Mother's Day Gifts: A Must-Read for Those Who Haven't Decided Yet! Survey on Popular Presents and Budget Trends This Year [1000-Person Questionnaire]
Navit Co., Ltd. conducted a survey on Mother's Day among 1,000 monitor members, mainly housewives nationwide. Less than 40% plan to give a gift this Mother's Day, with the most common budget being "3,000 to less than 5,000 yen." Carnations and flowers remain popular, while "rice gifts" are gaining demand due to rising prices.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 06:01
- 🔍 Collected: April 30, 2026 at 21:31
- 🤖 AI Analyzed: May 1, 2026 at 07:17 (9h 46m after Collected)
What is the origin of Mother's Day?
Mother's Day is widely known as a day to express gratitude to mothers, but why did the second Sunday in May become Mother's Day?
Mother's Day exists in various countries around the world with different origins, but Japan's Mother's Day is said to have originated from the United States. It is said that on May 9, 1905, a girl named Anna Jarvis, living in the United States, was prompted by her mother's death to advocate for "creating an opportunity to express gratitude to mothers while they are alive." Subsequently, in 1914, the then-president designated the second Sunday in May as "Mother's Day."
Furthermore, since Anna's mother loved white carnations and they were placed on the altar at her memorial service, the custom of giving red carnations if the mother is alive and white carnations if she has passed away, and now the tradition of "giving carnations on Mother's Day," was born.
Navit conducted a survey on "Mother's Day" targeting 1,000 monitor members, mainly housewives nationwide.
・Survey period: March 2026
・Survey institution: Navit Co., Ltd.
・Target audience: Men and women aged 20-80
・Valid responses: 1,000 people
・Survey method: Web
Less than 40% of people plan to give a gift on Mother's Day.
[Survey]
Do you plan to give a gift on Mother's Day, May 10th (Sunday), this year? (Target: 1,000 people)
Regarding the question, "Do you plan to give a gift on Mother's Day, May 10th (Sunday), this year?", "Plan to give" was 37.9%, and "Do not plan to give" was 45.0%, indicating that more people do not plan to give a gift.
"Giving gifts every year" is the most common for Mother's Day gifts.
[Survey]
How often do you give Mother's Day gifts? (Target: 1,000 people)
Regarding the question, "How often do you give Mother's Day gifts?", "Every year" was 40.3%, "Once every 2-3 years" was 7.7%, and "Less frequently" was 10.8%. It seems that many people give gifts every year.
The budget for Mother's Day gifts is mostly "3,000 yen to less than 5,000 yen."
[Survey]
What is your budget for Mother's Day gifts this year? (Target: 1,000 people)
Regarding the budget for Mother's Day gifts, "3,000 yen to less than 5,000 yen" was 23.5%, followed by "Less than 3,000 yen" at 14.9%, and "5,000 yen to less than 10,000 yen" at 11.9%.
"Carnations/flowers" are given as Mother's Day gifts.
[Survey]
What kind of gifts do you plan to give this Mother's Day? (Multiple answers allowed) *Number of responses: 1,344 people
When asked, "What kind of gifts do you plan to give this Mother's Day?" with multiple answers allowed, "Carnations/flowers" was chosen by 249 people, followed by "Sweets" by 187 people, and "Gourmet food delivery" by 66 people.
Tell us your memories or opinions about Mother's Day!
This time, we conducted a free-response question asking, "Please tell us your memories or opinions about Mother's Day." Here are some selected answers as they were originally stated.
"My mother still displays the flowers I gave her as a child, dried."
"Every year, my sisters and I pool money to buy a present, but I always worry if she'll like it or be happy. I also struggle each time to choose something that hasn't been given before."
"I don't do anything for Mother's Day, but I'm grateful every day."
"I was invited to go shopping, and it turned out to be for Mother's Day."
Some people also mentioned giving traditional presents, such as "eating out with family every year." As the selected answers show, it would be wonderful to see mothers cherishing gifts from their childhood. Many people also said, "My mother has already passed away, so I can't give her presents." That's why we are reminded of the importance of expressing gratitude while we still can. Mother's Day is not just about giving presents, but also an opportunity to say "thank you" when it's usually hard to say.
Rice gifts popular due to rising prices!??
In recent years, food items, including rice, have been continuously increasing in price. Due to this situation, more people are choosing rice as a Mother's Day gift.
