Experiential Collage Event "Strawberry & Cherry Universe" to be Held by Three Individual Creators
Three individual creator brands, "nene_hope_heart," "cotton_melody_," and "unichoco88," will jointly host the experiential collage event "Strawberry & Cherry Universe" starting mid-May 2026. This UGC-type event, themed around strawberries and cherries, allows participants to create and expand stories through SNS posts, with product collaborations at Sogo & Seibu's OMO store and linkage with real-world events.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 02:53 (16h 21m after Collected)
Three individual creator brands, "nene_hope_heart," "cotton_melody_," and "unichoco88," will jointly host the experiential collage event "Strawberry & Cherry Universe" starting mid-May 2026.
This event, themed around strawberries and cherries, is a month-long participatory project where three brands with different worldviews intersect, and participants themselves become "story creators." Anyone can participate by posting with a hashtag on social media, and it will unfold as a "UGC (User Generated Content) type event" where the worldview is expanded through collage.
Amidst the spread of collage culture originating from social media, this event proposes a new creative experience where stories are generated through participation, building on this trend.
■ Event Features
● Theme Park-Style Collage Event
The event unfolds with a structure where three different worldviews intersect and expand, naturally drawing participants into its world.
As a theme park-style collage event, it offers a "participatory creative experience" where participants expand the worldview through their posts.
During the event, "Strawberry Bombs" and "Cherry Bombs" will appear as a production likened to the "main street" of a theme park. A participatory project will be implemented where participants simultaneously post their works, expanding the world as if "blooming."
● Diffusion Design Centered on SNS Posts
Posts will be made on Instagram using the hashtag "#strawberrycherry2026."
In the past, "#celestialpirates2026" and "#unichococarnival2026" each recorded over 1000 posts, and this time, a scale of 1000 to 1500 posts is anticipated.
● Community-Driven Event
Based on the "Rinkora (Link Collage)" culture, a community structure is formed where posts, likes, and shares circulate.
It is designed as a participatory experience that goes beyond mere artwork submission.
■ Product Development and Real-World Linkage
On May 1, 2026, original PET tapes resulting from a three-way collaboration will be released at "CHOOSEBASE SHIBUYA" (https://choosebase.jp/), a next-generation OMO store operated by Sogo & Seibu.
The products in this project are not merely materials but are designed as an "entrance" to participate in the worldview through collage, serving as a "ticket to a theme park-style event." By acquiring the products, participants can experience being part of the story and engaging with the event.
They are scheduled to be rolled out sequentially through the official shop of nene_hope_heart and other sales channels of each brand, with cotton_melody_ having already started sales on minne and Pinkoi.
Furthermore, some of the products used in this event are also scheduled to be exhibited at the creator event "Sweet You vol.2" (https://www.instagram.com/sweet_you_popup/) (a pop-up event where individual creators gather) to be held in Nagoya.
By linking the online participation experience with the real-world event experience, an OMO-type development that spans online and offline is realized.
■ Achievements and Background
One of the organizers of this event, "nene_hope_heart," continuously holds collage events based on a community of approximately 15,000 SNS followers, 1,000 Instagram channel members, and 500 subscription members.
In past events, over 1000 UGC posts were generated each time, and the event continues to grow as a community-driven creative event within the SNS-originated collage culture.
■ Event Outline
Event Name: Strawberry & Cherry Universe
Event Period: Mid-May to Mid-June 2026
How to Participate: Post on Instagram with the hashtag "#strawberrycherry2026"
■ Organizer's Comment
Through a theme park-like collage event,
we hope to deliver a "collage culture" that excites participants, whether they join in or just observe.
We would be delighted if you could enjoy the experience of a world being completed as individual works come together.
Moving forward, we plan to continue our efforts to develop SNS-originated collage culture and expand the community.
■ Brand Overview
nene_hope_heart
A paper craft brand centered on a fantastical worldview. Based on the theme of "pasting stories," they create works that fuse original stories and materials.
This event, themed around strawberries and cherries, is a month-long participatory project where three brands with different worldviews intersect, and participants themselves become "story creators." Anyone can participate by posting with a hashtag on social media, and it will unfold as a "UGC (User Generated Content) type event" where the worldview is expanded through collage.
Amidst the spread of collage culture originating from social media, this event proposes a new creative experience where stories are generated through participation, building on this trend.
■ Event Features
● Theme Park-Style Collage Event
The event unfolds with a structure where three different worldviews intersect and expand, naturally drawing participants into its world.
As a theme park-style collage event, it offers a "participatory creative experience" where participants expand the worldview through their posts.
During the event, "Strawberry Bombs" and "Cherry Bombs" will appear as a production likened to the "main street" of a theme park. A participatory project will be implemented where participants simultaneously post their works, expanding the world as if "blooming."
● Diffusion Design Centered on SNS Posts
Posts will be made on Instagram using the hashtag "#strawberrycherry2026."
In the past, "#celestialpirates2026" and "#unichococarnival2026" each recorded over 1000 posts, and this time, a scale of 1000 to 1500 posts is anticipated.
● Community-Driven Event
Based on the "Rinkora (Link Collage)" culture, a community structure is formed where posts, likes, and shares circulate.
It is designed as a participatory experience that goes beyond mere artwork submission.
■ Product Development and Real-World Linkage
On May 1, 2026, original PET tapes resulting from a three-way collaboration will be released at "CHOOSEBASE SHIBUYA" (https://choosebase.jp/), a next-generation OMO store operated by Sogo & Seibu.
The products in this project are not merely materials but are designed as an "entrance" to participate in the worldview through collage, serving as a "ticket to a theme park-style event." By acquiring the products, participants can experience being part of the story and engaging with the event.
They are scheduled to be rolled out sequentially through the official shop of nene_hope_heart and other sales channels of each brand, with cotton_melody_ having already started sales on minne and Pinkoi.
Furthermore, some of the products used in this event are also scheduled to be exhibited at the creator event "Sweet You vol.2" (https://www.instagram.com/sweet_you_popup/) (a pop-up event where individual creators gather) to be held in Nagoya.
By linking the online participation experience with the real-world event experience, an OMO-type development that spans online and offline is realized.
■ Achievements and Background
One of the organizers of this event, "nene_hope_heart," continuously holds collage events based on a community of approximately 15,000 SNS followers, 1,000 Instagram channel members, and 500 subscription members.
In past events, over 1000 UGC posts were generated each time, and the event continues to grow as a community-driven creative event within the SNS-originated collage culture.
■ Event Outline
Event Name: Strawberry & Cherry Universe
Event Period: Mid-May to Mid-June 2026
How to Participate: Post on Instagram with the hashtag "#strawberrycherry2026"
■ Organizer's Comment
Through a theme park-like collage event,
we hope to deliver a "collage culture" that excites participants, whether they join in or just observe.
We would be delighted if you could enjoy the experience of a world being completed as individual works come together.
Moving forward, we plan to continue our efforts to develop SNS-originated collage culture and expand the community.
■ Brand Overview
nene_hope_heart
A paper craft brand centered on a fantastical worldview. Based on the theme of "pasting stories," they create works that fuse original stories and materials.