nanadecor (Juliette Inc., headquartered in Shibuya-ku, Tokyo, CEO: Emi Kanda), a sleep brand dedicated to women's deep sleep and self-care, will launch the highly anticipated "Suru Touch" series of pajamas made from a new material that pursues ultimate lightness and breathability. The series will be available on the official online shop and at all stores.
This product uses a new material that delivers an "unbelievable sense of freedom, as if you're not wearing anything." Furthermore, it is packed with nanadecor's unique commitment to comfortable sleep throughout the year, featuring a stress-free design that makes it easy to turn over and doesn't hinder any movement, a wide range of sizes that can be enjoyed by partners, including men's sizes, and a built-in belly band to gently protect the abdomen. This is a new basic garment for the future.
Three Features of the New Material "Suru Touch"
1. "Lightness" and "Breathability" that make you forget you're wearing them
Through a unique knitting structure, we have achieved astonishing lightness and excellent breathability that changes with each wash. It provides a refreshing coolness, like a breeze passing through the moment it touches your skin, maintaining a comfortable internal environment from sweaty seasons to steamy winter days due to heating.
2. Comfortable, "Turn-Over-Friendly" Details for Easy Movement
Smooth turning over during sleep is essential for fatigue recovery and deep sleep. "Suru Touch" is meticulously designed to follow your body's movements.
Neckline Design: A moderately fitted, elegant neckline that protects against chills without exposing the chest too much when turning over.
Top Body Seam: A seam at the waist prevents the abdomen and back from riding up, allowing for a flexible fit that moves with you.
Pants Hem Design: The pants have a relaxed silhouette that is neither too tight nor too loose around the thighs and calves, ensuring excellent freedom of movement. Additionally, a seam at the hem prevents the cuffs from rolling up, so your feet stay covered even when you turn over, thoroughly preventing coldness during sleep.
3. Secure "Built-in Belly Band" to Protect Abdominal Circulation
The set includes a "belly band" integrated into the pants that gently and warmly wraps around the abdomen, which tends to get cold from air conditioning. It eliminates any feeling of tightness and warms your vital organs with a meltingly comfortable sensation. Men's abdomens can also get surprisingly cold. Belly band pants are essential, especially in summer when people tend to drink a lot of cold beverages.
Color & Size Availability (Genderless Design)
Available in three nuanced, basic colors that beautifully blend with any bedroom interior. This time, we offer a wide range of sizes up to XL so that men can also experience comfortable sleep.
Colors: Pink, Light Gray, Charcoal Gray (3 colors total)
Sizes: M, L, XL (Men's sizing available)
From Director Emi Kanda
"The highly anticipated new material 'Suru Touch,' with its overwhelming lightness and sense of freedom, which we have long wanted to create, is finally complete. You can experience a feeling of your body's tension releasing and being liberated from the core, as if you're truly not wearing anything.
We toss and turn a lot while sleeping. We've incorporated many subtle, exquisite details to ensure these movements are not hindered at all, and to eliminate the stress of 'clothes riding up and making you cold.' They are easy to move in, feel good, and are simply comfortable. With the set including belly band pants to protect the abdomen, and sizes up to XL available, please enjoy deep sleep enveloped in ultimate comfort with your partner."
Sales Overview
Release Date: Available from July 3rd
Retailers: nanadecor Official Online Shop (https://www.nanadecor.com/)
nanadecor Omotesando Main Store / Isetan Shinjuku Store / Hankyu Umeda Main Store
About nanadecor
An organic cotton brand launched in 2005 by director Emi Kanda. With the concept of "Cherish yourself and sleep deeply," it offers nightwear and innerwear that create a conducive sleep environment. Currently, it is also involved in the regeneration of production backgrounds, such as the "Seed to Future" project for cotton cultivation in Okuizumo, Shimane Prefecture.
[Contact Information for this Matter]
Juliette Inc. (nanadecor)
Business Activities: Planning, manufacturing, and sales of nightwear, underwear, bedding, etc., using organic cotton.
Contact Persons: Otsuka, Matsumoto
Phone Number: 03-6434-0965
Email: info@nanadecor.com
Official Website: https://www.nanadecor.com/
Main Store: 4-22-11 Jingumae, Shibuya-ku, Tokyo 11:00-18:00 Open daily
FACT BOX
- Source: PR TIMES
- Category: New Product