Shueisha Games Adopts 24-Hour Livestream for Promotion of Hit Title 'ANTHEM#9'
necfru Corporation announces that it has started providing its 24-hour livestreaming service, "necfru Playout," to Shueisha Games as of March 20, 2026. This service is being used to promote the popular game "ANTHEM#9" by broadcasting its soundtrack 24/7 on YouTube Live, aiming to expand its reach and continuously engage with users.
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- 📰 Published: March 26, 2026 at 23:47
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necfru Corporation (Headquarters: Chuo-ku, Tokyo; CEO: Shunsuke Kusanagi) announces that it has begun providing its 24-hour livestreaming service, "necfru Playout," to Shueisha Games Inc. (Headquarters: Chiyoda-ku, Tokyo) as of March 20, 2026.
This service has been adopted as a promotional measure for the popular game software "ANTHEM#9" (Developer: koeda / Publisher: Shueisha Games), and will be used to conduct a 24-hour livestream of the game's soundtrack on YouTube Live.
Background
"ANTHEM#9" is a title supported by a core fanbase, highly acclaimed for its gameplay and sound. This time, the company decided to implement a measure to expand awareness to a wider range of people who might be interested in the work.
Traditional promotional measures tend to focus on one-off video posts and social media sharing, which can make it difficult to maintain continuous contact with users. To address these challenges, this initiative was planned as a "new web campaign to maintain continuous contact with users over a long period."
Initiative Details
This initiative will utilize the "ANTHEM#9" soundtrack to conduct a 24-hour loop broadcast on YouTube Live.
This will create a situation where users can access the content at any time, aiming for the following effects:
・Creation of continuous user contact
・Increased exposure opportunities on YouTube
・Improvement of channel evaluation through accumulated viewing time
■ Comment from the Shueisha Games Representative
"We believe the strength of 'ANTHEM#9' lies in its gameplay, which successfully blends exhilarating combo presentations with the strategy of planning one's next move. We have also received high praise from game fans and media both in Japan and overseas for its visuals and music, and we were looking for a way to deliver that charm more widely."
"In considering how to deliver the new jacket illustration and music for this soundtrack release to customers interested in 'ANTHEM#9,' we thought about whether we could create a point of contact with users through a listening stream on YouTube."
"However, with a long-duration livestream, there were mainly security-related challenges, such as the difficulty of having a staff member present at all times. But upon learning about 'necfru Playout,' we were surprised at how easily we could realize the stream while clearing those issues."
"We hope you will enjoy the world of 'ANTHEM#9' as a companion for your work."
Mr. Tojo, Marketing, Shueisha Games Inc.