Learn to Publish & Operate Listing Ads Even as a Beginner: 'Textbook for Understanding Internet Advertising from Scratch' to be Released on May 19
Natsume Publishing Co., Ltd. will release "Zero Kara Wakaru! Net Koukoku no Kyokasho" (Textbook for Understanding Internet Advertising from Scratch) on May 19. This book explains everything from the basics to the operation of listing ads, providing know-how for small and medium-sized businesses and individual entrepreneurs to effectively utilize online advertising even with zero prior knowledge.
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- 📰 Published: May 13, 2026 at 00:00
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Natsume Publishing Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Masataka Tamura), a publisher of practical books, children's books, and educational books, will release "Zero Kara Wakaru! Net Koukoku no Kyokasho" (https://amzn.asia/d/0hpyDWBB) on May 19.
■ Start from zero knowledge and achieve results! Attract customers!
"I want to attract customers online, but I don't have a large advertising budget."
"I'm the only one in charge of advertising."
"There's no online advertising expertise within the company."
"I'm not confident with internet knowledge or computer operations."
For small and medium-sized businesses and individual entrepreneurs facing such challenges, this book explains a comprehensive range of know-how, from the basic knowledge of listing ads (ads displayed in search results) to publishing methods and operation techniques.
Since it covers basic knowledge such as the unique mechanisms and terminology of online advertising, even those with zero knowledge can learn to operate Google Ads themselves.
■ Thoroughly explained by an expert in Web marketing for small and medium-sized businesses!
The author is Yasuhiro Doi, Representative Director of Pecoris Co., Ltd., an advertising agency that supports small and medium-sized businesses and individual entrepreneurs with web marketing, driven by the desire to "make good shops and good companies known to many people." This book is packed with practical know-how for starting with small steps, continuing, and improving, which he has gained from supporting many SMEs and individual businesses.
Everything beginners need to know is condensed into one book!
◎ Mechanisms and types of online advertising
◎ Ad display and ad cost billing mechanisms
◎ How to think about budget when publishing for the first time
◎ Procedures for creating listing ads using Google Ads and basic settings
◎ How to operate for profit and measure effectiveness
◎ Case studies and improvement points from actual consultations received by the author
From "Introduction":
It is no longer an era of information rich and information poor. Let's all share knowledge about online advertising and take the first step of "trying out online advertising" that we haven't been able to do before. We hope that this book will serve as a "textbook" that provides consistent knowledge, leading to effective ad delivery and many successful outcomes.
[Table of Contents]
PART1 Basic Knowledge of Online Advertising - Understanding the Mechanisms of Online Advertising
PART2 Creating Listing Ads - Creation Procedures and Basic Settings
PART3 Enhancing Listing Ads - How to Use Keyword Planner, Ad Customizers, etc.
PART4 Pre-publication Settings and Post-publication Confirmation for Listing Ads - Conversion Settings and Status Confirmation, etc.
PART5 Operating Listing Ads - Checking Results and Improving
PART6 Advanced Online Advertising - Points for Creating Display and Video Ads
Online Advertising Case Studies
Glossary
[Author Introduction]
Yasuhiro Doi
In 2010, he was involved in the launch of a corporate Web marketing department, and after working in that department, he founded "Pecoris" in 2015. In 2018, Pecoris Co., Ltd. was established. Driven by the desire to "make good shops and good companies known to many people," he undertakes listing ad operation agency services, website creation, and web consulting. He is certified as a "Google Premium Partner 2024" and a "Yahoo! Ads Official Agency." He shares questions and useful information about listing ads on his YouTube channel "店舗集客web マーケ ペコリスクエスト" (Local Customer Acquisition Web Marketing Pecoris Quest).
[Book Information]
"Zero Kara Wakaru! Net Koukoku no Kyokasho"
Author: Yasuhiro Doi
Publisher: Natsume Publishing Co., Ltd.
