Shueisha Games Adopts 24-Hour Live Streaming for Promotion of Hit Title "ANTHEM#9"
Key facts
- Shueisha Games Adopts 24-Hour Live Streaming for Promotion of Hit Title "ANTHEM#9"
- Necfru provides 24-hour live streaming service to promote "ANTHEM#9" for Shueisha Games
- Date: March 30, 2026
Direct answer
Necfru provides 24-hour live streaming service to promote "ANTHEM#9" for Shueisha Games
- Citation
- Shueisha Games Adopts 24-Hour Live Streaming for Promotion of Hit Title "ANTHEM#9" (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
Necfru provides 24-hour live streaming service to promote "ANTHEM#9" for Shueisha Games
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 00:30
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1388h 56m after Published)
Necfru Co., Ltd. (headquartered in Chuo-ku, Tokyo; Representative Director: Shunsuke Kusanagi) announces that it has begun providing its 24-hour live streaming service "necfru Playout" to Shueisha Games Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; hereinafter "Shueisha Games") starting March 20, 2026.
This service has been adopted as a promotional measure for the well-received game software "ANTHEM#9" (developed by koeda / published by Shueisha Games), delivering the game's soundtrack as a 24-hour looping live stream on YouTube Live.
Background
"ANTHEM#9" is a title that has earned high praise for its gameplay and sound design, garnering a dedicated core fanbase. This initiative was launched with the goal of expanding awareness to a broader audience who may be interested in the title.
Traditional promotional efforts tend to center around one-off video posts and social media sharing, making it difficult to maintain ongoing touchpoints with users. Addressing this challenge, the campaign was conceived as "a new web campaign that maintains continuous user contact over an extended period."
Campaign Details
This initiative uses the "ANTHEM#9" soundtrack to run a 24-hour looping live stream on YouTube Live.
This creates a state where users can access content at any time, aiming for the following effects:
· Generation of continuous user touchpoints
· Increased exposure opportunities on YouTube
· Improved channel evaluation through accumulated watch time
■ Comment from Shueisha Games Representative
We believe the strength of "ANTHEM#9" lies in its gameplay, where the exhilarating combo system and strategic depth blend together seamlessly. The visuals and music have also received high acclaim from game fans and media both domestically and internationally, and we had been exploring ways to deliver those appeals to a wider audience.
For this soundtrack release, we considered how to deliver the newly commissioned jacket illustration and music to customers who are interested in "ANTHEM#9," and wondered whether a trial listening stream on YouTube could create new touchpoints with users.
At the same time, long-duration live streaming presented challenges — primarily around security, such as the difficulty of having staff on-site at all times. However, upon discovering "necfru Playout," we were surprised to find that these concerns could be resolved and the stream could be launched far more easily than we had imagined.
We hope you'll enjoy the world of "ANTHEM#9" as your perfect background companion.
Shueisha Games Co., Ltd. — Marketing Representative, Mr. Tojo
FAQ
What is the main purpose of Shueisha Games' 24-hour live streaming initiative?
The main purpose is to expand awareness of the game "ANTHEM#9" to a broader audience by maintaining continuous user contact over an extended period.
What specific content is being streamed 24 hours a day for "ANTHEM#9"?
The soundtrack of the game "ANTHEM#9" is being delivered as a 24-hour looping live stream.
Which service is Shueisha Games utilizing for this 24-hour live streaming promotion?
Shueisha Games is utilizing the 24-hour live streaming service called "necfru Playout" provided by Necfru Co., Ltd.
When did Necfru Co., Ltd. begin providing its live streaming service to Shueisha Games for this promotion?
Necfru Co., Ltd. began providing its live streaming service to Shueisha Games starting March 20, 2026.
What are the expected effects of this 24-hour looping live stream campaign for "ANTHEM#9"?
The expected effects include the generation of continuous user touchpoints, increased exposure opportunities on YouTube, and improved channel evaluation through accumulated watch time.