0 Companies Mentioned Generative AI - Survey of SNS Policies of 30 Domestic Listed Food Companies

NAVICUS Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kazuya Takeuchi; hereinafter: NAVICUS), which provides communication support services for companies and local governments centered on SNS strategy design, conducted a survey on the content of "social media policies" disclosed by 30 domestic listed food companies.

The results showed that while approximately 90% of companies have published social media policies, no companies were found to have any mention of "generative AI" or "artificial intelligence."

This highlights a "gap in generative AI response" in corporate SNS policies.

As the utilization of generative AI spreads to corporate public relations and marketing activities, how to organize and articulate the approach to AI in social media operations will be an important issue going forward.

* Approximately 86.7% of companies publicly disclose social media policies In this survey, we examined the public disclosure of social media policies on the corporate websites of 30 domestic listed food companies. As a result, 26 out of 30 companies (86.7%) have published their policies, indicating that many companies are progressing in establishing basic guidelines for SNS operations. On the other hand, 4 companies (13.3%) were not found to have disclosed their policies, showing a disparity in the level of preparedness among companies.

* Policies primarily focus on basic principles such as "legal compliance" and "respect for others" An analysis of the content of the disclosed social media policies revealed that the most frequently mentioned topics by companies were basic behavioral principles such as "legal compliance" and "respect for others." - Legal compliance: 21 companies (70.0%) - Respect for others: 21 companies (70.0%) - Confidentiality: 11 companies (36.7%) - Accuracy of information: 10 companies (33.3%) - Prevention of misinformation: 10 companies (33.3%) - Improvement of corporate value / Emphasis on dialogue: 7 companies (23.3%) Specifically, the following descriptions were observed: "We will comply with relevant laws and internal regulations and disseminate appropriate information." "We will take care not to infringe on the rights or reputation of third parties." "We will pay full attention to the accuracy of the information we disseminate." "We will strive not to disseminate misleading expressions or inaccurate information." This shows that many companies have traditionally emphasized "laws," "ethics," and "information accuracy" as risks in SNS.

* 0 companies mentioned generative AI, revealing a "gap" with existing policies On the other hand, when we checked the social media policies of each company for keywords such as "AI," "generative AI," and "artificial intelligence," no relevant mention was found in any company. However, as mentioned above, - Accuracy of information (33.3%) - Prevention of misinformation (33.3%) - Confidentiality (36.7%) These items are already mentioned by a certain number of companies. These are also important issues in the utilization of generative AI and are closely related to risks such as: - Generation and spread of misinformation by AI - Inappropriate input and leakage of confidential information - Consideration for copyrights and third-party rights In other words, the current situation reveals that risks related to AI are already recognized, but they have not been organized and articulated from the perspective of "AI."

* "Policy as accountability" required in the era of generative AI In recent years, the utilization of generative AI has rapidly penetrated corporate activities from the perspectives of improving operational efficiency and supporting content creation. On the other hand, - Generation of misinformation - Spread of fake content - Handling of personal and confidential information - Consideration for copyrights and trademark rights Risks such as these have also been pointed out, making it even more important to ensure the reliability of corporate information dissemination. The results of this survey show that while social media policies have already been established in many companies, the handling of generative AI has not yet been articulated. Going forward, it will be one of the factors that enhances corporate trust to externally demonstrate not only whether AI is utilized, but "how it is utilized and how risks are managed."

* NAVICUS's view: From "post-incident response" to "pre-emptive design" for firestorm countermeasures The risk of social media firestorms is greatly influenced not only by post-incident responses but also by daily operational design. As this survey result shows, many companies have already established social media policies, but as the utilization of generative AI progresses, there is a need to design rules to respond to new risks. In recent years, not only the risk of misinformation associated with generative AI utilization but also information leakage through SNS posts and unintended reflection of confidential information have attracted social attention as problems. Especially in "BeReal," an SNS characterized by real-time nature, the office