Giant Rilakkuma Dry Shampoo Appears in Shibuya!? 'Diane x Rilakkuma Collaboration Event' to be Held
NatureLab is holding a limited-time special event to commemorate the nationwide launch of its 'Diane Perfect Beauty' haircare series' dry shampoo in collaboration with 'Rilakkuma'. The event will take place on May 23rd and 24th, 2026, at MAGNET by SHIBUYA109, offering a dry shampoo trial experience and a Rilakkuma-themed space. A Rilakkuma-wrapped London bus will also tour Shibuya from May 11th to May 24th.
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- 📰 Published: May 1, 2026 at 19:00
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NatureLab Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) will hold a limited-time special event to commemorate the nationwide launch of its dry shampoo, a collaboration with "Rilakkuma," from the haircare series "Diane Perfect Beauty."
For two days, May 23 (Saturday) and May 24 (Sunday), 2026, a dry shampoo trial event will be held at the MAGNET by SHIBUYA109 entrance event space.
We have prepared a special space where you can enjoy the world of "Rilakkuma" while actually trying out the dry shampoo. Please enjoy this limited experience that can only be found here.
## 'Diane x Rilakkuma Collaboration Event' Overview
At the venue, Rilakkuma collaboration dry shampoos, which will be released on May 1 (Friday), will be set up, and you can try "Diane Dry Shampoo" at a special corner.
Furthermore, those who follow Diane's official Instagram and Rilakkuma's official Instagram and upload event photos to their stories will receive a cute "Original Puffy Sticker" from Diane x Rilakkuma.
*Limited quantities available
Also, a giant dry shampoo photo spot will appear at the venue. You can enjoy taking commemorative photos in front of the Diane and Rilakkuma collaboration panel.
### Event Schedule
Date:
May 23 (Saturday), May 24 (Sunday), 2026
10:30~18:00
Venue:
MAGNET by SHIBUYA109 Entrance Event Space
1-23-10 Jinnan, Shibuya-ku, Tokyo
Original Puffy Sticker: A puffy, three-dimensional sticker
A special London bus wrapped with Rilakkuma visuals will tour the streets of Shibuya for a limited time.
Operating period: May 11 - May 24
*Subject to change without notice due to weather or traffic conditions
Rilakkuma collaboration dry shampoo is now available for pre-sale at NatureLab's official EC store!
All purchasers will receive a "Puffy Sticker" campaign also held *while supplies last
https://store.naturelab.co.jp/blogs/topics/rilakkuma
## Collaboration Product Overview
Dry shampoo that refreshes hair and scalp anytime, anywhere without water
"Diane Dry Shampoo" uses fine powder*1 to absorb excess sebum and sweat from the scalp, removing stickiness. It also suppresses bothersome odors*2, leaving hair and scalp feeling refreshed and smooth. It is ideal for situations where you want to refresh quickly, such as when you are out or on a busy morning.
The fragrance comes in three types to choose from depending on the scene and mood. In addition, the limited edition Rilakkuma design bottle adds more fun to your daily care.
- Unscented
An unscented type that is easy to use even in situations where you don't want to leave a scent. Recommended for work, going out, or in combination with perfume.
- Fresh Citrus Pear Scent
A clean scent combining refreshing citrus with a hint of sweet pear. Perfect for when you want to change your mood.
- Fresh Citrus & Herb Scent (COOL)
A refreshing citrus and herb scent with menthol*3. A cool type that can be used comfortably even in sweaty seasons.
*1 Aluminum starch octenylsuccinate (adsorbent) *2 Depending on the scent (excluding unscented) *3 Contains menthol (cooling ingredient)
Each 95g 1,320 yen (tax included) Each 40g 968 yen (tax included)
*Nationwide release from May 1 (Friday) at drugstores nationwide and various EC sites
## What is Rilakkuma?
A bear in a costume.
He continues to be taken care of by Kaoru, an office lady, along with Korilakkuma and Kiiroitori.
It is unknown who is inside.
Rilakkuma's main concern is daily meals and snacks.
Favorite foods are pancakes, omurice, pudding, and dango.
Chairoikoguma is a friend who lives in the Honey Forest.
