World Corporation, Core Subsidiary of Narels Group Inc., Renews Recruitment Website

World Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Naoki Shibata; hereinafter referred to as World Corporation), a core subsidiary of Narels Group Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Naoki Shibata; hereinafter referred to as Narels Group), is pleased to announce the renewal of its recruitment website (https://kininaru.worldcorp-jp.com/). https://kininaru.worldcorp-jp.com/ [Image] ■ Background of Recruitment Site Renewal In recent years, changes in values and behaviors surrounding Generation Z have been highlighted across various industries. Furthermore, the recruitment market is shifting from an era where "companies choose" to one where "companies are chosen," demanding recruitment branding strategies that break away from traditional methods. Therefore, we recognized the need for a recruitment page that aligns with the perspective of job seekers by understanding the characteristics and values of the Z-generation, who constitute a large portion of our recruitment targets. We aimed to further enhance our company's appeal and also to communicate the attractiveness of the construction industry and its professions, leading to this renewal. 1. Formulated the recruitment concept "The company that makes you curious." and refreshed the overall page design. We have adopted the motif of a plant's "tree" (木 - ki), which, while rooted and influenced by various environments, transforms with each passing season. This symbolizes World Corporation as a company that takes root, provides "turning points" (転機 - tenki), "foundations" (基礎 - kiso), and "starting points" (起点 - kiten), along with "opportunities" (機会 - kikai), and supports individual growth. Additionally, by equating "≠" (not equal) with "キ" (ki), it also signifies meeting a different version of yourself than before, leading to a greater "liking" (好き - suki) for the company and oneself. 2. Newly established pages explaining the industry and recruitment job roles. We are disseminating information about the industry and job roles under the theme of "Industries and Jobs Essential for Living." 3. Newly established interview pages for actively working technical employees. We are showcasing the reality of working in the construction industry through various themes, visualizing the work image. By releasing not only pages but also videos, we have consciously aimed to convey the atmosphere of our employees. [Image] Keywords: Recruitment site, site renewal, World Corporation, Narels Group, Narels, Construction, DX Human Resources, Construction Industry, Employee Interviews, Solving Labor Shortage