NEL Inc. Officially Launches 'osina EC Ads' to Drive Specific Product Purchases in EC via Short Video UGC
NEL Inc. has officially launched 'osina EC Ads', a service that links e-commerce purchases with short video UGC on social media to encourage direct, 'specific product purchases'.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 01:24 (350h 54m after Collected)
NEL Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Riku Nishida; hereinafter 'the Company'), developer of the fandom-driven purchasing platform 'osina' that connects brands and consumers, has officially launched 'osina EC Ads'. This service is designed to lead consumers to 'specific product purchases' (shimei-gai) through a combination of EC purchases and short video user-generated content (UGC) on social media.
'osina EC Ads' is a system where osina users purchase products on designated EC sites and share their authentic user experiences via video. By generating concentrated EC purchases and social media posts, it creates a buzz that says, 'This product is being chosen right now'. This supports 'specific product purchases', where consumers buy based on empathy without comparing with other companies' products.
## Service Overview of 'osina EC Ads'
The fandom-driven purchasing platform 'osina' operated by our company provides a highly reproducible system where users discover their favorite products from listings, purchase them themselves, and post short videos on SNS. This promotes consumer-driven UGC and generates social media buzz.
'osina EC Ads' is a mechanism where osina users purchase target products on EC sites and broadcast/spread their user experiences via TikTok and Instagram Reels.
By generating numerous UGC from consumers who actually purchased the products, it simultaneously achieves EC sales promotion and SNS buzz.
## Expected Use Cases
- Building a sales track record for new products
By generating concentrated EC purchases by osina users and SNS posts, it contributes to achieving sales records, such as appearing in rankings, in a short period.
- Promoting specific product purchases during sales periods
During sales events, products are easily compared with many similar items. By generating numerous UGC posts by buyers and creating a buzz on SNS, it encourages 'specific product purchases' where consumers proceed to buy without comparing online.
## Background of Launching 'osina EC Ads'
The domestic BtoC product sales EC market continues to expand, reaching a scale of 15.2194 trillion yen in 2024.
'osina EC Ads' is a system where osina users purchase products on designated EC sites and share their authentic user experiences via video. By generating concentrated EC purchases and social media posts, it creates a buzz that says, 'This product is being chosen right now'. This supports 'specific product purchases', where consumers buy based on empathy without comparing with other companies' products.
## Service Overview of 'osina EC Ads'
The fandom-driven purchasing platform 'osina' operated by our company provides a highly reproducible system where users discover their favorite products from listings, purchase them themselves, and post short videos on SNS. This promotes consumer-driven UGC and generates social media buzz.
'osina EC Ads' is a mechanism where osina users purchase target products on EC sites and broadcast/spread their user experiences via TikTok and Instagram Reels.
By generating numerous UGC from consumers who actually purchased the products, it simultaneously achieves EC sales promotion and SNS buzz.
## Expected Use Cases
- Building a sales track record for new products
By generating concentrated EC purchases by osina users and SNS posts, it contributes to achieving sales records, such as appearing in rankings, in a short period.
- Promoting specific product purchases during sales periods
During sales events, products are easily compared with many similar items. By generating numerous UGC posts by buyers and creating a buzz on SNS, it encourages 'specific product purchases' where consumers proceed to buy without comparing online.
## Background of Launching 'osina EC Ads'
The domestic BtoC product sales EC market continues to expand, reaching a scale of 15.2194 trillion yen in 2024.