[May 10 "Cotton Day" Event] Sleep Brand "nanadecor" to Hold "Seed Sowing for Sleep" Event in Omotesando. Launching "Seed to Future 2026" Experiential Program to Regulate Sleep from a Single Seed.
nanadecor, an organic cotton sleep brand, will launch its "Seed to Future 2026" program, connecting Omotesando with Shimane's terraced fields through a year-long cotton cultivation experience. An event will be held on May 10 to coincide with "Cotton Day," aiming to address social issues and promote well-being through deep sleep.
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- 📰 Published: May 7, 2026 at 19:00
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 7, 2026 at 10:51 (20 min after Collected)
~From "Seed Sowing for Sleep" to personal engagement with social issues. A new form of SDGs connecting deep sleep with essence.~
Juliette Co., Ltd. (Representative Director: Emi Kanda), which operates the organic cotton brand "nanadecor," will begin recruiting members for "Seed to Future 2026," a one-year circular experiential program connecting Omotesando in the heart of the city to the terraced rice fields of Izumo, Shimane Prefecture.
nanadecor started cotton cultivation in 2021 in the terraced rice fields of Sannoji, Unnan City, Shimane Prefecture. As the community, selected as one of Japan's 100 Best Terraced Rice Fields, faced depopulation, fallow lands were converted to cotton cultivation. Through participatory events, the company increased its "related population" and eventually reached a point where it could sell pure Japan-made products using the cultivated cotton.
To coincide with "Cotton Day" on Sunday, May 10, 2026, an experiential event for the circular project "Seed to Future -Seed Sowing for Sleep-" will be held at nanadecor's Omotesando main store, "Salon de nanadecor." This program is not just an agricultural experience; it's an attempt to connect a new lifestyle—where "one sleeps deeply and germinates essential seeds within oneself" by sowing a single seed—with solving social issues.
## From Omotesando to Izumo, Tangible SDGs
Connecting circulation from Omotesando to Izumo: The "Seed Sowing for Sleep" event held in Omotesando on May 10 will plant seeds inherited from Sannoji, Unnan City, Shimane Prefecture, one of Japan's 100 Best Terraced Rice Fields where the fields are located. Currently, nanadecor is distributing these seeds for free at both its main store and online. From urban daily life, one can participate in social issues in a place rooted in history, where Japan's oldest shrine is located.
"Experiencing" social issues throughout the year: Climate change, degradation of terraced rice fields, decline of manufacturing industries, child labor, human rights issues—by paralleling the cotton cultivation process from sowing to harvesting and productization, participants learn about these issues firsthand over a year.
Connecting with one's essential self through "sleep": Just as seeds sleep in the soil and germinate, for us, sleeping deeply is a time to germinate the essential seeds within ourselves. By recalling the rhythm of nature, this accompanying program provides an opportunity to recover from busy daily life and information overload, and to re-examine what truly matters.
## Supporting the Production of Pure Japan-Made Cotton and Giving Back to Raw Materials
The support fee of 10,000 yen per unit (seed fee for the future) received from everyone will be returned to cover the cost of rare "Izumo Cotton" raw material.
Challenging fair pricing: We aim for a sustainable cycle that delivers pure Japan-made products, which tend to be expensive, at a fair and accessible price.
Member benefit as a return: As proof of participation in the program, a highly rare "eye mask" made from cotton grown in the terraced fields will be delivered.
## How members can enjoy (sleep cycle) at their own comfortable pace, without pressure.
* Plant: Touch the soil at the May seed-sowing event (Omotesando/Okuizumo).
* Watch over: Learn about cotton growth and the current state of the region through newsletters and online sharing sessions (Zoom).
* Nurture: Cherish a small seed at home (seeds distributed to those who wish).
* Receive: Enjoy peaceful sleep with the delivered eye mask.
* Harvest: Celebrate the November harvest event together.
## Other Benefits
* Priority participation rights for main events (seed sowing, harvesting).
* Priority sales of rare "Sannoji Terraced Rice Field Rice."
* Delivery of activity report newsletters.
## 2026 Program Schedule
* May 10 (Sunday): "Seed Sowing for Sleep" event at Omotesando flagship store.
* May 23 (Saturday) & 24 (Sunday): Seed sowing in the terraced fields of Sannoji, Unnan City, Shimane Prefecture.
* November (tentative): Harvest event in Sannoji.
* Year-round: Online sharing sessions (Zoom), home cotton cultivation experience, activity report newsletter distribution.
## Program Support Overview
* Membership Fee: 10,000 yen per unit.
* Application Period: Anytime from May 2026.
* Details/Application: nanadecor Official Online Shop
https://www.nanadecor.com/view/item/000000002446
How a single seed becomes thread and then pajamas. By sharing the effort and time behind this process, we together pursue a fulfilling way of sleeping that goes beyond mere consumption.
