Natural Smile Pizza's "Smile BEST 4" Becomes No. 1 Best-Seller, Accounting for 23.7% of Sales Just 40 Days After Launch

Natural Smile Pizza's "Smile BEST 4" has become the most popular item approximately 40 days after its release.
NQ 50/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: March 28, 2026 at 19:00
  • 🔍 Collected: March 28, 2026 at 21:41 (2h 41m after Published)
  • 🤖 AI Analyzed: April 14, 2026 at 22:18 (408h 37m after Collected)
"Smile BEST 4," a quarter pizza featuring four popular flavors in one, has become the No. 1 best-selling item just 40 days after launch.

Natural Smile Co., Ltd. (Representative Director: Daisuke Hama, Headquarters: 2-48-8 Nakayama, Kagoshima City, Kagoshima Prefecture) is pleased to announce that "Smile BEST 4," released on February 14, 2026, has become the No. 1 best-selling product at "Natural Smile Pizza," a pizza takeout specialty store with locations in Nakayama and Takeoka (Kagoshima City) and Ijuin (Hioki City).

According to sales data from the Nakayama flagship store, "Smile BEST 4" accounts for 23.7% of total pizza sales, meaning it is chosen roughly once for every four pizzas sold.

Data from the Nakayama flagship store shows that Smile BEST 4 accounts for 23.7% of pizza sales, making it a popular choice selected for approximately one in every four orders.

■ Sales Ranking (Based on Nakayama Flagship Store Data)

1st: Smile BEST 4 - 23.7%
2nd: Margherita - 11.2%
3rd: Salmon & Shrimp - 8.0%
4th: Teriyaki Chicken Smile - 5.4%
5th: Salami & Sausage - 4.7%

The No. 1 ranked Smile BEST 4 has achieved more than double the sales of the second-ranked Margherita.

Additionally, the third-ranked Salmon & Shrimp has secured a high position despite being in a relatively higher price range among the "Spring Smile Campaign" items, demonstrating its popularity regardless of price point. The Salmon & Shrimp is currently offered as part of the campaign at 1,380 yen for a medium and 1,880 yen for a large.

The fourth-ranked Teriyaki Chicken Smile ranked high at 5.4% despite not being part of the Spring Smile Campaign, reflecting the strong, consistent popularity of staple items that do not rely on promotional measures. This ranking includes performance data from February.

■ Product Overview

Smile BEST 4 (Quarter)

A pizza that allows you to enjoy four popular flavors in one.

Flavors: Margherita / Teriyaki Chicken Smile / Mochi & Mentaiko / Hokkaido Potato

Price:
Medium: Regular 1,480 yen (excl. tax) → Special Price 980 yen (excl. tax) (1,058 yen incl. tax)
Large: Regular 1,980 yen (excl. tax) → Special Price 1,480 yen (excl. tax) (1,598 yen incl. tax)

■ Spring Smile Campaign

March 1, 2026 – May 31, 2026

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