Needs Inc. / Sun Family Co., Ltd. (Head Office: Kakogawa City, Hyogo Prefecture, Representative Director: Katsunori Motooka) will begin accepting pre-orders for the "Choujuku Recovery Pillow" on the crowdfunding service Makuake for a limited time from July 3, 2026 (Fri) to August 3, 2026 (Mon).
- A pillow that supports the creation of a comfortable sleep environment
Make your daily sleep time a more comfortable moment.
"I sometimes feel my pillow isn't right when I wake up." "I'm looking for a pillow with a sleeping comfort that suits me." "I want to review my sleep environment."
We recommend the newly developed "Choujuku Recovery Pillow" to those who feel this way.
In modern times, with changes in lifestyle such as smartphone and computer use, and long hours of desk work, interest in the sleep environment is increasing.
We focused on the sleeping comfort and fit of the pillow used every day.
The "Choujuku Recovery Pillow" is a high-performance pillow designed with a focus on far-infrared materials, pressure dispersion, and high resilience. It is designed to gently support your head and neck, supporting the creation of a comfortable sleep environment.
It also considers ease of turning over and natural sleeping posture, and is recommended for those who want to spend their daily sleep time more comfortably.
For those who want to be particular about choosing a pillow and seek comfortable sleeping comfort, please try the "Choujuku Recovery Pillow."
*Usage experience may vary by individual. *The name "Recovery" is a brand name that evokes the creation of a resting environment.
- The "Choujuku" series has surpassed "10 million yen" in total crowdfunding amount!
To date, the "Choujuku" series of pillows has a popular track record of "10,439,332 yen" in crowdfunding achievements across the 1st to 3rd installments!
*The images are of previous series.
[1st Installment]
*Project by our group company, Needs Inc.
[2nd Installment]
*Project by our group company, Needs Inc.
[3rd Installment]
- Jointly supervised by a Sleep Health Advisor & Sleep Instructor!
Sleep Health Advisor / Tatsuya Kobayashi
In developing this product, we repeatedly prototyped and improved it with our staff while carefully considering the sleep environment and sleeping comfort.
We focused on important points for bedding used every day, such as pillow height, fit, ease of turning over, and breathability, and designed it with attention to detail.
The "Choujuku Recovery Pillow" was developed for those who seek sleeping comfort that suits them and those who want to review their sleep environment.
We aimed to create a comfortable sleep environment by incorporating various features such as height adjustment function and pressure dispersion structure.
We hope that many people will try it and find it useful as one of the options for spending their daily sleep time more comfortably.
*This is the supervisor's opinion, and usage experience may vary by individual.
Sleep Instructor / Yoshikazu Motooka
The "Choujuku Recovery Pillow" was developed under the supervision of a sleep instructor, aiming for more comfortable sleeping comfort.
It is designed with attention to detail, focusing on the daily sleep environment, including pillow height, fit, ease of turning over, and breathability.
We have incorporated features that allow you to pursue your preferred sleeping comfort, such as a reversible structure that allows you to choose the height from front to back, and a customization function using height adjustment pads.
It is a high-performance pillow that considers materials and structure to support the creation of a comfortable sleep environment.
*This is the supervisor's opinion, and usage experience may vary by individual.
Feature 1: Adopts far-infrared fabric blended with graphene
The neck and shoulder area uses graphene-blended fabric that emits far-infrared rays.
By using it in the part that touches the neck and shoulders, we pursue a comfortable feel and pleasant sleeping comfort.
Temperature change measurement test conducted by a public testing institution
Verification of "gentle warmth" from graphene-blended fabric
The "Choujuku Recovery Pillow" uses graphene-blended far-infrared fabric in the neck and shoulder area.
In a temperature change measurement test conducted by a public testing institution, temperature changes in the graphene-blended fabric area were confirmed under the test conditions.
By combining far-infrared fabric with a comfortable fit structure, we support the creation of a comfortable sleep environment.
Recommended for those who want to focus on comfort around the neck and shoulders and sleeping comfort.
*Measured by a public testing institution *Test results were obtained under specific conditions and do not guarantee the same results for everyone. *Usage experience may vary by individual. *This product is not a medical device. *This product is not intended to diagnose, treat, or prevent disease.
Feature 2: Honeycomb gel disperses pressure and supports comfortable sleeping comfort
The part that touches the head uses a honeycomb structure gel material with a thickness of approximately 6mm.
The honeycomb structure, where countless hexagons are connected, disperses pressure evenly while fitting the head.
It is a structure that combines softness and stability, pursuing comfortable sleeping comfort.
In addition, the supple fit unique to gel material gently supports the head while supporting the creation of a comfortable sleep environment.
Recommended for those who are particular about sleeping comfort and fit, and those looking for high-resilience or pressure-dispersing pillows.
*Usage experience may vary by individual.
Feature 3: High-resilience fiber supports smooth turning over
High-resilience resin fiber is used for the core material.
It pursues a sleeping comfort that suppresses sinking with appropriate resilience, making it easy to turn over.
It supports the creation of a comfortable sleep environment while firmly supporting the head without feeling oppressive.
*Ease of turning over varies by individual
Smooth turning over is supported by the resilience unique to high-resilience materials.
A structure that makes it easy to turn over is one of the important factors when considering comfortable sleeping comfort.
