FLATTE Personal Pilates, Osaki Store Grand Opening
FLATTE Personal Pilates grand opened its Osaki store, reinforcing its multi-store strategy in the Shinagawa/Jonan area following its Meguro and Omori locations. It aims to support exercise continuity with unique trainer training and an operational model.
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- 📰 Published: April 28, 2026 at 22:00
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The personal machine pilates studio "FLATTE Pilates Osaki Store" grand opened on April 28th. This new location follows the Meguro and Omori stores. Through multi-store development in the Shinagawa/Jonan area, we will strengthen the provision of community-based personal machine pilates.
To a world where people who couldn't continue, can continue.
FLATTE is a fitness brand that advocates "starting casually, continuing steadily." Many people want to start exercising but cannot continue due to price or space barriers, or inconsistent instruction quality.
FLATTE has established a system that can provide a consistent standard of experience regardless of who is in charge, by combining its unique trainer training. Instead of relying on effort, we emphasize designing a state where "continuing" is possible through our system. We also maintain a high retention rate, building a habituation model that goes beyond one-time use.
A personal model that can be deployed on an area-by-area basis.
FLATTE operates three business formats: semi-personal gyms, personal pilates, and women-only 24-hour gyms. In the pilates format, we offer one-on-one machine instruction in small spaces. With OMO-type operations that integrate reservations, payments, and customer management, and our unique trainer training, we achieve stable quality and operations.
This model is designed for multi-store development on an area-by-area basis, not just single-store operations. While accumulating operational know-how among stores, we are progressing with openings tailored to the needs of each region.
Expansion starts in the Osaki area, following Meguro and Omori.
The Osaki store is a new store by the same owner, following the Meguro and Omori stores. The area around Osaki Station is a concentrated area of offices and residences, making it a convenient location for commuters and residents on holidays.
By operating multiple stores, we will enhance the reproducibility of staff training and operational systems, while expanding the value offered by FLATTE in the Shinagawa, Meguro, and Ota areas. Moving forward, through community-based studio operations, we will continue to create an environment where exercise can be continued effortlessly.
FLATTE Pilates Osaki Store Overview
Store Name: FLATTE Pilates Osaki Store
Official HP: https://flatte.jp/pilates/location/osaki/
Grand Opening Date: April 30, 2026
Location: Marukaa Osaki A-go, 3-10-11 Osaki, Shinagawa-ku, Tokyo
Access: 5-minute walk from JR Osaki Station
Business Hours: 8:00〜22:00
Services Offered: Personal Machine Pilates
FLATTE, centered on an operation model that emphasizes reproducibility, plans to continue opening stores in multiple areas in 2026, for both directly managed and franchised stores. We will continue to expand our bases on an area-by-area basis to build a fitness infrastructure that supports the habituation of exercise.
[Contact for media inquiries]
NECESSARY PARTNERS LLC Kobayashi: kobayashi@necessary-partners.jp
To a world where people who couldn't continue, can continue.
FLATTE is a fitness brand that advocates "starting casually, continuing steadily." Many people want to start exercising but cannot continue due to price or space barriers, or inconsistent instruction quality.
FLATTE has established a system that can provide a consistent standard of experience regardless of who is in charge, by combining its unique trainer training. Instead of relying on effort, we emphasize designing a state where "continuing" is possible through our system. We also maintain a high retention rate, building a habituation model that goes beyond one-time use.
A personal model that can be deployed on an area-by-area basis.
FLATTE operates three business formats: semi-personal gyms, personal pilates, and women-only 24-hour gyms. In the pilates format, we offer one-on-one machine instruction in small spaces. With OMO-type operations that integrate reservations, payments, and customer management, and our unique trainer training, we achieve stable quality and operations.
This model is designed for multi-store development on an area-by-area basis, not just single-store operations. While accumulating operational know-how among stores, we are progressing with openings tailored to the needs of each region.
Expansion starts in the Osaki area, following Meguro and Omori.
The Osaki store is a new store by the same owner, following the Meguro and Omori stores. The area around Osaki Station is a concentrated area of offices and residences, making it a convenient location for commuters and residents on holidays.
By operating multiple stores, we will enhance the reproducibility of staff training and operational systems, while expanding the value offered by FLATTE in the Shinagawa, Meguro, and Ota areas. Moving forward, through community-based studio operations, we will continue to create an environment where exercise can be continued effortlessly.
FLATTE Pilates Osaki Store Overview
Store Name: FLATTE Pilates Osaki Store
Official HP: https://flatte.jp/pilates/location/osaki/
Grand Opening Date: April 30, 2026
Location: Marukaa Osaki A-go, 3-10-11 Osaki, Shinagawa-ku, Tokyo
Access: 5-minute walk from JR Osaki Station
Business Hours: 8:00〜22:00
Services Offered: Personal Machine Pilates
FLATTE, centered on an operation model that emphasizes reproducibility, plans to continue opening stores in multiple areas in 2026, for both directly managed and franchised stores. We will continue to expand our bases on an area-by-area basis to build a fitness infrastructure that supports the habituation of exercise.
[Contact for media inquiries]
NECESSARY PARTNERS LLC Kobayashi: kobayashi@necessary-partners.jp