail
In addition to its primarily SNS-based individual activities, nene_hope_heart is expanding its reach through media features and physical retail presence.
Activities to date include:
- News media coverage via PR TIMES distribution
- Features on HARAJUKU POP WEB
- Handling at CHOOSEBASE SHIBUYA
- Commencement of handling at Fairy{note.}
These efforts broaden its scope as a worldview brand originating online.
From Online to Real World
In recent years, the culture surrounding paper goods and collage has significantly expanded through social media.
nene_hope_heart aims to create an environment where creation can be enjoyed more intimately by increasing opportunities to experience its worldview in real-world settings.
The start of handling at Fairy{note.} marks a further step forward in this initiative.
Future Outlook
nene_hope_heart will continue to aim for the creation of "experiences that allow enjoyment of the worldview itself," extending beyond the boundaries of paper goods and collage materials.
By connecting online and offline experiences, the brand will work towards the development of creative culture and the revitalization of its community, delivering narrative-rich creative experiences to a wider audience.
【Brand Name】
nene_hope_heart
【Official Shop】
Atelier Celestial
(https://nene-hope-heart.stores.jp/)
【Instagram】
@nene_hope_heart
【Main Series】
Floral Princess
IchigoZukin
HoneyBaby
Celestial Princess
Pirates of Queen
KaguyaGalaxy, etc.
【Handling Stores】(As of June 10th)
CHOOSEBASE SHIBUYA (Shibuya)
1F, Parking Building, Seibu Shibuya Store, 21-1 Udagawa-cho, Shibuya-ku, Tokyo 150-0042
(https://choosebase.jp/)
Fairy{note.} (Ikebukuro)
301, Takuto TO Bldg., 1-28-1 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013
(https://fairynote.jp/)
FAQ
What is the brand concept of "nene_hope_heart"?
The brand's concept is "Playing within a Worldview," developing collage materials and paper goods centered around original characters and narratives.
What can be purchased at "Fairy{note.}" in Ikebukuro?
You can buy collage materials and paper goods from popular series like "Floral Princess" and "IchigoZukin." New items with special processing and stickers are also planned.
How does "nene_hope_heart" operate on social media?
Primarily on Instagram, the brand interacts with about 16,000 followers, forming an active community with over 3.76 million total views.
How does the brand support the creative community?
It hosts participatory projects like "Strawberry & Cherry UNIVERSE," providing a platform for creators to interact and showcase their work.
What is the significance of this store expansion for the brand?
It aims to increase opportunities for customers to experience the brand's worldview in physical settings, making creation more accessible, thereby fostering brand growth and creative culture.