Price: 2,310 yen (tax included)
Specifications: A5 size / 264 pages / Full color
Release Date: May 19, 2026
Amazon ⇒https://amzn.asia/d/0hpyDWBB
[Inquiries regarding this release]
Natsume Publishing Planning Co., Ltd. Editorial Department
TEL: 03-3295-3921 FAX: 03-3291-1305
E-mail: info@natsume.co.jp
〒101-0051 1-52 Kanda Jinbocho, Chiyoda-ku, Tokyo, Natsume Publishing Building 3F
https://www.natsume.co.jp/
■ Start from zero knowledge and achieve results! Attract customers!
"I want to attract customers online, but I don't have a large advertising budget."
"I'm the only one in charge of advertising."
"There's no online advertising expertise within the company."
"I'm not confident with internet knowledge or computer operations."
For small and medium-sized businesses and individual entrepreneurs facing such challenges, this book explains a comprehensive range of know-how, from the basic knowledge of listing ads (ads displayed in search results) to publishing methods and operation techniques.
Since it covers basic knowledge such as the unique mechanisms and terminology of online advertising, even those with zero knowledge can learn to operate Google Ads themselves.
■ Thoroughly explained by an expert in Web marketing for small and medium-sized businesses!
The author is Yasuhiro Doi, Representative Director of Pecoris Co., Ltd., an advertising agency that supports small and medium-sized businesses and individual entrepreneurs with web marketing, driven by the desire to "make good shops and good companies known to many people." This book is packed with practical know-how for starting with small steps, continuing, and improving, which he has gained from supporting many SMEs and individual businesses.
Everything beginners need to know is condensed into one book!
◎ Mechanisms and types of online advertising
◎ Ad display and ad cost billing mechanisms
◎ How to think about budget when publishing for the first time
◎ Procedures for creating listing ads using Google Ads and basic settings
◎ How to operate for profit and measure effectiveness
◎ Case studies and improvement points from actual consultations received by the author
From "Introduction":
It is no longer an era of information rich and information poor. Let's all share knowledge about online advertising and take the first step of "trying out online advertising" that we haven't been able to do before. We hope that this book will serve as a "textbook" that provides consistent knowledge, leading to effective ad delivery and many successful outcomes.
[Table of Contents]
PART1 Basic Knowledge of Online Advertising - Understanding the Mechanisms of Online Advertising
PART2 Creating Listing Ads - Creation Procedures and Basic Settings
PART3 Enhancing Listing Ads - How to Use Keyword Planner, Ad Customizers, etc.
PART4 Pre-publication Settings and Post-publication Confirmation for Listing Ads - Conversion Settings and Status Confirmation, etc.
PART5 Operating Listing Ads - Checking Results and Improving
PART6 Advanced Online Advertising - Points for Creating Display and Video Ads
Online Advertising Case Studies
Glossary
[Author Introduction]
Yasuhiro Doi
In 2010, he was involved in the launch of a corporate Web marketing department, and after working in that department, he founded "Pecoris" in 2015. In 2018, Pecoris Co., Ltd. was established. Driven by the desire to "make good shops and good companies known to many people," he undertakes listing ad operation agency services, website creation, and web consulting. He is certified as a "Google Premium Partner 2024" and a "Yahoo! Ads Official Agency." He shares questions and useful information about listing ads on his YouTube channel "店舗集客web マーケ ペコリスクエスト" (Local Customer Acquisition Web Marketing Pecoris Quest).
[Book Information]
"Zero Kara Wakaru! Net Koukoku no Kyokasho"
Author: Yasuhiro Doi
Publisher: Natsume Publishing Co., Ltd.
Price: 2,310 yen (tax included)
Specifications: A5 size / 264 pages / Full color
Release Date: May 19, 2026
Amazon ⇒https://amzn.asia/d/0hpyDWBB
[Inquiries regarding this release]
Natsume Publishing Planning Co., Ltd. Editorial Department
TEL: 03-3295-3921 FAX: 03-3291-1305
E-mail: info@natsume.co.jp
〒101-0051 1-52 Kanda Jinbocho, Chiyoda-ku, Tokyo, Natsume Publishing Building 3F
https://www.natsume.co.jp/