Naris Cosmetics' Lip Primer 'Nude Lip Muter' Achieves 400% of Sales Plan in First Year
Naris Cosmetics announced that its lip primer, 'Nude Lip Muter,' which corrects natural lip color to enhance lipstick performance, achieved 400% of its sales plan in its first year.
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- 📰 Published: May 26, 2026 at 22:00
- 🔍 Collected: May 26, 2026 at 13:31
- 🤖 AI Analyzed: May 26, 2026 at 17:16 (3h 44m after Collected)
Naris Cosmetics Co., Ltd. (President: Hiroyoshi Muraoka, Headquarters: Fukushima-ku, Osaka) announced that its lip primer 'Nude Lip Muter (Mucosal Nude Beige),' which launched exclusively on Amazon on April 25 last year, reached 400%* of its first-year plan. Due to high demand that led to a temporary suspension of sales within two months of launch, it is now available at variety retail stores. *Results from April 2025 to March 2026.
■ Development Background
The product originated from an idea by a first-year female employee aiming to solve the frustration of lipsticks not appearing true to color on her lips due to natural redness. It took nearly a year and a half to commercialize this concept of correcting lip color like a concealer.
■ Survey on Lip Color
A web survey conducted by the company (covering 2,180 women aged 15-44) revealed that approximately 80% of those with naturally red lips have experienced failure when choosing lipstick. This primer is favored for suppressing redness while maintaining a natural healthy complexion.
■ Key Features
- Formulated with 5 moisturizing ingredients (Sodium Hyaluronate, Jojoba Seed Oil, Royal Jelly Extract, Vitamin C derivative, and Vitamin E).
- Conceals vertical lip lines for a plump look.
- Adheres well without mixing with subsequently applied lipstick.
- Fragrance-free.
■ Development Background
The product originated from an idea by a first-year female employee aiming to solve the frustration of lipsticks not appearing true to color on her lips due to natural redness. It took nearly a year and a half to commercialize this concept of correcting lip color like a concealer.
■ Survey on Lip Color
A web survey conducted by the company (covering 2,180 women aged 15-44) revealed that approximately 80% of those with naturally red lips have experienced failure when choosing lipstick. This primer is favored for suppressing redness while maintaining a natural healthy complexion.
■ Key Features
- Formulated with 5 moisturizing ingredients (Sodium Hyaluronate, Jojoba Seed Oil, Royal Jelly Extract, Vitamin C derivative, and Vitamin E).
- Conceals vertical lip lines for a plump look.
- Adheres well without mixing with subsequently applied lipstick.
- Fragrance-free.
FAQ
ヌードリップミューターの発売1年目の実績は？
年間計画比400％を達成しました。
どのような悩みを解決する製品ですか？
唇の赤みが強いことで生じる、透明感の高い淡い色の口紅が発色しにくいという悩みを解決します。
開発のきっかけは？
企画担当者がシアーな色付きリップの発色が自身の唇では綺麗に出なかった経験から、唇そのものの色を変える発想に至りました。
配合されている美容成分は？
ヒアルロン酸Na、ホホバ種子油、ローヤルゼリーエキス、ビタミンC誘導体（テトラへキシルデカン酸アスコルビル）、ビタミンE（トコフェロール）の5種です。
現在はどこで購入できますか？
Amazonのほか、＠cosme STORE、PLAZA、ハンズ、ロフト、shop inなどのバラエティショップで販売されています。