Narumiya International's Largest Collaboration Ever: 15 Brands Including "petit main," "mezzo piano," and "LOVETOXIC" Team Up with "Baskin Robbins" for a Dream Collaboration! Participatory Campaigns like "Oshi Coordinate General Election" Held Simultaneously.
Narumiya International's 15 children's apparel brands are launching collaboration items with Baskin Robbins on May 16, 2026. This largest-ever collaboration includes a range of summer wear and goods inspired by Baskin Robbins' colorful flavors, alongside engaging campaigns such as an e-gift certificate giveaway and an "Oshi Coordinate General Election" on Instagram.
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- 📰 Published: May 8, 2026 at 21:00
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Narumiya International's Largest Collaboration Ever: 15 Brands Including "petit main," "mezzo piano," and "LOVETOXIC" Team Up with "Baskin Robbins" for a Dream Collaboration! Participatory Campaigns like "Oshi Coordinate General Election" Held Simultaneously.
Narumiya International Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Executive Officer: Daisuke Hosaka), will launch special collaboration items with "Baskin Robbins" from Saturday, May 16, 2026, featuring 15 popular children's apparel brands including "petit main," "mezzo piano," "LOVETOXIC," and "Narumiya Characters."
Inspired by Baskin Robbins' colorful flavors and the joy of choosing clothes, we have prepared summer wear and goods with details characteristic of each brand and materials/designs suitable for the upcoming season.
Narumiya Online is also planning family-friendly campaigns, such as a Baskin Robbins e-gift certificate giveaway and a customer participation-based "Oshi Coordinate General Election."
Please enjoy our lineup, which aims to make memories of commuting to school, going to kindergarten, and summer vacations filled with smiles, with the excitement of everyone's favorite ice cream.
Participating Brands
Toddler/Kids Brands
- "petit main"
- "mezzo piano"
- "and D. petit main"
- "ANNA SUI mini"
- "baby Cheer"
- "KP"
- "Lycee mine"
- "minimal"
- "SENSE OF WONDER"
- "X-girl Stages"
Junior Brands
- "LOVETOXIC"
- "mezzo piano Junior"
- "pom ponette junior"
- "Pink-latte"
Lifestyle Brands
- "Narumiya Characters"
About the Items
From toddler/kids to junior brands, a wide range of items can be enjoyed.
- petit main
Cute clothes with gentle colors, characteristic of petit main, featuring everyone's favorite flavors!
- mezzo piano
From dresses designed with a Baskin Robbins uniform image that makes you want to visit their stores, to cooler bags that moms can also use. A lineup of exceptionally cute items characteristic of mezzo piano.
- LOVETOXIC
Colorful and POP original items perfect for summer are here! A wide variety of cute items such as ice cream-shaped pouches and tote bags! Be sure to check them out.
- Narumiya Characters
Narumiya Characters enter the colorful and pop world of Baskin Robbins! A lineup of miscellaneous goods featuring characters transformed into popular ice cream flavors, sure to lift your spirits just by having them.
Unisex items that boys can also enjoy are appealing (and D. petit main). Accessories and hair accessories are also available to complete the look. There is also a rich variety of essential bags for outings. A lineup of goods that adults can also use is available, allowing parents and children to enjoy together.
Special Collaboration Item Feature Page
Please visit the special feature page for the lineup of Baskin Robbins special collaboration items for each brand.
Family-Friendly Campaigns
① Presenting Baskin Robbins "e-Gift 500 yen" to 300 people!
Held on Narumiya Online.
300 lucky winners who purchase eligible products will receive a Baskin Robbins "e-Gift worth 500 yen."
Adding Baskin Robbins to family time is sure to spark more conversation.
Please check the campaign page for details.
Campaign Page
Click here for details on the Baskin Robbins "e-Gift 500 yen" present campaign.
② Win a Coordinate by Lottery! Easy Application via Instagram - Oshi Coordinate General Election
Held on Narumiya Online Instagram (@narumiyaonline_official).
Simply follow Narumiya Online's Instagram, "Like ♡" your favorite coordinate, and write your "desired size" in the comments to complete your application.
Enjoy choosing together with your children.
The campaign post is scheduled for May 16 (Saturday).
Please check the campaign post for details.
Narumiya International Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Executive Officer: Daisuke Hosaka), will launch special collaboration items with "Baskin Robbins" from Saturday, May 16, 2026, featuring 15 popular children's apparel brands including "petit main," "mezzo piano," "LOVETOXIC," and "Narumiya Characters."
Inspired by Baskin Robbins' colorful flavors and the joy of choosing clothes, we have prepared summer wear and goods with details characteristic of each brand and materials/designs suitable for the upcoming season.
Narumiya Online is also planning family-friendly campaigns, such as a Baskin Robbins e-gift certificate giveaway and a customer participation-based "Oshi Coordinate General Election."
Please enjoy our lineup, which aims to make memories of commuting to school, going to kindergarten, and summer vacations filled with smiles, with the excitement of everyone's favorite ice cream.
Participating Brands
Toddler/Kids Brands
- "petit main"
- "mezzo piano"
- "and D. petit main"
- "ANNA SUI mini"
- "baby Cheer"
- "KP"
- "Lycee mine"
- "minimal"
- "SENSE OF WONDER"
- "X-girl Stages"
Junior Brands
- "LOVETOXIC"
- "mezzo piano Junior"
- "pom ponette junior"
- "Pink-latte"
Lifestyle Brands
- "Narumiya Characters"
About the Items
From toddler/kids to junior brands, a wide range of items can be enjoyed.
- petit main
Cute clothes with gentle colors, characteristic of petit main, featuring everyone's favorite flavors!
- mezzo piano
From dresses designed with a Baskin Robbins uniform image that makes you want to visit their stores, to cooler bags that moms can also use. A lineup of exceptionally cute items characteristic of mezzo piano.
- LOVETOXIC
Colorful and POP original items perfect for summer are here! A wide variety of cute items such as ice cream-shaped pouches and tote bags! Be sure to check them out.
- Narumiya Characters
Narumiya Characters enter the colorful and pop world of Baskin Robbins! A lineup of miscellaneous goods featuring characters transformed into popular ice cream flavors, sure to lift your spirits just by having them.
Unisex items that boys can also enjoy are appealing (and D. petit main). Accessories and hair accessories are also available to complete the look. There is also a rich variety of essential bags for outings. A lineup of goods that adults can also use is available, allowing parents and children to enjoy together.
Special Collaboration Item Feature Page
Please visit the special feature page for the lineup of Baskin Robbins special collaboration items for each brand.
Family-Friendly Campaigns
① Presenting Baskin Robbins "e-Gift 500 yen" to 300 people!
Held on Narumiya Online.
300 lucky winners who purchase eligible products will receive a Baskin Robbins "e-Gift worth 500 yen."
Adding Baskin Robbins to family time is sure to spark more conversation.
Please check the campaign page for details.
Campaign Page
Click here for details on the Baskin Robbins "e-Gift 500 yen" present campaign.
② Win a Coordinate by Lottery! Easy Application via Instagram - Oshi Coordinate General Election
Held on Narumiya Online Instagram (@narumiyaonline_official).
Simply follow Narumiya Online's Instagram, "Like ♡" your favorite coordinate, and write your "desired size" in the comments to complete your application.
Enjoy choosing together with your children.
The campaign post is scheduled for May 16 (Saturday).
Please check the campaign post for details.