Nio Kousan Launches umiral Body Scrub Featuring Proprietary Magnesium Chloride Technology for Gentle Exfoliation
Japan's leading magnesium chloride manufacturer, Nio Kousan, expands its D2C brand 'umiral' by introducing a 3-in-1 body scrub that leverages industrial expertise to provide non-abrasive skincare.
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- 📰 Published: May 28, 2026 at 17:28
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Nio Kousan Co., Ltd., the leading manufacturer of magnesium chloride (nigari) in Japan with a 65% market share, has announced the launch of its new 'umiral Body Scrub.' This product is a 3-in-1 solution designed for exfoliation, moisturizing, and cleansing. It follows the success of the brand's bath salt series, which has surpassed 100,000 units in sales and received top honors in the 2025 @cosme Best Cosmetics Awards.
Using proprietary technology, Nio Kousan has successfully granulated magnesium chloride into fine, rounded micro-particles. Unlike traditional salt scrubs that use sharp sodium chloride crystals to scrape the skin, this new formulation softens the skin's protein structures to gently lift away dead cells without irritation. The natural properties of magnesium also help maintain the skin's moisture barrier, providing a hydrated finish even after rinsing.
The scrub contains a luxury blend of beauty ingredients, including olive oil, honey, human stem cell extract, and hyaluronic acid. It is scented with lavender and savon to provide a premium self-care experience. Free from ethanol, parabens, silicones, and synthetic colorants, the product is formulated for daily use, even for those with sensitive skin.
Nio Kousan intends to promote 'Total Body Care' by recommending the scrub's use alongside its bath salt series. Internal studies indicate that magnesium chloride-enriched baths maintain body temperature significantly longer than standard baths. The 'umiral' brand represents the transition of a century-old industrial giant into the wellness and D2C beauty market, utilizing food-grade production standards for consumer safety.
Using proprietary technology, Nio Kousan has successfully granulated magnesium chloride into fine, rounded micro-particles. Unlike traditional salt scrubs that use sharp sodium chloride crystals to scrape the skin, this new formulation softens the skin's protein structures to gently lift away dead cells without irritation. The natural properties of magnesium also help maintain the skin's moisture barrier, providing a hydrated finish even after rinsing.
The scrub contains a luxury blend of beauty ingredients, including olive oil, honey, human stem cell extract, and hyaluronic acid. It is scented with lavender and savon to provide a premium self-care experience. Free from ethanol, parabens, silicones, and synthetic colorants, the product is formulated for daily use, even for those with sensitive skin.
Nio Kousan intends to promote 'Total Body Care' by recommending the scrub's use alongside its bath salt series. Internal studies indicate that magnesium chloride-enriched baths maintain body temperature significantly longer than standard baths. The 'umiral' brand represents the transition of a century-old industrial giant into the wellness and D2C beauty market, utilizing food-grade production standards for consumer safety.
FAQ
What makes this scrub different from traditional salt scrubs?
Traditional scrubs use sodium chloride which can be abrasive. umiral uses proprietary granulated magnesium chloride with rounded micro-particles that soften keratin to lift dead skin gently rather than scraping it.
Can it be used as a replacement for soap?
Yes, it is a 3-in-1 product. After massaging it as a scrub, you can add water to transform it into a cleansing wash, effectively removing sebum and impurities.
Is it suitable for sensitive skin?
The formula is designed to be gentle and is free from ethanol, parabens, silicones, and mineral oils, making it suitable for sensitive skin types.