Natural Smile Pizza's "Smile BEST 4" Becomes No. 1 Seller in Approximately 40 Days, Accounting for 23.7% of Sales

The "Smile BEST 4" quarter pizza, which allows you to enjoy four popular flavors on one pizza. It became the No. 1 most popular product in approximately 40 days after its release.

Natural Smile Co., Ltd. (Representative Director: Daisuke Hama, Headquarters: 2-48-8 Nakayama, Kagoshima City, Kagoshima Prefecture) announces that "Smile BEST 4," released on February 14, 2026, has become the No. 1 most popular product at "Natural Smile Pizza," a pizza takeout specialty store operating at the Nakayama Main Store and Takeo Store in Kagoshima City, and the Ijuin Store in Hioki City.

According to sales data from the Nakayama Main Store, "Smile BEST 4" accounts for 23.7% of pizza sales, meaning approximately one out of every four pizzas sold is this item.

Based on data from the Nakayama Main Store, Smile BEST 4 accounts for 23.7% of pizza sales, making it a popular product chosen about once every four pizzas.

Sales Ranking (Based on Nakayama Main Store Data)

1st Place: Smile BEST 4 - 23.7% 2nd Place: Margherita - 11.2% 3rd Place: Salmon & Shrimp - 8.0% 4th Place: Teriyaki Chicken Smile - 5.4% 5th Place: Salami & Sausage - 4.7%

The No. 1 "Smile BEST 4" achieved a result with more than double the sales of the second-place Margherita.

Additionally, the "Salmon & Shrimp" at 3rd place, despite being in a relatively higher price range among the Spring Smile Campaign items, ranked high, indicating its popularity beyond price. "Salmon & Shrimp" is offered as a campaign item at 1,380 yen for M size and 1,880 yen for L size.

The "Teriyaki Chicken Smile" at 4th place, ranking high with 5.4% despite not being part of the Spring Smile Campaign, demonstrates the enduring popularity of a staple product independent of promotional measures. This ranking includes sales data from February.

Product Overview

Smile BEST 4 (Quarter)

A pizza that allows you to enjoy four popular flavors on one pizza.

Margherita / Teriyaki Chicken Smile / Mochi & Mentaiko / Hokkaido Potato

Price M Size: Regular 1,480 yen (excl. tax) → Special Price 980 yen (excl. tax) (1,058 yen incl. tax) L Size: Regular 1,980 yen (excl. tax) → Special Price 1,480 yen (excl. tax) (1,598 yen incl. tax)

Spring Smile Campaign

March 1, 2026 - May 31, 2026

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