[Held on 5/20] Don't End with Just Views! What is the 'Selling' Vertical Video Strategy for 2026? Production x Strategy Pros Discuss Result-Driven Planning

Application is available here. NAVICUS Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kazuya Takeuchi; hereinafter: NAVICUS), which provides communication support services for companies and local governments centered on SNS strategic design, will co-host a free webinar titled "Don't End with Just Views! The 'Selling' Vertical Video Strategy for 2026 - The Essence of Result-Driven Planning by Production and Strategy Pros" with Suzuki Kikaku Co., Ltd. on Wednesday, May 20, 2026. [Background of the Event] In recent years, vertical videos such as TikTok, Instagram Reels, and YouTube Shorts have become indispensable methods in corporate marketing activities. On the other hand, many companies face challenges such as: - "Views are growing, but they don't lead to sales." - "We are making videos just to follow the trend, but we don't see any results." Behind these issues, it is often seen that 'video production' itself has become the goal, and the perspective of 'planning and design'—which should be prioritized—is lacking. In this webinar, pros from both production and strategy perspectives will explain the concepts and specific methods for creating 'vertical videos that lead to results,' rather than just ending with view counts. [What You Will Learn in This Webinar] - Concepts for connecting video measures from 'fan building' to 'purchasing.' - Common features and improvement points of 'failed projects' that often happen. - How to design vertical video projects that directly lead to results. - Effective video marketing methods from both production and strategic perspectives. [Recommended For] - Those who want to achieve results with marketing measures using SNS. - Those who are implementing video measures but feel they are not leading to sales or conversions. - Those who are thinking of starting vertical video measures. - SNS staff, marketing managers, brand managers, and PR personnel. [Webinar Overview] Date and Time: Wednesday, May 20, 2026, 12:00–13:00 Format: Online (Zoom) Participation Fee: Free Participation Benefit: Those who respond to the survey after participation will receive the presentation materials and a planning check sheet. Application is available here. [Program (Scheduled)] - Introduction of speakers and sharing of goals - (Quiz) Why does this project 'fail'? - Market background and latest trends in video marketing - Thinking for connecting from fan building to purchasing - Points for project design that leads to results - Summary / Future guidance [Speakers] Yosuke Nishimura, Community Manager, NAVICUS Co., Ltd. Joined in 2024. Engaged in SNS strategy planning and operational support for a wide range of clients, from major beverage manufacturers to the financial industry. Specializes in multi-platform measures across X (formerly Twitter), Instagram, TikTok, and SNS advertising. Masato Suzuki, Representative Director, Suzuki Kikaku Co., Ltd. After experience on the front lines of movie, TV, and MV production as an assistant director, engaged in operational work at YouTube Space Tokyo. Founded Suzuki Kikaku Co., Ltd. in 2022, providing support to major and medium-sized companies centered on short video marketing. Received the Minister of Economy, Trade and Industry Award at the Eibunren Awards 2023. Has produced over 1,000 videos. [About Suzuki Kikaku Co., Ltd.] Suzuki Kikaku Co., Ltd. is a video production company with a track record of producing over 1,000 videos, from corporate VPs to Web CMs. With the advent of the SNS era, its strength lies in planning and production starting from short videos (vertical/reels), and it provides consistent services from SNS operation support to advertising operation. Based on the belief that 'It is people who move the hearts of people,' it supports video creation that builds up as a client asset rather than just view counts through 'side-by-side' planning that dives into the site to bring out the charm. Has won many awards, including the Minister of Economy, Trade and Industry Award at the Eibunren Awards 2023 and the Quasi-Grand Prix at the Furusato Video Grand Prix (2024). https://szkkkk.com/ [About NAVICUS Co., Ltd.] NAVICUS is a 'fan-building' company that provides communication support for companies and local governments based on SNS strategic design. It handles consumer business areas such as manufacturers, retail, and games, as well as the approval processes, internal coordination, and operation systems unique to large companies, achieving optimal design and operation according to goals and phases. The cumulative number of followers of supported clients has exceeded 106.2 million (as of May 2025). Since December 2023, it has participated in the PR TIMES Co., Ltd. group and is expanding the scope of its support daily. - Communication strategic design - Campaign planning and operation - SNS (X, Facebook, Instagram, LINE, TikTok) operation support - SNS advertising operation - Local government SNS promotion support