Are Many People Confused About Skincare? Survey Reveals Realities of Skincare Routines, Skin Concerns, and Product Choices [1000-Person Survey]
Navit conducted a survey of 1,000 men and women across Japan on skincare habits. 82.8% reported practicing daily skincare, primarily using face wash and toner. The top skin concern was 'spots, dullness, and sun damage,' and 'review sites' were the most referenced source when choosing skincare products.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 03:51
- 🔍 Collected: June 12, 2026 at 19:39
- 🤖 AI Analyzed: June 13, 2026 at 09:17 (13h 38m after Collected)
The Basics of Skincare: Three Essential Steps!
Skincare refers to the three fundamental routines: "cleansing," "moisturizing," and "protecting."
Cleansing the face with a cleanser or face wash, moisturizing with toner or essence, and protecting the skin with lotion or cream.
Skincare helps protect the skin from damage caused by dryness and UV rays. Additionally, by removing dirt and keeping the skin clean, it helps prevent skin troubles such as acne and irritation.
Navit conducted a survey titled "About Skincare" targeting 1,000 female monitor members across Japan, primarily housewives.
• Survey Period: April 2026
• Survey Organization: Navit Co., Ltd.
• Target Respondents: Men and women aged 20 to 80
• Valid Responses: 1,000
• Survey Method: Web-based
Over 80% Regularly Practice Skincare
[Survey]
Do you normally practice skincare? (Target: 1,000 people)
Regarding the question "Do you normally practice skincare?", 82.8% answered "Yes" and 17.2% answered "No." This indicates that over 80% of respondents engage in regular skincare.
Most Common Skincare Routines: "Face Wash" and "Toner"
[Survey]
What types of skincare do you practice? (Multiple answers allowed) *Total responses: 3,935
When asked about their skincare routines with multiple answers allowed, "face wash" was selected by 751 people, followed by "toner" (699 people), and "cleansing" (504 people). It appears that many people use face wash and toner as part of their routine.
Top Skin Concerns: "Spots, Dullness, and Sun Damage"
[Survey]
What skin concerns do you have? (Multiple answers allowed) *Total responses: 2,208
When asked about skin concerns with multiple answers allowed, "spots, dullness, and sun damage" ranked highest with 600 respondents, followed by "sagging and wrinkles" (514 people), and "dryness and flakiness" (391 people). It seems that many are concerned about spots and dullness.
Most Referenced Source When Choosing Skincare Products: "Review Sites"
[Survey]
What information do you reference most when choosing skincare products? (Target: 1,000 people)
Regarding the question "What information do you reference most when choosing skincare products?", "review sites" were cited by 20.4%, followed by "in-store testers and staff" (12.5%), and "information from family or friends" (9.7%). It appears that many people rely on review sites.
Recommended Skincare Products from Respondents
This time, we included an open-ended question: "Please tell us any skincare products you would recommend." Below are some selected responses, quoted verbatim:
"I like Muji's Medicinal Clear Care series—the citrus scent and refreshing yet moisturizing texture are great."
"I think it's best to use products suited to your skin type and condition, as advised by a dermatologist."
"Recently, I've been using Melano-C toner. I feel my skin tone has brightened by one shade."
The most frequently mentioned brand was "Muji," followed by "Curel," "Nivea," and "Chifure"—brands easily accessible at local stores.
It appears that many prioritize ease of access, texture, and compatibility with their skin, not just high-end or expensive products.
Skincare Involves More Than Just Face Wash and Toner!?
From this survey, it's clear that many people routinely practice skincare, such as using face wash and toner.
Skincare should be continued in a way that suits your skin concerns and lifestyle, without overburdening yourself.
In our busy lives, it's beneficial to create moments to connect with your skin—such as taking a deep breath before starting your skincare routine.
Deep breathing helps calm the mind and allows you to approach skincare in a relaxed state.
Let's continue our daily routines comfortably, caring for both our skin and our mental well-being.
About the "1000-Person Survey"
The "1000-Person Survey" is a questionnaire service with dedicated respondents. The respondents consist of 1,000 members from a nationwide panel of 63,400 primarily housewives. As a web-based service with credit card payment, it operates 24/7, ensuring no disruption to business speed. With preset question templates and assist functions, even first-time users can easily launch a survey.
Key Features of the 1000-Person Survey
1. Edit questions yourself using assist functions
2. Receive responses in as fast as two days from 63,400 housewives nationwide (aged 20 and above)
3. Optional support for data reports and text mining
4. Surveys can be launched anytime thanks to credit card payment
Pricing for the 1000-Person Survey
We highly recommend trying Navit's "1000-Person Survey"!
★ For more details on the "1000-Person Survey" ★
https://survey.navit-research.jp/
★ To apply for the "1000-Person Survey" ★
https://survey.navit-research.jp/welcome/sign_up
[Company Overview]
■ Company Name: Navit Co., Ltd.
■ Representative: CEO Yasuyo Fukui
■ Established: January 2001
■ Address: 8F, Kokubunji Southside Square, 1-5-5 Kudanminami, Chiyoda-ku, Tokyo
■ TEL: 03-5215-5713
■ FAX: 03-5215-5702
■ URL: https://www.navit-j.com/
■ Email: webmaster@navit-j.com
[Request for Quotation and Reproduction]
• Please contact the PR department at Navit Co., Ltd. in advance.
• Please clearly credit the source and include a link to the original.
"According to a survey conducted by Navit Co., Ltd. (Data Utilization Now)…
https://www.navit-j.com/media/?p=110000
FAQ
What is the most important skincare step?
The three basics: cleansing, moisturizing, and protection. Typically done in order: face wash, toner, lotion/cream.
Why are review sites popular for skincare product selection?
Real user experiences are trusted. Housewives especially value authentic testimonials.
What are the strengths of the '1000 Person Survey'?
Get responses from 1,000 housewives nationwide in as fast as two days for rapid market insights.