Recommended for those who want to spend their daily sleep time more comfortably.
Fiber structure that also considers breathability
*Image of breathability
Breathability is also considered through a structure that combines resin fibers three-dimensionally.
Because it is designed to allow air to pass through easily, it can be used comfortably regardless of the season.
Recommended for those who are concerned about stuffiness and prioritize the breathability of bedding.
*Usage experience may vary by individual.
Feature 4: Reversible design allows you to choose the height from front to back
A reversible structure with different heights from front to back is adopted.
You can choose two types of sleeping comfort according to your mood and preference for the day.
For those who prefer it higher
Higher side is approximately 9.0 cm
Recommended for those who prefer a pillow with a firm height.
For those who prefer it lower
Lower side is approximately 7.0 cm
Recommended for those who prefer a sleeping comfort with less pressure or prefer a low pillow.
It is designed to make it easy to find the sleeping comfort that suits you, as it can be used differently depending on your preference and usage environment for the day.
Furthermore, fine height adjustment is possible by combining it with the height adjustment pad.
Recommended for those who have been unsatisfied with ready-made pillows.
It is a high-performance adjustable pillow that allows you to adjust the height and sleeping comfort to your liking.
*Usage experience may vary by individual.
Feature 5: Easily adjust height with a pad for your preferred sleeping comfort
The "Choujuku Recovery Pillow" allows you to adjust the height to your preference using the built-in height adjustment pad.
It can be easily customized according to your mood and sleeping comfort preference for the day.
"I like it a little higher." "I want to use it lower today."
It is designed to accommodate such various needs.
It also addresses common pillow selection issues such as "too high" or "too low," making it easy to find the right height for you.
Four levels of height are available with and without the pad
[Without Pad]
- Higher side: approx. 7.5 cm - Lower side: approx. 5.5 cm
[With Pad]
- Higher side: approx. 9.0 cm - Lower side: approx. 7.0 cm
By combining the reversible structure that allows you to choose the height by changing the front and back orientation with the height adjustment pad, you can enjoy 4 patterns of sleeping comfort.
It supports the creation of a more comfortable sleep environment by allowing you to choose the height that suits you.
*Usage experience may vary by individual.
Feature 6: Cover and core material are washable. Designed for easy cleaning
Because it is a pillow used every day, we have also focused on ease of maintenance.
Pillows during sleep tend to accumulate sweat, sebum, and moisture, making regular maintenance important.
The "Choujuku Recovery Pillow" has a design that allows both the cover and the core material to be washed.
Even when stains become noticeable, it is easy to clean at home, making it easier to maintain a clean state.
Structure that considers breathability
Due to the use of materials and a structure that considers breathability, air can pass through easily, allowing for comfortable use.
It is easy to use regardless of the season and is recommended for those who prioritize the cleanliness and comfort of their bedding.
"I want to use my everyday bedding comfortably at all times."
To meet such needs, we aimed to balance functionality and ease of use.
It is a high-performance pillow that is easy to keep clean and maintain.
*Refer to the instruction manual for washing instructions. *Varies depending on the usage environment and conditions.
- Make your daily sleep time more comfortable.
Sleep time, which accounts for about one-third of life.
That's why it's important to choose your bedding and sleep environment carefully.
The "Choujuku Recovery Pillow" combines:
- Comfortable feel from graphene-blended fabric - Pressure-dispersing structure with honeycomb gel - Design that makes turning over easy with high-resilience fiber - Fit achieved through height adjustment function
By combining these features, we have pursued comfortable sleeping comfort.
With a shape that easily fits the neck and shoulders, and a high-resilience structure that considers sinking, it is designed to make your daily sleep time more comfortable.
In addition, graphene-blended far-infrared fabric is used in the neck and shoulder area.
We support the creation of a comfortable sleep environment by focusing on materials and structure.
Recommended for those who want to review their sleep environment, are looking for a pillow that suits them, or are particular about sleeping comfort.
A high-performance pillow equipped with various functions such as height adjustment function and pressure dispersion structure.
"Choujuku Recovery Pillow" for a more comfortable sleep time every day.
It is a new option for finding the sleeping comfort that suits you.
*Usage experience may vary by individual. *This product is not a medical device. *This product is not intended to diagnose, treat, or prevent disease.
- [Specifications] Choujuku Recovery Pillow
Materials Main body cover: 100% Polyester Main body core material: 100% Polyethylene Cover center outer layer: 90% Polyester / 10% Polyurethane Cover center inner layer: 100% Polyester Cover center core material: Thermoplastic elastomer Cover side (graphene part): 100% Polypropylene Cover bottom: 90% Polyester / 10% Polyurethane Adjustment pad: 100% Polyester
Product Size (approx.): D40.0 x W60.0 x H9.0 cm
Product Weight (approx.): 975 g
Country of Origin: China
[Schedule]
Project Start: July 3, 2026 (Fri) ■ Project End: August 3, 2026 (Mon) ■ Shipping Schedule: Scheduled to ship sequentially from late September in order of application.
● Target Amount: 100,000 yen ● Detailed URL: https://www.makuake.com/project/recoverypillow/
*Detailed shipping dates will be communicated periodically via activity reports or email.
FACT BOX
- Source: PR TIMES
- Category: 新商品
- Organizations: Makuake