Easter: What Do People Really Think? A Major Survey of Real Voices! [1000-Person Survey]

April 2, 2026

Navit Inc. conducted a survey of 1,000 people on Easter awareness and actual perceptions in Japan, revealing low specific knowledge but high recognition of the name, with 'Easter eggs' being the most common image. There is little interest in its widespread adoption in Japan.

researchNQ 29/100出典：PR Times

📋 Article Processing Timeline

📰 Published: April 2, 2026 at 21:04
🔍 Collected: April 2, 2026 at 13:35
🤖 AI Analyzed: April 17, 2026 at 19:31 (365h 55m after Collected)

What is Easter?

Many people have probably heard the word "Easter." Easter is a festival called "Resurrection Day," which celebrates the resurrection of Jesus Christ three days later.

In Christianity, it is said to be as important an event as Christmas. However, unlike Christmas, the date is not fixed every year; it is set as "the first Sunday after the first full moon after the vernal equinox." This year, Sunday, April 5th, seems to be Easter.

Navit Inc. conducted a survey on "Easter" targeting 1,000 monitor members, mainly housewives nationwide.

・Survey period: March 2026
・Survey organization: Navit Inc.
・Target audience: Men and women in their 20s to 80s
・Valid responses: 1,000 people
・Survey method: Web

Less than 30% of people have specific knowledge about Easter

[Survey]
To what extent do you know about Easter? (Target: 1,000 people)

Regarding the question, "To what extent do you know about Easter?", the results showed that "I know what kind of event it is" was 25.2%, and "I have heard the name" was 62.5%. It seems that many people have heard the name.

The first image that comes to mind when hearing Easter is "Easter eggs"

[Survey]
What is the first thing that comes to mind when you hear Easter? (Target: 1,000 people)

Regarding the question, "What is the first thing that comes to mind when you hear Easter?", the order was "Easter eggs" at 53.5%, "Resurrection Day" at 14.0%, and "rabbit" at 8.3%. It seems that many people associate Easter with the image of eggs.

"Doing nothing in particular" is the most common answer for what people do or want to do for Easter

[Survey]
What do you do or want to do for Easter? (Target: 1,000 people) *Number of responses: 1,068 people

When asked "What do you do or want to do for Easter?" with multiple answers allowed, "Do nothing in particular" was the most common at 715 people, followed by "Decorate with Easter eggs, etc." at 53 people, and "Make Easter-themed dishes" at 31 people.

"No particular interest or don't know" is the most common answer regarding Easter's spread in Japan

[Survey]
What do you think about Easter becoming more widespread in Japan? (Target: 1,000 people) *Number of responses: 1,031 people

When asked "What do you think about Easter becoming more widespread in Japan?" with multiple answers allowed, "No particular interest or don't know" was the most common at 736 people, followed by "It's acceptable as a commercial event" at 85 people, and "It's a religious event, so we should be cautious" at 84 people.

Memories and opinions about Easter?

This time, we conducted a free-response question: "Please tell us if you have any memories or opinions about Easter." Here are some selected responses as they were written.

"I have a painful memory of the 'Stations of the Cross' during the Mass before Easter, which always took longer than usual."

"I've done an Easter event in the Nintendo game 'Animal Crossing: New Horizons'."

"Although it's well-known, the specific content isn't clear, so I think it would spread if there was a format."

As seen in the selected responses, there were also answers from Christians, indicating that Easter is a major religious event.

Also, several people mentioned "I went to an event at Disneyland." It appears that Easter is gradually becoming a more familiar event through games and theme parks.

What do people do on Easter?

In Western countries, Easter Day is established as a day for families to enjoy a special meal, just like Christmas, and dishes using eggs, the motif of Easter, are served.

Also, "egg hunting" using eggs is famous; in "egg hunting," Easter eggs are hidden in gardens or parks, and everyone searches for them. Incidentally, this game is said to originate from "rabbits hiding Easter eggs."

In Western countries, around Easter time, many sweets with egg and rabbit motifs line the shelves, and Easter baskets decorated for "egg hunting" are also sold.
While it is not yet as common as Christmas in Japan, the day may come when Easter-related sweets and baskets become established.

What is "1000-Person Survey"?

"1000-Person Survey" is a survey service with monitor respondents. 1,000 people out of 63,400 monitor members nationwide, mainly housewives, answer the survey. As a web service with card payment, it operates 24 hours a day, 365 days a year, without hindering business speed. With an assist function using presets, even beginners can easily start a survey.