Natori and Calbee Launch a New Collaboration Flavor! A New Deliciousness is Born from the Encounter of "Nameraka Cheetara®" and "Pizza Potato®": "Nameraka Cheetara® Pizza Potato® Flavor"

Natori Co., Ltd. (Headquarters: Kita-ku, Tokyo; Chairman and President: Saburo Natori) will launch a new limited-time product, "Nameraka Cheetara® Pizza Potato® Flavor," starting on Monday, April 20th.

■ Development Background "Cheetara®" has long been favored by many customers as a long-selling product that can be easily enjoyed anytime, anywhere thanks to its room-temperature storage. In recent years, we also launched the chilled "Nameraka Cheetara®," characterized by its smooth texture, which has been well-received.

This time, we have achieved a collaboration with Calbee's "Pizza Potato®," beloved since 1992, to deliver the chilled "Nameraka Cheetara® Pizza Potato® Flavor" for a limited time. While "Cheetara®" traditionally has a strong image as a snack to accompany alcoholic drinks, demand for it as a casual snack has been growing recently, expanding its eating occasions. In fact, our company's survey revealed that the most common response was, "I became interested after seeing my parents eating it."

Therefore, we decided to incorporate the flavor of "Pizza Potato®," loved by a wide range of generations from adults to children, with the hope that customers will enjoy "Nameraka Cheetara®" beyond the traditional boundaries of snacks and otsumami. Through the collaboration between "Cheetara®" and "Pizza Potato®," we aim to deliver a moment of excitement with every bite.

■ Product Features

- **A taste that reproduces "Pizza Potato®"** We enhanced the reproducibility by using the flavors of cheese, tomato, parsley, and potato, which are also ingredients in "Pizza Potato®."

- **A design that enhances the "Pizza Potato®" flavor** The blend of rich cheddar cheese and mild cream cheese creates a formulation that complements and brings out the taste of "Pizza Potato®."

- **An appetizingly vibrant color** It has an orange color inspired by the cheese-flavored flakes of "Pizza Potato®," making it visually appealing and whetting the appetite.

■ Product Developer's Comment **Q. What are the key points you focused on?** To reproduce the taste of "Pizza Potato®" as faithfully as possible, we focused not only on the cheese but also on the other elements.