BAUM Adds HINOKI FOREST as a Regular Fragrance for Aromatic Hand Wash and Room Spray

BAUM, a skin and mind brand built around the theme of coexistence with trees and manufactured and sold by Shiseido, will make its HINOKI FOREST fragrance part of its regular lineup on Thursday, May 28, 2026. The scent, previously well received as a limited fragrance for eau de toilette, hand cream and hand wash, will be offered in Aromatic Hand Wash n and Aromatic Room Spray. HINOKI FOREST is characterized by a woody green note that evokes taking a deep breath in a fresh hinoki forest. The fragrance was created by collecting and analyzing aromatic components emitted from living hinoki leaves, branches and trunks in the lush BAUM Hinoki Forest, where BAUM conducts tree planting every early summer, and adding inspiration from the forest. Fresh, expansive branches and leaves combine with a powerful trunk note that brings deep warmth, filling the mind with the delicate yet bold energy of life-filled hinoki. BAUM Aromatic Hand Wash n Hinoki Forest has been popular as an item that lets users experience a moment of forest bathing in daily life, as well as a gift. After being released as a limited-edition product in 2025, the fragrance received many requests to become part of the regular lineup. The hand wash has a scent reminiscent of taking a deep breath in a fresh hinoki forest and cleanses gently with fine, rich foam. The fragrance opens with a fresh, watery impression the moment hands are washed, then shifts into a warm base note. Users can enjoy a richly expressive and deep fragrance transition that suggests hinoki leaves, branches and trunks. The scent is a transparent woody green fragrance. The formula contains cleansing ingredients that help preserve moisture while selectively removing unwanted dirt, as well as moisture-retaining ingredients including hinoki oil, jojoba seed oil, cellulose and glycerin to moisturize and prevent dryness. Fine, rich foam forms instantly, leaving hands feeling fresh and hydrated. The formula is free from alcohol (ethanol), parabens, silicones and synthetic colorants. BAUM Aromatic Room Spray Hinoki Forest joins the room spray lineup, which is loved for its stylish design and woody scent that creates a comfortable living atmosphere. It is a fragrance for rooms and linens with a scent reminiscent of taking a deep breath in a fresh hinoki forest. A refreshing aroma suggestive of forest bathing in a hinoki forest spreads instantly, creating a pleasant space. The product contains sugarcane extract as a deodorizing ingredient and hinokitiol as an antibacterial ingredient. BAUM is a skin and mind brand based on the theme of coexistence with trees. Trees live through vast spans of time in harsh environments and have long continued to provide people with abundant gifts. BAUM draws wisdom from the graceful, beautiful and powerful presence of trees, continues research into tree-derived ingredients, and offers skincare, fragrance, hand and body care products that bring the comfort of forest bathing into everyday life. Rather than only receiving the benefits of trees, BAUM aims to express gratitude and pass tree resources on to the future through the use of naturally derived ingredients, packaging made with upcycled wood, store design and tree planting in two BAUM Forest locations in Japan, pursuing a sustainable and pleasant cycle. Official website: www.baumjapan.com. Official Instagram: https://www.instagram.com/baum_global/. Suggested retail prices: BAUM Aromatic Hand Wash n Hinoki Forest, hand soap, one variety, 300 mL, 4,400 yen including tax. BAUM Aromatic Room Spray Hinoki Forest, room fragrance, one variety, 100 mL, 7,480 yen including tax.