Sho Hirano Embodies Serene Light and 'Signs of Hope' in Laundrin's Long-Awaited New Key Visual, Set for Release on May 1
Premium home care brand Laundrin' will unveil a new key visual featuring brand ambassador Sho Hirano on May 1, 2026. Centered on the 'Fresh Mojito' fragrance, the visual captures a sense of 'hope' within a mystical, light-filled atmosphere.
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- 📰 Published: April 29, 2026 at 20:00
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Premium home care brand Laundrin' will release its new key visual featuring brand ambassador Sho Hirano on Friday, May 1, 2026.
Laundrin' is a brand that proposes a lifestyle of enjoying fragrance just like enjoying fashion. It offers a wide range of products that enrich daily life, including fabric softeners, fabric mists, and room diffusers.
The newly released key visual for 'Laundrin' Fresh Mojito Scent' is a fusion of the high-quality fragrance world-view that the brand treasures and Sho Hirano's delicate and serene presence, creating a finish that makes one feel a moment of crystal clarity.
In this key visual, the message of 'Signs of Hope' championed by Laundrin' is expressed through light piercing through water and drifting sparkles. The visual, which leaves a lasting impression with its mystical atmosphere characterized by gently swaying hair and ethereal light, symbolizes how the 'Fresh Mojito' fragrance softly spreads, bringing a quiet sense of positivity to daily life.
The entire visual is enveloped in a fantastical light and transparency based on deep blue. The softly blending particles of light evoke the refreshing coolness of the Caribbean Sea and the subtle sweetness of the 'Fresh Mojito' scent. The freshness of peppermint and citrus is quietly layered with hints of floral notes, creating a gentle lingering scent that spreads through the fresh and light atmosphere.
Within this setting, Sho Hirano's expression as he gazes quietly into the distance conveys an inner strength and a calm resolve toward the future.
Please look forward to this beautiful visual that, like a fragrance wafting through a casual moment, gently connects with the viewer's heart and delivers 'Signs of Hope.'
Sho Hirano Profile
Born on January 29, 1997, in Aichi Prefecture.
In October 2023, he formed 'Number_i' with Yuta Jinguji and Yuta Kishi.
In January 2024, he released his first digital single 'GOAT' and made his debut.
He is active in various fields such as music and fashion.
About Laundrin'
A premium home care brand launched in 2013.
The brand's flagship fabric softener 'Classic Floral' has recorded the No. 1 annual sales by fragrance for seven consecutive years since 2019 (*1).
In August 2023, the 10th year of the brand, they launched the tea fragrance 'GOOD TEA TIME.' It achieved sales of 1.1 million units within just one month of its release (*2).
In recent years, the brand has been early to address the issue of microcapsules, which are concerned for their impact on the ocean, and has been microcapsule-free since its launch. Formulated with organic-certified plant extracts, the fabric softener is supported by many because it can be used safely even for baby clothes.
Laundrin' aims to go beyond being just a 'good-smelling fabric softener' and become a brand that stays close to the heart, close to people, and close to life through fragrance—something invisible to the eye.
Laundrin' Official Store: https://laundrin.jp/
*1 Ranked No. 1 in the annual sales ranking by fragrance for fabric softeners from January 2019 to December 2025 in True Data (Japan's largest standard database statistically compiled from consumer purchase information [ID-POS data] from drugstores and supermarkets nationwide).
*2 Cumulative shipment volume of Laundrin' Good Tea Time fabric softeners from August 1 to August 31, 2023, based on NatureLab research.
Laundrin' is a brand that proposes a lifestyle of enjoying fragrance just like enjoying fashion. It offers a wide range of products that enrich daily life, including fabric softeners, fabric mists, and room diffusers.
The newly released key visual for 'Laundrin' Fresh Mojito Scent' is a fusion of the high-quality fragrance world-view that the brand treasures and Sho Hirano's delicate and serene presence, creating a finish that makes one feel a moment of crystal clarity.
In this key visual, the message of 'Signs of Hope' championed by Laundrin' is expressed through light piercing through water and drifting sparkles. The visual, which leaves a lasting impression with its mystical atmosphere characterized by gently swaying hair and ethereal light, symbolizes how the 'Fresh Mojito' fragrance softly spreads, bringing a quiet sense of positivity to daily life.
The entire visual is enveloped in a fantastical light and transparency based on deep blue. The softly blending particles of light evoke the refreshing coolness of the Caribbean Sea and the subtle sweetness of the 'Fresh Mojito' scent. The freshness of peppermint and citrus is quietly layered with hints of floral notes, creating a gentle lingering scent that spreads through the fresh and light atmosphere.
Within this setting, Sho Hirano's expression as he gazes quietly into the distance conveys an inner strength and a calm resolve toward the future.
Please look forward to this beautiful visual that, like a fragrance wafting through a casual moment, gently connects with the viewer's heart and delivers 'Signs of Hope.'
Sho Hirano Profile
Born on January 29, 1997, in Aichi Prefecture.
In October 2023, he formed 'Number_i' with Yuta Jinguji and Yuta Kishi.
In January 2024, he released his first digital single 'GOAT' and made his debut.
He is active in various fields such as music and fashion.
About Laundrin'
A premium home care brand launched in 2013.
The brand's flagship fabric softener 'Classic Floral' has recorded the No. 1 annual sales by fragrance for seven consecutive years since 2019 (*1).
In August 2023, the 10th year of the brand, they launched the tea fragrance 'GOOD TEA TIME.' It achieved sales of 1.1 million units within just one month of its release (*2).
In recent years, the brand has been early to address the issue of microcapsules, which are concerned for their impact on the ocean, and has been microcapsule-free since its launch. Formulated with organic-certified plant extracts, the fabric softener is supported by many because it can be used safely even for baby clothes.
Laundrin' aims to go beyond being just a 'good-smelling fabric softener' and become a brand that stays close to the heart, close to people, and close to life through fragrance—something invisible to the eye.
Laundrin' Official Store: https://laundrin.jp/
*1 Ranked No. 1 in the annual sales ranking by fragrance for fabric softeners from January 2019 to December 2025 in True Data (Japan's largest standard database statistically compiled from consumer purchase information [ID-POS data] from drugstores and supermarkets nationwide).
*2 Cumulative shipment volume of Laundrin' Good Tea Time fabric softeners from August 1 to August 31, 2023, based on NatureLab research.