Nealle, Operator of 'Park Direct', Launches Outdoor Advertising at Shinagawa Station on May 25

Nealle Inc. (Chuo-ku, Tokyo), operator of the industry-leading mobility SaaS 'Park Direct' (https://www.park-direct.jp/), is expanding its area promotions following last year's efforts and will launch outdoor advertising at Shinagawa Station starting May 25, 2026 (Monday). Currently, the company airs TV commercials in Okayama, Hiroshima, Kagawa, and Ehime prefectures and conducts promotional activities via outdoor advertising in key spots across these regions. This time, they will concentrate outdoor advertising in the open passage of Shinagawa Station, one of Japan's leading business hubs. ■ Background of the Project 'Park Direct', an online contract service for monthly parking that allows users to find parking spaces directly via smartphone or PC and start using them in as little as 5 minutes, is currently used by over 2,200 companies, lists over 1.3 million spaces, and is utilized by real estate management firms and users across all 47 prefectures in Japan. By deploying outdoor advertisements at major transit hubs where parking demand is high, the company creates opportunities for users to feel more familiar with 'Park Direct'. Furthermore, as awareness grows and the number of users increases, it provides value to client real estate management firms, such as an increase in online parking contracts and further operational efficiency. ■ About the Outdoor Advertising Shinagawa Station Open Passage *The passage from the central ticket gate toward the Shinkansen platforms and the Konan Exit. ■ About the Commercial A spectacle you won't forget after seeing it once: not 'parking', but 'camel parking'! A desert-origin camel, serving as a 'vehicle' covered in cloth in Park Direct’s signature 'blue' color, wears a Japanese license plate and sits in a monthly parking spot. The commercial features the camel's owner, a woman (a driver), dancing with joy after successfully contracting a monthly parking space via smartphone. ■ About Park Direct 'Park Direct' (https://www.park-direct.jp) is a service operated by Nealle Inc. that allows users to search, apply, and contract for monthly parking online. It offers seamless search via current location or address, online application, and credit card payment. Users can start using parking in as little as 5 minutes. If a desired spot is full, users can register for an 'availability waitlist' to receive notifications when it opens up. Park Direct holds the industry's No. 1 ranking in terms of number of spaces available for online contracts. ■ About Park Direct for Business 'Park Direct for Business' (PDBiz) (https://www.lp-biz.park-direct.jp/) is a parking management system for corporate use that digitizes the entire process of searching, contracting, managing, and paying for parking for corporate and commuting vehicles. ■ About 'One Day Park' 'One Day Park' (https://onedaypark.jp/) is a service that allows users to search and reserve parking spaces on a daily basis. It utilizes idle monthly parking assets, providing a mechanism for general users to reserve spaces for daily use. ■ About the Operating Company: Nealle Nealle is a leading mobility SaaS company operating the industry-leading service 'Park Direct'. Since its founding in 2013, the company has focused on business planning, strategy formulation, and development for major companies, financial institutions, and startups.