[Lecture Report] What are the commonalities of "chosen people"? NAVICUS holds special lecture at Vantan Game Academy Career College

Kazuya Takeuchi, Representative Director of NAVICUS Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kazuya Takeuchi; hereinafter "NAVICUS"), which supports game companies both domestically and internationally in building fan communities through SNS, gave a special lecture on February 15, 2026 (Sunday) to students of Vantan Game Academy Career College, which nurtures next-generation creators. In this lecture, he broadly explained topics ranging from the importance of the community domain, which has become indispensable in modern game operations, to the secrets to realizing career formation in the entertainment industry from an inexperienced background, and SNS utilization techniques for being chosen as a creator. Lecture Report Relationship between the Community Domain and Game Companies The first topic discussed was the work in the "community domain," which is in high demand at game companies today. In an era where it is not uncommon for numerous game titles to end service within a few months of release, it is extremely difficult to differentiate from other companies with only "functional value" such as the fun of the system. What is important there is "emotional value," such as the joy and excitement users gain through the product. It is no exaggeration to say that strengthening users' empathy, attachment, and trust through community management is essential for increasing title sales and continuation. Takeuchi introduced that NAVICUS works with many game and entertainment companies through community domain work, and that even members who joined without experience are active in this field. SNS Utilization for Employment as a Creator The topic then shifted to SNS. SNS, an important tool for community building, is also indispensable for self-branding. Students studying at Vantan Game Academy Career College are learning graphics and programming, aiming for employment in the game and entertainment industries. For them, SNS is not just a place for information gathering, but a powerful tool for self-branding. Should portfolios be published on SNS? How should one disseminate their own works and development processes? What should one be careful about when using SNS? As questions flew from the students, Takeuchi, who is also in a position to hire employees, gave specific advice to each individual. In particular, many students were seen nodding and taking notes when he spoke about "communication skills" – the ability to interact with others by imagining their perspective, to perceive what is required, and to articulate what one wants to convey – which are as much in demand as design skills and techniques. There were also exclamations of surprise when he mentioned that NAVICUS's designer recruitment incorporates mechanisms to measure communication skills. NAVICUS thus offers special lectures centered on self-branding and SNS utilization, supporting students who are striving to realize their dreams. School officials interested in this are welcome to contact us at any time. ◆Inquiries regarding lectures NAVICUS Inc. Kuroki https://www.navicus.jp/contact/ *Please select "Other" for inquiry type. 【About Game Consulting Team "Do"】 "Do" is NAVICUS Inc.'s game consulting team specializing in community support for the entertainment industry, including games. It consists of members who have experience as marketers, public relations, community managers, and game planners at game companies, former professional gamers, and gamers who can passionately talk about their favorite games for over two hours. They support fan community building for game and entertainment companies both domestically and internationally. ▼About Team "Do" https://note.navicus.jp/n/n4dd234f0c49f 【About NAVICUS Inc.】 NAVICUS is a "fan-building" company that supports corporate communication. Many specialists with extensive experience in SNS and marketing in operating companies are enrolled. We provide comprehensive support tailored to corporate objectives, including strategic consulting based on SNS, training of in-house staff, operational outsourcing, account analysis, and planning/support for offline events. The cumulative number of followers of our supported clients exceeds 106.2 million (as of May 2025). Since December 2023, we have joined the PR TIMES Group and are expanding the scope of our support daily. Co Keywords: