A Dagashi Cutlet with Overwhelming Size and Rich Flavor! "Katsu-oh W Sauce" and "Katsu-oh Hot Chili Flavor (Limited Time)"
Natori Co., Ltd. announces the release of "Katsu-oh," a massive snack cutlet that is three times the size of its conventional product. Aimed at both children and adults looking for satisfying snacks amidst rising prices, it launches on April 20th.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 01:07
- 🔍 Collected: April 8, 2026 at 16:30
- 🤖 AI Analyzed: April 20, 2026 at 16:48 (288h 18m after Collected)
Natori Co., Ltd. (Headquarters: Kita-ku, Tokyo, Chairman and President: Saburo Natori) will newly release "Katsu-oh W Sauce" and "Katsu-oh Hot Chili Flavor (Limited Time)" starting Monday, April 20th.
## ■ Development Background
In recent years, the fried food category in the snack aisle has been expanding. Amidst a growing trend toward saving money due to price hikes caused by soaring raw material costs, products that offer a sense of volume and affordability are gaining support, increasing the demand for highly satisfying fried snacks.
Additionally, the dagashi (cheap sweets/snacks) cutlet market has significantly increased its sales over the past few years, garnering continuous support.
Given this background, we are launching "Katsu-oh W Sauce" and "Katsu-oh Hot Chili Flavor (Limited Time)," which achieve a size vastly larger than our currently available dagashi cutlet product, "Sauce Katsu" *1.
We expressed the product characteristics of "large" and "rich" with the word "Oh" (King), creating a product that allows even adults to feel the "fun of dagashi" and instinctively want to pick it up.
*1 Our company's cutlet product "Sauce Katsu"
## ■ Product Features
▹ Highly Satisfying King Size!
We finished it in a size that completely satisfies you with just one bag. Compared to our cutlet product "Sauce Katsu" *1, it is about 3 times larger (in area). Dagashi cutlets are often eaten as a snack primarily by children, but by making this product a "king-class" size and giving it a rich flavor, we have made it a product that adults can also enjoy as an otsumami (snack to have with alcohol).
## ■ Development Background
In recent years, the fried food category in the snack aisle has been expanding. Amidst a growing trend toward saving money due to price hikes caused by soaring raw material costs, products that offer a sense of volume and affordability are gaining support, increasing the demand for highly satisfying fried snacks.
Additionally, the dagashi (cheap sweets/snacks) cutlet market has significantly increased its sales over the past few years, garnering continuous support.
Given this background, we are launching "Katsu-oh W Sauce" and "Katsu-oh Hot Chili Flavor (Limited Time)," which achieve a size vastly larger than our currently available dagashi cutlet product, "Sauce Katsu" *1.
We expressed the product characteristics of "large" and "rich" with the word "Oh" (King), creating a product that allows even adults to feel the "fun of dagashi" and instinctively want to pick it up.
*1 Our company's cutlet product "Sauce Katsu"
## ■ Product Features
▹ Highly Satisfying King Size!
We finished it in a size that completely satisfies you with just one bag. Compared to our cutlet product "Sauce Katsu" *1, it is about 3 times larger (in area). Dagashi cutlets are often eaten as a snack primarily by children, but by making this product a "king-class" size and giving it a rich flavor, we have made it a product that adults can also enjoy as an otsumami (snack to have with alcohol).