[NCCC] A Future Where Protecting Nature Becomes the World's Most "Proud Job"

Our company supports April Dream, a project aiming to make April 1st a day for companies to announce their dreams. This press release represents the dream of the "Natural Capital Credit Consortium (NCCC)."

## Our Dream: A Future Where Protecting Nature Becomes the World's Most "Proud Job"

Imagine a future where forests breathe deeply, and soils richly nurture life. A future where the "natural processes" themselves are valued through digital technology, becoming the blood (currency) that circulates the global economy.

In the past, economic development and environmental protection were often weighed against each other as a "dilemma." There was an era when prosperity was enjoyed by cutting down trees and building factories. However, the future we envision 100 years from now is different. "The more nature is regenerated, the richer regions, companies, and individuals will become." We will install such a new economic OS (operating system) from Japan to the world.

## From the Skies of Tokyo, From the Forests of Miyoshi, Tokushima Prefecture: The "Seeds of the Future" Have Begun to Sprout

Our dream is not a fantasy. Its stirrings have already begun.

- **Transforming Concrete Jungles into Carbon Storage Facilities**
In collaboration with the Tokyo Metropolitan Government, we have incorporated the concept of "carbon removal" into urban infrastructure. Even rooftops of buildings and small urban spaces are being transformed into the front lines for combating climate change.
- **Drones Reveal the "True Value" of Forests**
In Miyoshi City, Tokushima Prefecture, we are utilizing the latest drone technology and AI to visualize the previously unseen "amount of carbon stored in forests" down to the centimeter. The efforts of those who protect the mountains are being transformed into "credits" backed by data and trust, connecting them to investors worldwide. This is also a challenge to prevent the disappearance of local communities and foster a sense of pride in one's hometown.

## After Receiving the "Sustainable Finance Award," Moving to the Next Stage

NCCC has established the world's first carbon credit certification rules and received the "10th Sustainable Finance Award." However, this is not the goal.

What we aim for is not "emissions trading" discussed only by a few experts, but the "democratization of natural capital" in which everyone can participate. Farmers cultivate the soil. Foresters plant trees. Each of these "warm intentions" and "straightforward passions" will be enveloped by transparent technologies such as blockchain and satellite data, elevating them to a universally recognized value.

## "Won't You Join Us in Creating Such a Future?"

The realization of a decarbonized society. At its root is not mere numerical calculation, but the pure human desire to "preserve our beautiful Earth as it is."

NCCC will work with local governments, companies, and the youth who will shape the future to bring this grand dream to fruition. What we are creating is not just a credit. It is the very hope of a new era, where "protecting the Earth becomes humanity's greatest joy."

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【About Natural Capital Credit Consortium (NCCC)】
NCCC is a consortium that, through collaboration between industry, government, and academia, scientifically measures the environmental value of natural capital (forests, agricultural land, urban green spaces, etc.) and establishes a mechanism for circulating it as carbon credits. By integrating the latest technology and passion, NCCC is disseminating Japan-originated international standards to the world.

Contact: NCCC Operations Office [[email protected]]

"April Dream" is a project by PR TIMES where companies announce their dreams on April 1st. We are seriously pursuing this dream and pledge to realize it.