What's Your Favorite Cake? Survey Reveals Popular Cakes!

The origin of cake dates back to Ancient Egypt!? Cakes, which bring happiness when eaten due to their sweetness, trace their origins back to Ancient Egypt around 2500 BCE. The earliest "cakes" were reportedly used in religious ceremonies or as offerings to the gods. Sculptures inside pyramids and ancient Egyptian murals depict cake baking, suggesting that "cake" was established even then. Cakes have a very long history. NaviT conducted a survey about "cakes" targeting 1,000 monitor members, primarily housewives, nationwide. ・Survey Period: March 2026 ・Survey Organization: NaviT Inc. ・Survey Target: Men and women aged 20s to 80s ・Valid Responses: 1,000 ・Survey Method: Web Most frequent cake consumption is "1-2 times every 2-3 months" 【Survey】 How often do you eat cake? (Target: 1,000 people) Regarding the frequency of eating cake, "1-2 times every 2-3 months" was the most common response at 31.1%, followed by "1-2 times a month" at 26.6%, and "1-2 times every six months" at 16.4%. "Shortcake" and "Cheesecake" are popular 【Survey】 What is your favorite type of cake? (Multiple choice) *Number of responses: 4,764 When asked "What is your favorite type of cake?" with multiple selections allowed, "shortcake" received 641 votes, followed by "cheesecake" with 607 votes, and "Mont Blanc" with 436 votes. Shortcakes and cheesecakes appear to be popular. Most cakes are purchased from "cake shops" 【Survey】 Where do you most often purchase cakes? (Multiple choice) *Number of responses: 2,048 When asked "Where do you most often purchase cakes?" with multiple selections allowed, "cake shops" accounted for 719 purchases, followed by "supermarkets" with 407, and "convenience stores" with 359. It seems that many people purchase cakes from dedicated cake shops. Over half of people prioritize "taste" when buying cake 【Survey】 What do you prioritize most when purchasing cake? (Target: 1,000 people) Regarding the question "What do you prioritize most when purchasing cake?", "taste" accounted for 54.1%, followed by "price" at 17.4%, and "appearance" at 13.2%. It was found that over half of people prioritize taste when buying cake. Preferences for "favorite cakes" revealed in free responses This time, we conducted a free-response question asking, "Please tell us your favorite cake and the reason, if any." We are presenting some responses as they were originally written. "Strawberry shortcake is the basic and classic choice. The exquisite marriage of sweetness and tartness is superb." "Shortcake; eating shortcake tells you the taste of the shop and whether you like it." "Fujiya's cheesecake is not too rich and not too light." "Cakes made with whole peaches. I always buy them when they are in season. I love the feeling of eating a truly sweet whole peach." In the free responses, "Mont Blanc," "cheesecake," and "shortcake" were mentioned particularly often, indicating their enduring popularity as classic cakes. Reasons included "I like the chestnut flavor" for Mont Blanc, "I like the rich taste" for cheesecake, and "I like the combination with fresh cream and strawberries" for shortcake, showing that the unique appeal of each cake is supported. There were also responses like "I can't decide because they are all delicious," reflecting the dilemma unique to cake lovers. Diners Club French Pastry Week 2026 to be held! From July 1st to July 31st, 2026, for one month, "Diners Club French Pastry Week 2026" will be held at patisseries across Japan. This event, which started in 2021, is a celebration of French confectionery. Each year, a different theme is set, offering unique original sweets. This year's theme is "Charlotte." While charlottes typically involve mousse or Bavarian cream inside, with ladyfingers or fruits decorating the sides, during this period, various charlottes conceived by many patissiers will be available. Over 480 stores are participating this year, the largest number yet. If you are interested, please check the official website to find participating stores near you. What is "1000 Person Survey"? "1000 Person Survey" is an online survey service with response monitors. Among the 63,400 monitor members nationwide, primarily housewives, 1,000 people will answer the survey. As it is a web service with card payment, it operates 24/7, not hindering business speed. The preset assist function allows even beginners to start surveys easily. Features of "1000 Person Survey" 1. Edit questions yourself using the assist function 2. Housewife demographic (20s~) from nationwide 63,400 members respond in as little as 2 days 3. Data reports and text mining also available (optional) 4. Surveys can be conducted anytime due to card payment "1000 Person Survey" Price List Please use NaviT's "1000 Person Survey"! ★Details of "1000 Person Survey" here★ https://survey.navit-research.jp/ ★Application for "1000 Person Survey" here★ https://survey.navit-research.jp/welcome/sign_up 【Company Profile】 ■Company Name: NaviT Inc. ■Representative: Yasuyo Fukui, President and CEO ■Established: January 2001 ■Location: Kudan South Side Square 8F, 1-5-5 Kudanminami, Chiyoda-ku, Tokyo ■TEL: 03-5215-5713 ■FAX: 03-5215-5702 ■URL: https://www.navit-j.com/ ■E-Mail: webmaster@navit-j.com 【Request for Citation/Reprint of this Release】 ・Please contact NaviT Inc. Public Relations in advance. ・Please clearly state the credit and source link. "According to a survey conducted by NaviT Inc. (Data Utilization Now)... https://www.navit-j.com/media/?p=109860