What are people giving for Father's Day? Survey on popular gifts and budgets [1000 person survey]

Father's Day is an American-originated memorial day!

Father's Day falls on the third Sunday of June, but do you know its origin? The catalyst for Father's Day was the efforts of an American woman named Sonora Smart Dodd in 1909.

The catalyst was when Sonora Smart Dodd, a woman, thought, "If there is a Mother's Day, there should be a day to praise fathers too." The beginning of Father's Day is said to be when she advocated for a day to thank fathers.

After that, the first Father's Day ceremony was held in the United States on June 19, 1910, and in 1972, the third Sunday of June was officially designated as Father's Day.

Navit conducted a survey on "Father's Day" targeting 1,000 monitor members nationwide, mainly housewives.

・Survey period: April 2026 ・Survey agency: Navit Co., Ltd. ・Survey target: Men and women aged 20-80 ・Valid responses: 1,000 ・Survey method: Web

About 30% of people give gifts on Father's Day

[Survey] Do you give gifts on Father's Day (June 21st)? (Target: 1,000 people)

Regarding the question "Do you give gifts on Father's Day (June 21st)?", the results were "Yes" at 29.6% and "No" at 70.4%, indicating that about 30% of people give gifts.

When choosing gifts, the most important thing is "father's preference"

[Survey] What is important when choosing gifts? (Target: 1,000 people)

Regarding the question "What is important when choosing gifts?", the answers were "father's preference" at 21.4%, "practicality" at 11.9%, and "food or sweets, etc." at 5.4%. It seems that many people value the father's preferences.

"Alcohol" is popular for Father's Day gifts

[Survey] What have you given as Father's Day gifts so far? *Number of responses: 1,490

When asked "What have you given as Father's Day gifts so far?" with multiple choices, the answers were "alcohol" at 227, "sweets" at 129, and "necktie" at 89. It seems that many people give alcohol as gifts.

The most common budget for Father's Day gifts this year is "3,000 yen or more and less than 5,000 yen"

[Survey] What is your budget for Father's Day gifts this year? (Target: 1,000 people)

Regarding the budget for Father's Day gifts this year, the answers were "3,000 yen or more and less than 5,000 yen" at 14.8%, "less than 3,000 yen" at 9.9%, and "5,000 yen or more and less than 10,000 yen" at 9.0%. There were also answers of 50,000 yen or more.

Share your memories of Father's Day!

This time, we conducted a free-response survey with the question "If you have any memories or thoughts about Father's Day, please write them down." We picked up some of the responses as they are and introduced them.

"I send them every year. Since my parents' birthdays and Father's Day and Mother's Day are close together, I'm quite busy in the spring. But it's rewarding because they are happy."

"It's more low-key than Mother's Day, and I struggle with gifts every year."

"My father receives gifts from four children, so we have a meeting among siblings to make sure the gifts don't overlap. The meeting is surprisingly fun."

From the responses, we can see various ways of spending Father's Day in each household, such as people who give gifts every year and those who consult with their family when choosing gifts.

On the other hand, there were also voices saying that they struggle with choosing gifts compared to Mother's Day, and that Father's Day is a trigger to remember their late father. It seems that Father's Day is not only a day to give gifts but also an opportunity to reflect on gratitude and memories for the family.

"I love Daddy Cake" on Father's Day!?

A unique cake is sold at a tart specialty store "Patisserie Mains de Chaton" in Fukushima, limited to Father's Day. With a cute appearance reminiscent of a father wearing glasses, it's a cake that makes you want to smile.

This is limited in quantity and made-to-order, so if you're interested, please check the store's information. In this survey, many voices were also raised, such as "I can't forget my father's smile when I gave the gift."

Father's Day gifts are not only the items themselves but also the time to choose and the moment to give, which become precious memories. This year's Father's Day, why not express your usual gratitude in words along with gifts and meals?

What is the "1000 person survey"?

The "1000 person survey" is a survey service with response monitors. 1,000 out of 63,400 nationwide (mainly housewives) respond to the survey. Since it is a web service with card settlement, it operates 24 hours a day, 365 days a year, and does not hinder business speed. Even beginners can easily start a survey with the assist function using presets.

Features of the 1000 person survey

1. Edit questions yourself using the assist function 2. 63,400 housewives nationwide (20s and above) can respond in as little as 2 days 3. Data reports and text mining are also available (optional) 4. Since it is card settlement, surveys can be conducted at any time

1000 person survey price list

Please use Navit's "1000 person survey"!

★ Details of the "1000 person survey" are here ★

https://survey.navit-research.jp/

★ Application for the "1000 person survey" is here ★

https://survey.navit-research.jp/welcome/sign_up

[Company Profile]

Company Name: Navit Co., Ltd. ■ Representative: Representative Director Yasuyo Fukui ■ Establishment: January 2001 ■ Address: 8F, Ku-dan South Side Square, 1-5-5 Ku-dan Minami, Chiyoda-ku, Tokyo ■ TEL: 03-5215-5713 ■ FAX: 03-5215-5702 ■ URL: https://www.navit-j.com/ ■ E-Mail: webmaster@navit-j.com

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