AKOMEYA TOKYO, which handles rice gifts in Nishinomiya City, Hyogo Prefecture, announced that sales of "rice gifts" from April 1st to May 6th, 2025, approximately doubled compared to 2024. If you are struggling to decide what to give every year, why not consider a rice present?
What is "1000-person survey"?
"1000-person survey" is a questionnaire service with monitor respondents. The monitor respondents are 63,400 people, mainly housewives nationwide.
Keywords:
Mother's Day is widely known as a day to express gratitude to mothers, but why did the second Sunday in May become Mother's Day?
Mother's Day exists in various countries around the world with different origins, but Japan's Mother's Day is said to have originated from the United States. It is said that on May 9, 1905, a girl named Anna Jarvis, living in the United States, was prompted by her mother's death to advocate for "creating an opportunity to express gratitude to mothers while they are alive." Subsequently, in 1914, the then-president designated the second Sunday in May as "Mother's Day."
Furthermore, since Anna's mother loved white carnations and they were placed on the altar at her memorial service, the custom of giving red carnations if the mother is alive and white carnations if she has passed away, and now the tradition of "giving carnations on Mother's Day," was born.
Navit conducted a survey on "Mother's Day" targeting 1,000 monitor members, mainly housewives nationwide.
・Survey period: March 2026
・Survey institution: Navit Co., Ltd.
・Target audience: Men and women aged 20-80
・Valid responses: 1,000 people
・Survey method: Web
Less than 40% of people plan to give a gift on Mother's Day.
[Survey]
Do you plan to give a gift on Mother's Day, May 10th (Sunday), this year? (Target: 1,000 people)
Regarding the question, "Do you plan to give a gift on Mother's Day, May 10th (Sunday), this year?", "Plan to give" was 37.9%, and "Do not plan to give" was 45.0%, indicating that more people do not plan to give a gift.
"Giving gifts every year" is the most common for Mother's Day gifts.
[Survey]
How often do you give Mother's Day gifts? (Target: 1,000 people)
Regarding the question, "How often do you give Mother's Day gifts?", "Every year" was 40.3%, "Once every 2-3 years" was 7.7%, and "Less frequently" was 10.8%. It seems that many people give gifts every year.
The budget for Mother's Day gifts is mostly "3,000 yen to less than 5,000 yen."
[Survey]
What is your budget for Mother's Day gifts this year? (Target: 1,000 people)
Regarding the budget for Mother's Day gifts, "3,000 yen to less than 5,000 yen" was 23.5%, followed by "Less than 3,000 yen" at 14.9%, and "5,000 yen to less than 10,000 yen" at 11.9%.
"Carnations/flowers" are given as Mother's Day gifts.
[Survey]
What kind of gifts do you plan to give this Mother's Day? (Multiple answers allowed) *Number of responses: 1,344 people
When asked, "What kind of gifts do you plan to give this Mother's Day?" with multiple answers allowed, "Carnations/flowers" was chosen by 249 people, followed by "Sweets" by 187 people, and "Gourmet food delivery" by 66 people.
Tell us your memories or opinions about Mother's Day!
This time, we conducted a free-response question asking, "Please tell us your memories or opinions about Mother's Day." Here are some selected answers as they were originally stated.
"My mother still displays the flowers I gave her as a child, dried."
"Every year, my sisters and I pool money to buy a present, but I always worry if she'll like it or be happy. I also struggle each time to choose something that hasn't been given before."
"I don't do anything for Mother's Day, but I'm grateful every day."
"I was invited to go shopping, and it turned out to be for Mother's Day."
Some people also mentioned giving traditional presents, such as "eating out with family every year." As the selected answers show, it would be wonderful to see mothers cherishing gifts from their childhood. Many people also said, "My mother has already passed away, so I can't give her presents." That's why we are reminded of the importance of expressing gratitude while we still can. Mother's Day is not just about giving presents, but also an opportunity to say "thank you" when it's usually hard to say.
Rice gifts popular due to rising prices!??
In recent years, food items, including rice, have been continuously increasing in price. Due to this situation, more people are choosing rice as a Mother's Day gift.
AKOMEYA TOKYO, which handles rice gifts in Nishinomiya City, Hyogo Prefecture, announced that sales of "rice gifts" from April 1st to May 6th, 2025, approximately doubled compared to 2024. If you are struggling to decide what to give every year, why not consider a rice present?
What is "1000-person survey"?
"1000-person survey" is a questionnaire service with monitor respondents. The monitor respondents are 63,400 people, mainly housewives nationwide.
Keywords: