New Distribution System Launched with Miyazaki Producers
Miyazaki Prefecture, despite its high agricultural productivity, faces challenges with insufficient sales channels and handling off-spec products. To address this, 'Miyatabi Fufu' and 'Nekonote Company Inc.' have launched a new e-commerce and distribution project in collaboration with producers. Producers can focus on 'producing,' while the operating side handles sales, promotion, and customer support under a success-fee model.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:10
- 🔍 Collected: May 1, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 23:58 (13h 26m after Collected)
A prefecture with a food self-sufficiency rate of 253% faces an unexpected challenge.
■ Miyazaki Prefecture is not a "weak agricultural prefecture"
Miyazaki Prefecture's agricultural production and shipment value is currently at its second-highest level ever. Furthermore, its food self-sufficiency rate is the highest in Japan at 253%.
This means that the prefecture produces agricultural products far exceeding the amount consumed within the prefecture.
At first glance, Miyazaki's agriculture appears to be thriving.
■ However, an "unexpected challenge" has emerged
Despite high production volume and quality, voices from the field reveal the following issues:
- Even if good products are made, there is no system to sell them all.
- Off-spec and B-grade products lose their market and are left over.
- There is no capacity to handle e-commerce, promotion, and shipping, making it impossible to deliver products.
"Too much is being produced, but there aren't enough outlets."
This is the structural challenge Miyazaki currently faces.
■ Not forcing "selling efforts" on producers
To solve this problem, "Miyatabi Fufu," creators who have been promoting the charm of Miyazaki, and "Nekonote Company Inc.," which handles e-commerce operations and SNS marketing, have launched a new e-commerce and distribution project created together with producers.
A key feature of this project is a system where producers do not have to exert effort in "selling."
■ Main features of the project
- No listing fees or advertising costs whatsoever.
- A success-fee model where profits are shared only when products are sold.
- E-commerce operations, promotion, and customer support are all handled by the operating side.
- Actively handles off-spec and B-grade products.
- Producers can concentrate on "producing."
If products are not sold, producers face no financial risk.
■ Aiming for "redesigning distribution" rather than "rescue"
This project is not an initiative to "help" producers.
It aims to create "outlets" to sell the products in Miyazaki, where production capacity is too strong.
Precisely because agriculture is "growing" now, the next necessary step is a distribution system commensurate with the production volume.
■ Currently recruiting producers in Miyazaki Prefecture
This project is currently recruiting agricultural producers in Miyazaki Prefecture to participate.
- No initial fees
- No monthly fees
- Consultation only is also possible
Producers who are struggling with "surplus" or "unable to sell" products are encouraged to consult with us.
■ Regarding interviews
We can flexibly accommodate close-up interviews with producers, filming of fields and work scenes, and background interviews about the project.
【Contact Information】
Miyatabi Fufu Operations Office, Nekonote Company Inc.
Email: nagatomo@nekonote-com.com
*For inquiries regarding interviews and listings, please contact the above window.
■ Miyazaki Prefecture is not a "weak agricultural prefecture"
Miyazaki Prefecture's agricultural production and shipment value is currently at its second-highest level ever. Furthermore, its food self-sufficiency rate is the highest in Japan at 253%.
This means that the prefecture produces agricultural products far exceeding the amount consumed within the prefecture.
At first glance, Miyazaki's agriculture appears to be thriving.
■ However, an "unexpected challenge" has emerged
Despite high production volume and quality, voices from the field reveal the following issues:
- Even if good products are made, there is no system to sell them all.
- Off-spec and B-grade products lose their market and are left over.
- There is no capacity to handle e-commerce, promotion, and shipping, making it impossible to deliver products.
"Too much is being produced, but there aren't enough outlets."
This is the structural challenge Miyazaki currently faces.
■ Not forcing "selling efforts" on producers
To solve this problem, "Miyatabi Fufu," creators who have been promoting the charm of Miyazaki, and "Nekonote Company Inc.," which handles e-commerce operations and SNS marketing, have launched a new e-commerce and distribution project created together with producers.
A key feature of this project is a system where producers do not have to exert effort in "selling."
■ Main features of the project
- No listing fees or advertising costs whatsoever.
- A success-fee model where profits are shared only when products are sold.
- E-commerce operations, promotion, and customer support are all handled by the operating side.
- Actively handles off-spec and B-grade products.
- Producers can concentrate on "producing."
If products are not sold, producers face no financial risk.
■ Aiming for "redesigning distribution" rather than "rescue"
This project is not an initiative to "help" producers.
It aims to create "outlets" to sell the products in Miyazaki, where production capacity is too strong.
Precisely because agriculture is "growing" now, the next necessary step is a distribution system commensurate with the production volume.
■ Currently recruiting producers in Miyazaki Prefecture
This project is currently recruiting agricultural producers in Miyazaki Prefecture to participate.
- No initial fees
- No monthly fees
- Consultation only is also possible
Producers who are struggling with "surplus" or "unable to sell" products are encouraged to consult with us.
■ Regarding interviews
We can flexibly accommodate close-up interviews with producers, filming of fields and work scenes, and background interviews about the project.
【Contact Information】
Miyatabi Fufu Operations Office, Nekonote Company Inc.
Email: nagatomo@nekonote-com.com
*For inquiries regarding interviews and listings, please contact the above window.