Nareru Group Introduces "giftee Benefit" as Foundation for Employee Welfare Program

Nareru Group Inc. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Naoki Shibata; hereinafter referred to as "the Company") has introduced "giftee Benefit," a welfare program platform provided by giftee Inc., across the Company and its group entities starting April 2026. This initiative aims to enhance employee engagement and strengthen talent retention.

■ Background of "giftee Benefit" Introduction

The Company has previously implemented external welfare services and strived to create a comfortable working environment for its employees. However, the utilization rate of these systems remained low, indicating a challenge where the measures did not necessarily resonate with employees.

Given the business characteristics of our group, the recruitment and retention of technical employees are a source of competitiveness and a critical management theme. Our mid-term management plan "Change and Growth 2030," announced in December 2025, also positions the strengthening of human capital as a foundation supporting our growth strategy. We have therefore recognized the need for a mechanism that not only "provides" systems but also maintains continuous contact with employees and enhances engagement.

■ Purpose of "giftee Benefit" Introduction

"giftee Benefit," introduced this time, is a welfare-specific program platform provided by giftee Inc. It includes an app that allows discounted purchases of digital gifts and acquisition of various coupons, along with a mechanism to foster continuous communication between the company and employees through the provision of points that can be used for digital gift exchanges or discounted purchases. This aims to transform traditional welfare programs, which often face challenges like "systems exist but are unused" or "their existence is rarely recognized," into "systems utilized by employees" as follows:

・Provision of easily usable digital gifts and coupons for daily life.

・Increase in the "frequency of system contact" between the company and employees through point provision.

■ Functions Provided by "giftee Benefit"

・Discounted digital gift purchase store.

・An app that allows the use of various coupons for fitness, cinemas, accommodations, self-improvement, etc.

・Monthly allocation of a fixed amount of points usable at the discounted purchase store.

■ Comment from the employee who promoted the introduction

Our company decided to introduce this service with the aim of improving employee engagement and the convenience of our welfare benefit system.

We highly value its ability to facilitate two-way communication between the company and employees, such as providing points to employees, which was difficult to achieve with conventional welfare services.

Furthermore, we have high expectations for the convenience of operating and utilizing a digital gift discount purchase store unique to our employees, as well as the potential for customization to fit our systems and operations.

Through the introduction of this service, we expect to improve employee satisfaction and strengthen organizational engagement.

■ Future Initiatives

Moving forward, the Company will continue to invest in human capital to secure, retain, and develop talent that supports business growth, in line with "Change and Growth 2030." We will also continuously improve our welfare benefit system based on employee utilization and feedback, aiming to enhance long-term corporate value through strengthening our human capital base.

Additionally, through improving the retention rate and engagement of technical employees, the human capital strategy within the mid-term management plan...