nanadecor, a sleepwear brand dedicated to women's deep sleep and self-care (Juliette Co., Ltd. headquarters: Shibuya-ku, Tokyo; CEO: Emi Kanda), has launched its new "Shirring Gingham" collection—combining exceptional breathability and sophisticated charm—now available at its official online shop and all retail locations.

Designed to free women from the discomfort of summer heat and sticky sweat, this new line offers a refreshing form of self-care that lifts the spirit the moment it's worn.

Product Background: Thoughtful Design for Comfortable Summer Sleep

As temperatures and humidity rise, clothing that clings to the skin can drastically affect sleep quality.

The new "Shirring Gingham" collection features an ultra-lightweight, soft fabric made from blended organic cotton with a delicate textured surface (shirring). This fine, dimpled weave minimizes contact with the skin, enhancing airflow.

The result is an astonishingly light and airy feel. Even when sweating, the fabric remains cool and dry, ensuring a consistently comfortable sleep experience.

Product Details

A vibrant pink gingham check pattern adds elegance and cheer, with a full range of styles from pajamas (loungewear) to lingerie.

1. Shirring Gingham Pajamas (Top & Bottom)

Design highlights: The subtly gathered V-neckline flatters the face and neckline, creating a clean, sharp look. The generously flared sleeves elegantly cover the upper arms, offering a graceful silhouette.

Versatile for everyday wear: With their stylish design, the top and bottom can be mixed and matched separately, making them perfect not just for sleep but also for casual summer outings.

2. Coordinating Gingham Check Lingerie

Chic enough to show: Matching vibrant underwear is also available. Even the straps are made from the same gingham fabric, so when worn under open-necked summer tops or off-the-shoulder styles, they peek through with a fresh, stylish charm.

Message from Director Emi Kanda

"When choosing pajamas for hot weather, we prioritize above all 'how well the fabric lifts off the skin.' Thanks to the soft, lightweight shirring fabric made from organic cotton, our new collection delivers a cooling sensation so light you'll forget you're wearing it.

The pink gingham check has a special power—it gently lifts your mood during those summer days when energy tends to dip. Available online and in stores (Omotesando flagship store, Isetan Shinjuku, Hankyu Umeda), we invite you to experience the surprising lightness and melt-in-your-skin comfort for yourself."

Sales Information

Release date: Now on sale

Available at: nanadecor official online shop (https://www.nanadecor.com/)

nanadecor Omotesando flagship store / Isetan Shinjuku / Hankyu Umeda

About nanadecor

Founded in 2005 by director Emi Kanda, nanadecor is an organic cotton brand centered on the concept of "nurturing oneself and sleeping deeply." It offers nightwear and undergarments designed to enhance sleep environments. Today, the brand also leads sustainability initiatives such as the "Seed to Future" cotton farming project in Okuizumo, Shimane Prefecture.

【For media inquiries】

Juliette Co., Ltd. (nanadecor)

Business: Planning, manufacturing, and sales of sleepwear, underwear, and bedding made from organic cotton

Contact: Otsuka, Matsumoto

Phone: 03-6434-0965

Email: info@nanadecor.com

Official website: https://www.nanadecor.com/

Headquarters: 4-22-11 Jingumae, Shibuya-ku, Tokyo 100-0001 Japan 11:00–18:00 (closed holidays)

FACT BOX

  • Source: PR TIMES
  • Category: 新商品