Natural Smile Pizza's "Smile BEST 4" Becomes No. 1 Best-Seller, Accounting for 23.7% of Sales Just 40 Days After Launch

"Smile BEST 4," a quarter pizza featuring four popular flavors in one. It became the No. 1 best-selling product within about 40 days of launch.

Natural Smile Co., Ltd. (Representative Director: Daisuke Hama, Headquarters: 2-48-8 Nakayama, Kagoshima City, Kagoshima Prefecture) is pleased to announce that "Smile BEST 4," released on February 14, 2026, at its "Natural Smile Pizza" takeout specialty stores in Kagoshima City (Nakayama Main Store and Takeoka Store) and Hioki City (Ijuin Store), has become the company's No. 1 best-selling product.

According to sales data from the Nakayama Main Store, "Smile BEST 4" accounts for 23.7% of total pizza sales, meaning it is chosen roughly once for every four pizzas sold.

Based on data from the Nakayama Main Store, Smile BEST 4 accounts for 23.7% of pizza sales, making it a popular item chosen by approximately one in four customers.

Sales Ranking (Based on Nakayama Main Store data)

1st: Smile BEST 4 - 23.7% 2nd: Margherita - 11.2% 3rd: Salmon & Shrimp - 8.0% 4th: Teriyaki Chicken Smile - 5.4% 5th: Salami & Sausage - 4.7%

The first-place "Smile BEST 4" more than doubled the sales of the second-place Margherita.

Additionally, the third-place "Salmon & Shrimp" ranked high despite being in a relatively higher price range among the Spring Smile Campaign items, demonstrating its popularity regardless of price. The Salmon & Shrimp is offered as part of the campaign at 1,380 yen for a Medium size and 1,880 yen for a Large size.

The fourth-place "Teriyaki Chicken Smile" ranked high at 5.4% despite not being part of the Spring Smile Campaign, proving the enduring popularity of staple items independent of promotional measures. This ranking includes performance data from February.

Product Overview

Smile BEST 4 (Quarter)

A pizza that lets you enjoy four popular flavors in one.

Margherita / Teriyaki Chicken Smile / Mochi & Mentaiko / Hokkaido Potato

Price Medium Size: Regular 1,480 yen (excl. tax) → Special Price 980 yen (excl. tax) (1,058 yen incl. tax) Large Size: Regular 1,980 yen (excl. tax) → Special Price 1,480 yen (excl. tax) (1,598 yen incl. tax)

Spring Smile Campaign

March 1, 2026 – May 31, 2026