Sunscreen Brand 'by365' Sees 318% YoY Growth 3 Months After New Product Launch
Naris Cosmetics Co., Ltd. announced that its sunscreen brand 'by365' achieved a 318% year-on-year increase in shipment volume during the three months (Feb-Apr 2026) following the launch of its new 'Powdery UV Gel.' The unique texture, utilizing a water-absorbing polymer inspired by a male researcher's paternity leave experience, has been highly praised, expanding its user base to include men and children.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 22:00
- 🔍 Collected: June 5, 2026 at 13:20
- 🤖 AI Analyzed: June 6, 2026 at 15:16 (25h 55m after Collected)
Naris Cosmetics Co., Ltd. (President: Hiroyoshi Muraoka, Headquarters: Fukushima-ku, Osaka) launched the 'Powdery UV Gel' on February 10, a new texture formulation added to the 'by365 Powdery UV Cream' (available in two types) under the Narisup brand, distributed through drugstores and mass retailers. Three months after expanding the lineup to three items, the shipment volume reached 318% compared to the previous year (comparing the sales volume of two items from Feb-Apr 2025 against three items from Feb-Apr 2026).
'by365' is a sunscreen brand that started with a single item, 'Powdery UV Cream,' in February 2024. Its defining feature is the inclusion of a water-absorbing polymer (Acrylates Crosspolymer-2-Na), which provides an unprecedented non-sticky feel and a texture that makes reapplication comfortable. Praised for its unique texture and high UV protection, sales grew, leading to the release of 'Powdery UV Cream Tone-up' in February 2025, which offers the same texture with a skin tone-brightening effect. In October of the same year, the 'Powdery UV Cream' won the Good Design Award from the Japan Institute of Design Promotion, recognized for its comfortable and innovative texture.
This texture was initially targeted at young women who use sunscreen year-round like skincare, but due to its comfort, the user base expanded beyond the target demographic to include children and men. As the number of unexpected users grew beyond projections, a demand emerged for a gel type that would be easier to spread over larger areas than the cream type. Formulating water-absorbing polymers into a low-viscosity sunscreen is technically challenging. After more than 100 prototype formulations, the development was successful, culminating in the release of the 'Powdery UV Gel' this past February.
Coinciding with the release of the 'Powdery UV Gel' in February, the 'by365' line renewed its packaging, making all three items fragrance-free. The brand has seen a 318% growth in the three months following the launch. Even when comparing only the two existing products ('Powdery UV Cream' and 'Powdery Cream Tone-up'), growth exceeded 200% year-on-year, indicating strong market penetration.
According to the evaluation comments from the Good Design Award judges, the product was highly praised for applying water-absorbing polymers to cosmetics, achieving both a water-like feel upon application and a smooth, non-sticky finish. Sunscreen stickiness and difficulty in reapplication have traditionally been major complaints hindering daily use. By developing a unique texture formulated with water-absorbing polymers based on inspiration drawn from childcare experiences, the product provides a comfortable user experience and is expected to expand the market potential for year-round sunscreen usage.
The developer of the 'by365 Powdery UV Cream' is a male researcher who took paternity leave seven years ago. While the company's paternity leave adoption rate for men is approximately 80% in FY2025, seven years ago, he was only the third male employee in the company to take it, and the first in the Research & Development department. The unique texture of this sunscreen was developed by focusing on the power of water-absorbing polymers he noticed while changing his child's diapers during his leave, and adapting cosmetic-grade water-absorbing polymers. Yusuke Kawachi of the R&D department, who developed the texture, stated, 'I want to create cosmetics that many people can use with peace of mind. Going forward, I aim to provide a more comfortable and enriched lifestyle through even more creative inventions.'
Noticing the emerging need, particularly among the youth, that 'UV protection is not just for strong summer sunlight but part of year-round skincare, and should be done comfortably,' the 'by365 Powdery UV Cream' debuted aiming for an unprecedented 'bare skin feel.' In addition to the unique textural transformation where the cream turns into a powder to maintain a smooth feel—unlike conventional sunscreens—the moisturizing sensation that helps prevent dryness upon application has also been well-received.