▷Learn more https://www.san-x.co.jp/rilakkuma/profile/
## About San-X
https://www.san-x.co.jp/company
San-X continues to create over 1,000 100% original characters such as Rilakkuma, Sumikko Gurashi, and Tarepanda, and delivers their mysterious charm to the world through original products, licensing businesses, various events and promotions, and videos.
Their characters are cute but have a subtly humorous and surreal quality, and a kindness that embraces and comforts the heart.
San-X characters, which are more than just cute, attract many people.
For two days, May 23 (Saturday) and May 24 (Sunday), 2026, a dry shampoo trial event will be held at the MAGNET by SHIBUYA109 entrance event space.
We have prepared a special space where you can enjoy the world of "Rilakkuma" while actually trying out the dry shampoo. Please enjoy this limited experience that can only be found here.
## 'Diane x Rilakkuma Collaboration Event' Overview
At the venue, Rilakkuma collaboration dry shampoos, which will be released on May 1 (Friday), will be set up, and you can try "Diane Dry Shampoo" at a special corner.
Furthermore, those who follow Diane's official Instagram and Rilakkuma's official Instagram and upload event photos to their stories will receive a cute "Original Puffy Sticker" from Diane x Rilakkuma.
*Limited quantities available
Also, a giant dry shampoo photo spot will appear at the venue. You can enjoy taking commemorative photos in front of the Diane and Rilakkuma collaboration panel.
### Event Schedule
Date:
May 23 (Saturday), May 24 (Sunday), 2026
10:30~18:00
Venue:
MAGNET by SHIBUYA109 Entrance Event Space
1-23-10 Jinnan, Shibuya-ku, Tokyo
Original Puffy Sticker: A puffy, three-dimensional sticker
A special London bus wrapped with Rilakkuma visuals will tour the streets of Shibuya for a limited time.
Operating period: May 11 - May 24
*Subject to change without notice due to weather or traffic conditions
Rilakkuma collaboration dry shampoo is now available for pre-sale at NatureLab's official EC store!
All purchasers will receive a "Puffy Sticker" campaign also held *while supplies last
https://store.naturelab.co.jp/blogs/topics/rilakkuma
## Collaboration Product Overview
Dry shampoo that refreshes hair and scalp anytime, anywhere without water
"Diane Dry Shampoo" uses fine powder*1 to absorb excess sebum and sweat from the scalp, removing stickiness. It also suppresses bothersome odors*2, leaving hair and scalp feeling refreshed and smooth. It is ideal for situations where you want to refresh quickly, such as when you are out or on a busy morning.
The fragrance comes in three types to choose from depending on the scene and mood. In addition, the limited edition Rilakkuma design bottle adds more fun to your daily care.
- Unscented
An unscented type that is easy to use even in situations where you don't want to leave a scent. Recommended for work, going out, or in combination with perfume.
- Fresh Citrus Pear Scent
A clean scent combining refreshing citrus with a hint of sweet pear. Perfect for when you want to change your mood.
- Fresh Citrus & Herb Scent (COOL)
A refreshing citrus and herb scent with menthol*3. A cool type that can be used comfortably even in sweaty seasons.
*1 Aluminum starch octenylsuccinate (adsorbent) *2 Depending on the scent (excluding unscented) *3 Contains menthol (cooling ingredient)
Each 95g 1,320 yen (tax included) Each 40g 968 yen (tax included)
*Nationwide release from May 1 (Friday) at drugstores nationwide and various EC sites
## What is Rilakkuma?
A bear in a costume.
He continues to be taken care of by Kaoru, an office lady, along with Korilakkuma and Kiiroitori.
It is unknown who is inside.
Rilakkuma's main concern is daily meals and snacks.
Favorite foods are pancakes, omurice, pudding, and dango.
Chairoikoguma is a friend who lives in the Honey Forest.
▷Learn more https://www.san-x.co.jp/rilakkuma/profile/
## About San-X
https://www.san-x.co.jp/company
San-X continues to create over 1,000 100% original characters such as Rilakkuma, Sumikko Gurashi, and Tarepanda, and delivers their mysterious charm to the world through original products, licensing businesses, various events and promotions, and videos.
Their characters are cute but have a subtly humorous and surreal quality, and a kindness that embraces and comforts the heart.
San-X characters, which are more than just cute, attract many people.