Participating or Not This Year? A Major Survey on the Spring Bread Festival! [1000-Person Survey]

Navit Inc. conducted a survey targeting 1000 individuals, primarily housewives nationwide, regarding the "Spring Bread Festival." Approximately 60% have participated, with many owning 1-3 white plates as prizes.
調査NQ 74/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 9, 2026 at 03:13
  • 🔍 Collected: April 8, 2026 at 18:30
  • 🤖 AI Analyzed: April 20, 2026 at 12:43 (282h 13m after Collected)

A Spring Tradition Every Year! What is the Spring Bread Festival?

The Spring Bread Festival, which started in 1981 as the "Spring Bread Loaf Festival," is a campaign where you can always receive a white plate by collecting a certain number of stickers attached to bread products.


Currently, there are about 500 eligible products, but back then, only bread loaves were eligible, so it might have been harder to collect stickers than it is now. The white plates, which are prizes, change every year, but they consistently choose French-made ones.

Navit conducted a survey on "The Spring Bread Festival" targeting 1000 monitor members, primarily housewives nationwide.

・Survey Period: February 2026
・Survey Organization: Navit Inc.
・Respondents: Men and women aged 20-80
・Valid Responses: 1000 people
・Survey Method: Web

About 60% of people have participated in the Spring Bread Festival

【Survey】
Have you ever participated in the "Spring Bread Festival"? (Target: 1,000 people)

Regarding the question, "Have you ever participated in the 'Spring Bread Festival'?", the results showed that "Yes" was 62.0% and "No" was 38.0%, indicating that about 60% of respondents had participated.

Many people own "1-3" white plates as prizes

【Survey】
How many "white plates" from the prizes do you currently own? (Target: 1,000 people)

Regarding the question, "How many 'white plates' from the prizes do you currently own?", the results showed that many people own "1-3" plates.