This season, the "Okuizumo Cotton Pajamas" (77,000 yen including tax) made from rare Okuizumo cotton have also been completed. Until the end of May, free seeds are also being distributed at the Omotesando main store and online shop, and a unique participatory circular system has been established to collect cotton harvested at home and return it to future products.
https://www.nanadecor.com/view/category/special_edition
## Future Outlook: Sannoji Terraced Field Retreat and Education for the Next Generation
Juliette Co., Ltd. (Representative Director: Emi Kanda), which operates the organic cotton brand "nanadecor," will begin recruiting members for "Seed to Future 2026," a one-year circular experiential program connecting Omotesando in the heart of the city to the terraced rice fields of Izumo, Shimane Prefecture.
nanadecor started cotton cultivation in 2021 in the terraced rice fields of Sannoji, Unnan City, Shimane Prefecture. As the community, selected as one of Japan's 100 Best Terraced Rice Fields, faced depopulation, fallow lands were converted to cotton cultivation. Through participatory events, the company increased its "related population" and eventually reached a point where it could sell pure Japan-made products using the cultivated cotton.
To coincide with "Cotton Day" on Sunday, May 10, 2026, an experiential event for the circular project "Seed to Future -Seed Sowing for Sleep-" will be held at nanadecor's Omotesando main store, "Salon de nanadecor." This program is not just an agricultural experience; it's an attempt to connect a new lifestyle—where "one sleeps deeply and germinates essential seeds within oneself" by sowing a single seed—with solving social issues.
## From Omotesando to Izumo, Tangible SDGs
Connecting circulation from Omotesando to Izumo: The "Seed Sowing for Sleep" event held in Omotesando on May 10 will plant seeds inherited from Sannoji, Unnan City, Shimane Prefecture, one of Japan's 100 Best Terraced Rice Fields where the fields are located. Currently, nanadecor is distributing these seeds for free at both its main store and online. From urban daily life, one can participate in social issues in a place rooted in history, where Japan's oldest shrine is located.
"Experiencing" social issues throughout the year: Climate change, degradation of terraced rice fields, decline of manufacturing industries, child labor, human rights issues—by paralleling the cotton cultivation process from sowing to harvesting and productization, participants learn about these issues firsthand over a year.
Connecting with one's essential self through "sleep": Just as seeds sleep in the soil and germinate, for us, sleeping deeply is a time to germinate the essential seeds within ourselves. By recalling the rhythm of nature, this accompanying program provides an opportunity to recover from busy daily life and information overload, and to re-examine what truly matters.
## Supporting the Production of Pure Japan-Made Cotton and Giving Back to Raw Materials
The support fee of 10,000 yen per unit (seed fee for the future) received from everyone will be returned to cover the cost of rare "Izumo Cotton" raw material.
Challenging fair pricing: We aim for a sustainable cycle that delivers pure Japan-made products, which tend to be expensive, at a fair and accessible price.
Member benefit as a return: As proof of participation in the program, a highly rare "eye mask" made from cotton grown in the terraced fields will be delivered.
## How members can enjoy (sleep cycle) at their own comfortable pace, without pressure.
* Plant: Touch the soil at the May seed-sowing event (Omotesando/Okuizumo).
* Watch over: Learn about cotton growth and the current state of the region through newsletters and online sharing sessions (Zoom).
* Nurture: Cherish a small seed at home (seeds distributed to those who wish).
* Receive: Enjoy peaceful sleep with the delivered eye mask.
* Harvest: Celebrate the November harvest event together.
## Other Benefits
* Priority participation rights for main events (seed sowing, harvesting).
* Priority sales of rare "Sannoji Terraced Rice Field Rice."
* Delivery of activity report newsletters.
## 2026 Program Schedule
* May 10 (Sunday): "Seed Sowing for Sleep" event at Omotesando flagship store.
* May 23 (Saturday) & 24 (Sunday): Seed sowing in the terraced fields of Sannoji, Unnan City, Shimane Prefecture.
* November (tentative): Harvest event in Sannoji.
* Year-round: Online sharing sessions (Zoom), home cotton cultivation experience, activity report newsletter distribution.
## Program Support Overview
* Membership Fee: 10,000 yen per unit.
* Application Period: Anytime from May 2026.
* Details/Application: nanadecor Official Online Shop
https://www.nanadecor.com/view/item/000000002446
How a single seed becomes thread and then pajamas. By sharing the effort and time behind this process, we together pursue a fulfilling way of sleeping that goes beyond mere consumption.
This season, the "Okuizumo Cotton Pajamas" (77,000 yen including tax) made from rare Okuizumo cotton have also been completed. Until the end of May, free seeds are also being distributed at the Omotesando main store and online shop, and a unique participatory circular system has been established to collect cotton harvested at home and return it to future products.
https://www.nanadecor.com/view/category/special_edition
## Future Outlook: Sannoji Terraced Field Retreat and Education for the Next Generation