「CO-KYU計畫」主視覺
日本菸草產業股份有限公司與JR東海集團的共創型在地媒體「conomichi」（以下稱「conomichi」），以「呼吸」為主題，啟動了探索人與地域新關係的地域共創計畫「CO-KYU」（こきゅう）（以下稱「CO-KYU計畫」），並已公開計畫網站。
CO-KYU計畫網站：https://market.jr-central.co.jp/conomichi/feature/detail/26
CO-KYU計畫網站
本計畫是結合了JT企業研發組織「D-LAB」（以下稱「D-LAB」）所探索的「呼吸的價值」，以及「conomichi」所培養的「地域資源再讀」之Know-how的共同計畫。
作為第一彈，我們將與活躍於神奈川縣相模原市「森林、湖泊與藝術之鎮」藤野的「森之Innovation Lab FUJINO」（以下稱「森Lab」）合作，在透過五感體驗五行（木、火、土、金、水）後登上陣馬山的體驗活動「陣馬山Night Walk」中，實施加入「呼吸」視角的特別計畫。
■「CO-KYU計畫」發起背景與目的
為何是現在的「呼吸」與「地域」？
現代社會中，我們許多人可能因為忙碌、資訊過載等壓力導致身心緊繃，或是長時間的辦公桌工作、不良姿勢等原因，造成呼吸變得淺短。針對這個課題，JR東海集團透過其「conomichi」事業重新解讀地域資源的獨特性，並與著重於呼吸、探索心靈富足的JT集團合作，共同發起了「CO-KYU計畫」。本計畫旨在探索地域中熟悉的自然、文化與地域資源對「呼吸」的影響及其對身心健康的貢獻，並以呼吸為起點，開創地域共創的新模式。
探索人與地域的新關係
在「CO-KYU計畫」中，我們將從「呼吸」的觀點重新詮釋熟悉的自然、文化與地域資源，透過森林的聲音、風的氣息等五感創造新的體驗。深度呼吸並打開五感的時間，能舒緩身心緊繃，成為找回現代人常失去的心靈餘裕與健康的契機。同時，這些體驗也能培養對地域的親切感，建立人與地域之間溫和的關係。
常見問題
What is the 'CO-KYU' project?
The 'CO-KYU' project is a regional co-creation initiative launched by JR Tokai and JT. It aims to explore new relationships between people and regions by focusing on the theme of 'breathing' and utilizing regional resources.
Who is behind the 'CO-KYU' project?
The project is a collaboration between JR Tokai Group's 'conomichi' (a co-creation local media) and JT's corporate R&D organization 'D-LAB'.
What is the main objective of the 'CO-KYU' project?
The project aims to address the issue of shallow breathing in modern life by exploring how familiar nature, culture, and regional resources can positively impact breathing and well-being. It seeks to foster deeper connections between people and their local regions.
What is the first initiative of the 'CO-KYU' project?
The first initiative involves a collaboration with 'Mori no Innovation Lab FUJINO' in Fujino, Kanagawa Prefecture. It includes a special 'Mt. Jinba Night Walk' program that incorporates the perspective of 'breathing' while experiencing the five elements through the five senses.
How does the project relate 'breathing' to regional engagement?
The project views 'breathing' as a fundamental human experience that can be enhanced by engaging with nature, culture, and local resources. By focusing on sensory experiences related to breathing in a regional context, it aims to deepen people's connection to the area and improve their well-being.
