BAUM to Launch the “HINOKI FOREST – EXPERIENCE WAGON,” Bringing Hinoki Forest Scents and Summer Items Across Japan

BAUM, a skin and mind brand built around the theme of “coexisting with trees” and manufactured and sold by Shiseido, will hold “HINOKI FOREST – EXPERIENCE WAGON,” an event introducing recommended summer items scented with a fresh woody-green hinoki fragrance. This summer, “BAUM Hinoki Forest” will travel across Japan. With a specially designed wagon carrying the scent of the forest, BAUM will bring a small forest experience into urban spaces. As part of its sustainability initiatives, BAUM has planted saplings grown in its stores and continued to nurture forests. One such site is “BAUM Hinoki Forest” in Ehime Prefecture. The experience wagon was created from the desire to make the presence and scent of this lush forest feel closer, allowing people to experience it in the city without traveling to a distant forest. Starting with its appearance at “Mori, Michi, Ichiba 2026” in Gamagori, Aichi Prefecture, from Friday, May 22, 2026, the wagon will tour five locations across Japan, including Tokyo, Nagoya, Osaka, and Hakata, through Sunday, June 28. The event will offer a fresh moment that feels like standing in a crisp early-summer hinoki forest. BAUM’s hinoki fragrance is inspired by “BAUM Hinoki Forest” in Niihama, Ehime Prefecture, the home of hinoki water, a tree-derived ingredient used in BAUM skincare. Hinoki water is included for moisturizing and skin-protecting purposes. The fragrance modernizes the refreshing scent of natural hinoki and is designed so the hinoki note can be experienced across top, middle, and base stages, enriching moments that help balance skin and mind. The “HINOKI FOREST – EXPERIENCE WAGON” presents summer recommendations scented with a fresh woody-green hinoki aroma on a wagon inspired by a market appearing in a lush hinoki forest. At the center of the wagon, hinoki square columns are arranged in a mountain-like form to evoke “BAUM Hinoki Forest,” creating a design that lets visitors visually sense hinoki while comfortably trying the products. The wagon was created through a collaboration between BAUM and VUILD. VUILD uses digital fabrication and sees wood not merely as a material, but as something passed into the future through human hands and technology. BAUM, while receiving the beautiful blessings of trees, also connects them to the future through tree planting and upcycling offcuts. VUILD Inc. is an architecture startup founded in 2017 by Koki Akiyoshi. With a vision of realizing a society where “living” and “making” are connected, it uses digital technology to transform the architecture industry through the nationwide rollout of the ShopBot 3D wood-processing machine and the development of the cloud precut service EMARF. Recommended woody-green hinoki summer items include Aromatic Body Wash, launched on April 2, with a natural origin index of 92.2% including water, calculated under ISO16128. It features the refreshing scent of a hinoki forest and a calm woody-green fragrance, gently cleansing with rich, bouncy foam while protecting the skin’s moisture. Refreshing Body Cologne Aquatic Green returned on April 23 with a natural origin index of 97.4%. This fresh body fragrance combines an invigorating hinoki green note evoking a lively mountain stream and fresh greenery with a clear aquatic note for a crisp cooling sensation. Double Protection Day Shield has a natural origin index of 91.1% and is a hinoki-scented natural UV protector with SPF50+/PA++++. It helps block UV rays and airborne particles from adhering to the skin, preventing environmental damage that can cause dark spots and dryness. The formula is free of UV absorbers, silicone, parabens, synthetic colorants, and alcohol (ethanol). Aromatic Hand Wash Hinoki Forest, launching May 28, has a natural origin index of 93.8%. It offers the scent of taking a deep breath in a fresh hinoki forest and cleanses gently with fine, rich foam. The fragrance shifts from a fresh, watery opening at the moment of washing to a warm base note, expressing the leaves, branches, and trunk of hinoki. Aromatic Room Spray Hinoki Forest, also launching May 28, is a fragrance for rooms and linens. Its refreshing scent, reminiscent of forest bathing in a hinoki forest, spreads instantly to create a comfortable space. The tour schedule is as follows: May 22 to 23, 2026, at Mori, Michi, Ichiba 2026 in the Sea Area in Gamagori, Aichi; May 29 to 31 at LUMINE Shinjuku, LUMINE 2 2F SPOT-J in Tokyo; June 12 to 14 at Takashimaya Gate Tower Mall 4F Rose Terrace in Nagoya; June 19 to 21 at LUCUA 1100 4F event space next to Pathfinder in Osaka; and June 26 to 28 at AMU Plaza Hakata 5F pop-up space beside the escalator near Hands in Fukuoka. During the event period, customers who purchase 5,500 yen or more including tax will receive a Hinoki Forest experience set. The set includes Hydro Essence Lotion 16 mL, one sample sachet of Aromatic Sleeping Mask gel mask, and one sample sachet of Moisturizing Oil skin oil. BAUM is a skin and mind brand launched in 2020 under the theme of “coexisting with trees.” Drawing wisdom from trees that have lived through harsh environments over vast spans of time and long offered abundant blessings to people, BAUM researches tree-derived ingredients and provides fragrances, skincare, and hand and body care products that bring the comfort of forest bathing into daily life. Beyond receiving the blessings of trees, BAUM aims to create a sustainable and pleasant cycle through the use of naturally derived ingredients, upcycled wood packaging, store design, and tree planting in two BAUM forest sites in Japan.