'by365' is a sunscreen brand that started with a single item, 'Powdery UV Cream,' in February 2024. Its defining feature is the inclusion of a water-absorbing polymer (Acrylates Crosspolymer-2-Na), which provides an unprecedented non-sticky feel and a texture that makes reapplication comfortable. Praised for its unique texture and high UV protection, sales grew, leading to the release of 'Powdery UV Cream Tone-up' in February 2025, which offers the same texture with a skin tone-brightening effect. In October of the same year, the 'Powdery UV Cream' won the Good Design Award from the Japan Institute of Design Promotion, recognized for its comfortable and innovative texture.
This texture was initially targeted at young women who use sunscreen year-round like skincare, but due to its comfort, the user base expanded beyond the target demographic to include children and men. As the number of unexpected users grew beyond projections, a demand emerged for a gel type that would be easier to spread over larger areas than the cream type. Formulating water-absorbing polymers into a low-viscosity sunscreen is technically challenging. After more than 100 prototype formulations, the development was successful, culminating in the release of the 'Powdery UV Gel' this past February.
Coinciding with the release of the 'Powdery UV Gel' in February, the 'by365' line renewed its packaging, making all three items fragrance-free. The brand has seen a 318% growth in the three months following the launch. Even when comparing only the two existing products ('Powdery UV Cream' and 'Powdery Cream Tone-up'), growth exceeded 200% year-on-year, indicating strong market penetration.
According to the evaluation comments from the Good Design Award judges, the product was highly praised for applying water-absorbing polymers to cosmetics, achieving both a water-like feel upon application and a smooth, non-sticky finish. Sunscreen stickiness and difficulty in reapplication have traditionally been major complaints hindering daily use. By developing a unique texture formulated with water-absorbing polymers based on inspiration drawn from childcare experiences, the product provides a comfortable user experience and is expected to expand the market potential for year-round sunscreen usage.
The developer of the 'by365 Powdery UV Cream' is a male researcher who took paternity leave seven years ago. While the company's paternity leave adoption rate for men is approximately 80% in FY2025, seven years ago, he was only the third male employee in the company to take it, and the first in the Research & Development department. The unique texture of this sunscreen was developed by focusing on the power of water-absorbing polymers he noticed while changing his child's diapers during his leave, and adapting cosmetic-grade water-absorbing polymers. Yusuke Kawachi of the R&D department, who developed the texture, stated, 'I want to create cosmetics that many people can use with peace of mind. Going forward, I aim to provide a more comfortable and enriched lifestyle through even more creative inventions.'
Noticing the emerging need, particularly among the youth, that 'UV protection is not just for strong summer sunlight but part of year-round skincare, and should be done comfortably,' the 'by365 Powdery UV Cream' debuted aiming for an unprecedented 'bare skin feel.' In addition to the unique textural transformation where the cream turns into a powder to maintain a smooth feel—unlike conventional sunscreens—the moisturizing sensation that helps prevent dryness upon application has also been well-received.
FAQ
「by365」の出荷数量はどのくらい伸びましたか？
2026年2月～4月の3品合計の出荷数量は、前年同期の2品合計と比較して318％（約3.18倍）に伸長しました。
「by365」の日焼け止めの特徴は何ですか？
吸水ポリマー（アクリレーツクロスポリマー-2-Na）を配合しており、水のような感触とサラサラとした仕上がりを両立した快適なテクスチャーが特徴です。
「by365」の開発のきっかけは何ですか？
ナリス化粧品の男性研究員が育児休業中に子どものおむつ替えをした際、吸水ポリマーの力に着目したことが開発のきっかけです。
「by365」の現在のラインナップはどうなっていますか？
「パウダリーUVクリーム」「パウダリーUVクリーム トーンアップ」「パウダリーUVジェル」の3品展開で、すべて無香料のパッケージにリニューアルされています。
「by365」はどのような層に支持されていますか？
元々のターゲットであった若年層の女性だけでなく、その快適な使い心地から子どもや男性にも使用者層が拡大しています。