From Local PR to Space Design: A 10-Year Vision for Regional Branding from Nikko

NEIGHVERSE Inc. (Nikko City, Tochigi; CEO: Hirono Takahashi) is sharing its 'dream' for the next 10 years as it approaches its first anniversary in June. This press release is part of the April Dream project, which aims to turn April 1st into a day for sharing dreams.

### Not Just Creating, But Growing Together: NEIGHVERSE Changes the Future of Regional Branding from Nikko.
CEO Takahashi, who has designed over 20 shops, felt a recurring sense of unease in architectural projects: the relationship with the client often ends upon completion and handover. Even though concepts and brands were developed together, they are severed from the future at the moment the building is finished. 'Design is not something you finish making; it's something you grow together.' This belief is the starting point for NEIGHVERSE.

In Nikko, we witnessed the 'limits of division of labor' in regional areas. Outsourcing web design, PR, space design, and social media separately often leads to the true charm of a region being buried under superficial trends and price competition. To nurture a region's 'identity,' one needs an accompanying partner who connects everything in a single line, from the core of the brand to implementation and operation. NEIGHVERSE's mission is to be that partner.

### ■ Our Dream: NEIGHVERSE 10-Year Vision

**Dream 1: Transform Regional and Tourism DMO PR Strategies from 'Ordering' to 'Design for Growing Together'**
By handling everything from PR strategy design and content creation to on-site operation, regional information dissemination becomes an 'asset' rather than a 'consumption.' We have proven this through tourism PR in Nishikawa, Yamagata, and workation PR in Nikko, Tochigi. Our goal is to create a system for accumulated communication, not just one-off campaigns. In 10 years, we want to transform regional PR from something you 'order' to something you 'grow,' increasing the number of partners who build businesses and regions together.

**Dream 2: Establish 'Regional Branding that Lasts 100 Years' by Fusing Space Design and Editing**
Combining the architectural eye for space with the editorial power of words, photos, and videos is the core of regional branding that only NEIGHVERSE can provide. In Nikko's lodging facilities, we handled everything from interior concept design to photography and PR material production, creating a state where 'the space itself becomes the message.' What regions need to survive in an era of decline is a 'worldview that makes people want to return.' In 10 years, we want every region, facility, and shop we touch to be loved as a regional asset passed down for 100 years.

**Dream 3: Expand the 'Nikko Model' Nationwide as an Implementation Case for Solving Regional Issues**
CEO Takahashi personally launched and operates the cafe 'PICNIKKO' in Nikko, knowing the reality of doing business in a local community. NEIGHVERSE will continue to develop its own projects to refine the implementation model from both the 'creator' and 'operator' perspectives. Taking the same risks on the ground creates credibility that 'desktop strategies' cannot match. In 10 years, we aim to refine our Nikko practices into a 'functional local design model' and expand our role as 'designers who grow identity' to municipalities, DMOs, and local businesses nationwide.

### ■ Message from the CEO
During my time in architecture, I felt frustration with every completion. We deeply considered concepts together, yet I was disconnected from the 'growing' process the moment I handed over the keys. In regional areas, I found this 'make and end' structure even more prevalent. Local businesses struggle with fragmented outsourcing, causing their charm to be lost. That's why we built a system to connect planning, space design, editorial, and daily PR into one line. Support that only offers beautiful strategies from the outside has its limits. I run a shop myself, design spaces, and tell stories through my lens in Nikko. I believe true regional branding only comes from that raw, on-the-ground sensation. Design is only complete when it is used, talked about, and passed down. In this era of shrinking populations, we place 'growing together' at the core of our work.

### ■ Implementation Track Record
- **Municipal Promotion Booklet (Nikko, Tochigi):** Handled everything from concept to printing for workation promotion.
- **Tourism PR (Nishikawa, Yamagata):** Designed promotions using words and videos to elevate local value.
- **Lodging Interior & Video (Nikko/Korea):** Consistent design and implementation of brand worldviews.
- **Corporate & Web Design (Kamikawa, Hokkaido / Nikko, Tochigi):** Implementation from strategy to operation.

### ■ Contact Us
Are you facing these challenges? Fragmented branding, uncertain where to ask for DMO strategy, or looking for an accompanying partner? Please tell us about your region. Let's think together.

**Inquiry Form:** [https://www.neighverse.jp/](https://www.neighverse.jp/)

### ■ Company Profile
- **Company Name:** NEIGHVERSE Inc.
- **Established:** June 3, 2025
- **Location:** 1-674 Inaricho, Nikko, Tochigi
- **Representative:** CEO Hirono Takahashi
- **Business:** Planning, Space/Experience Design, Editorial, PR (Strategy/SNS), Web Production, etc.
- **Corporate Site:** [https://www.neighverse.jp/](https://www.neighverse.jp/)

*This press release is part of April Dream, expressing a vision. Numerical values and plans are targets and do not guarantee future results.*