From Delivery to Takeout Specialty. Natural Smile Pizza Advances Community-Based Store Development in Kagoshima, Building on Over 20 Years in the Pizza Business
Natural Smile LLC is transitioning from a delivery pizza model to a takeout-only brand, 'Natural Smile Pizza', in Kagoshima to offer transparent pricing and adapt to rising delivery costs. They also introduced a 4-store shared point card.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 20:49 (298h 19m after Collected)
Natural Smile LLC (CEO: Daisuke Hama, Headquarters: 2-48-8 Nakayama, Kagoshima City, Kagoshima Prefecture) is expanding its takeout-only brand 'Natural Smile Pizza,' building on over 20 years in the pizza business.
Currently, Natural Smile Pizza operates three stores: Nakayama Main Store, Takeoka Store, and Ijuin Store. Centered on being family-friendly, having a clear pricing structure, and offering community-oriented reward measures, the company is building takeout-specialty stores in Kagoshima suited for a new era.
[From Delivery to Takeout Specialty]
Through years of continuing the pizza business, they realized that various operational challenges were growing in the delivery pizza format. Specifically, expenses related to delivery bikes, securing delivery staff, human resource shortages, and rising hourly wages.
On the other hand, takeout demand has increased in recent years, changing customers' usage styles. In the delivery business, due to the impact of delivery costs, price differences easily arise between takeout and delivery even for the same product, which can lead to confusion for customers.
Considering these trends, the company decided that specializing only in takeout would be easier for customers to use and easier for the store to operate, aiming to achieve both simpler, clearer price design and sustainable store operations.
Based on this idea, Natural Smile Pizza is being developed as a takeout-only brand tailored to the coming era.
[Strengths of Natural Smile Pizza]
Leveraging the strengths of self-operation, they have established a system that allows flexible pricing. This not only makes it easier to offer products at accessible prices but also facilitates flexible customer reward initiatives such as point cards.
Natural Smile Pizza's strengths are its family-oriented approach, ease of use, pricing, and community focus. Utilizing multiple channels—storefront, phone, and mobile orders—it aims to be the choice for various occasions, such as everyday dinners, weekend family gatherings, and community events.
[Initiatives Continuing from the Delivery Pizza Era]
To enhance its value as a takeout-only brand, the company is also advancing reward and campaign measures.
A characteristic of the company is its unique measures that are easy for local customers to use, such as double point days and special pricing events, which they have undertaken since their delivery pizza days. This philosophy has been inherited in the current brand development.
Starting March 1, 2026, they launched a 4-store common point card usable at the three Natural Smile Pizza stores and the Magic Pasta Ijuin store. One point is awarded for purchases of 1,000 yen or more (including tax), and 40 points can be exchanged for any M-size pizza or pasta.
...
Currently, Natural Smile Pizza operates three stores: Nakayama Main Store, Takeoka Store, and Ijuin Store. Centered on being family-friendly, having a clear pricing structure, and offering community-oriented reward measures, the company is building takeout-specialty stores in Kagoshima suited for a new era.
[From Delivery to Takeout Specialty]
Through years of continuing the pizza business, they realized that various operational challenges were growing in the delivery pizza format. Specifically, expenses related to delivery bikes, securing delivery staff, human resource shortages, and rising hourly wages.
On the other hand, takeout demand has increased in recent years, changing customers' usage styles. In the delivery business, due to the impact of delivery costs, price differences easily arise between takeout and delivery even for the same product, which can lead to confusion for customers.
Considering these trends, the company decided that specializing only in takeout would be easier for customers to use and easier for the store to operate, aiming to achieve both simpler, clearer price design and sustainable store operations.
Based on this idea, Natural Smile Pizza is being developed as a takeout-only brand tailored to the coming era.
[Strengths of Natural Smile Pizza]
Leveraging the strengths of self-operation, they have established a system that allows flexible pricing. This not only makes it easier to offer products at accessible prices but also facilitates flexible customer reward initiatives such as point cards.
Natural Smile Pizza's strengths are its family-oriented approach, ease of use, pricing, and community focus. Utilizing multiple channels—storefront, phone, and mobile orders—it aims to be the choice for various occasions, such as everyday dinners, weekend family gatherings, and community events.
[Initiatives Continuing from the Delivery Pizza Era]
To enhance its value as a takeout-only brand, the company is also advancing reward and campaign measures.
A characteristic of the company is its unique measures that are easy for local customers to use, such as double point days and special pricing events, which they have undertaken since their delivery pizza days. This philosophy has been inherited in the current brand development.
Starting March 1, 2026, they launched a 4-store common point card usable at the three Natural Smile Pizza stores and the Magic Pasta Ijuin store. One point is awarded for purchases of 1,000 yen or more (including tax), and 40 points can be exchanged for any M-size pizza or pasta.
...
FAQ
Does Natural Smile Pizza offer delivery?
We currently operate as a takeout-only brand, offering clear and straightforward pricing on our products.
Where can I use the points card?
The points card can be used at four locations: Natural Smile Pizza's three stores (Nakayama Main Store, Takeoka Store, Ichiin Store) and Magic Pasta Ichiin Store.
How do I earn points?
You earn 1 point for every purchase of 1,000 yen or more (including tax). Once you accumulate 40 points, you can exchange them for any M-size pizza or pasta.