Personal Creative Brand Achieves 'Demand-Preceding DtoC' Model

The personal creative brand 'nene_hope_heart,' which develops paper goods and collage materials, achieved a high participation rate in its subscription member-exclusive collaboration project 'UnichocoBerry.' Approximately 350 out of 500 members reserved within one day. This phenomenon, where demand is created before sales and reservations concentrate at the start, is drawing attention as a new DtoC (Direct to Consumer) model. The 'UnichocoBerry' project is a collaboration with creator unichoco88, developed through SNS communication without in-person meetings, marking their third collaboration. The brand has also expanded its recognition online and offline, including through pop-up stores at commercial facilities like CHOOSEBASE SHIBUYA by Sogo & Seibu. Future plans include expanding domestic sales, overseas expansion, and further developing its community-based DtoC model.